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Summer bonanza for garden centre sales continues
Face masks from Global Journey are a garden centre bestseller
All time high for July growing media sales
Perrywood partners with Mercury Theatre to host a performance for the plants
Summer plant sales will be better than 2018
GIMA announces virtual Buyer Connect session with British Garden Centres
Eat Out To Help Out at Dobbies
GCA and GIMA join forces to enable better communication between garden centres and suppliers
HTA and Gerald Eve continue to campaign on Scottish garden centres ratings after recent successes
Johnsons Microgreens range gets makeover for new season
DJ Turfcare is set to transform lawncare sales this autumn with new Autumn Lawn Treatment
Whartons Roses – 2020/21 catalogue now available
New plants in HTA Virtual Awards added to Joy of Plants’ library
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Plant Area Manager, Goonhavern Garden Centre, Cornwall.
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Strong start to post-lockdown recovery for garden centres according to HTA Market Update
Core garden care drives up sales
Spuds for Christmas double sales
The best of last week's
Pughs cancel their award winning Christmas Grotto for 2020
First UK visitors to Kaemingk showroom after lockdown
Woodlodge acquires Adobe Wholesale and The Garden Foundry
Dobbies and Sainsbury’s launch grocery partnership
No financial support for English plant growers
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
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All the latest news from the world of pet products
Lily’s Kitchen unveils revamped dry pet food ranges
PetQuip Awards will recognise industry’s outstanding achievements in an innovative format for 2020
Britain's 10 million dog owners can play lead role in protecting the environment, urges top Uk eco-firm Beco
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Lily’s Kitchen unveils revamped dry pet food ranges

The UK’s original natural pet food company, Lily’s Kitchen, is bringing more wags and purrs to the nation’s pets with a fresh new look and even tastier dry cat and dog food recipes. 


Launching online ( and into pet stores from the end of July, the revamped cat and dog ranges – which have been two years in the planning – feature new look, highly impactful packaging, recipe improvements and a new addition to the dry dog food range: Lily’s Kitchen Salmon Supper with Sweet Potato for dogs.


The packaging change is designed to bring their dry food ranges in line with the iconic look and feel of the brand’s wet food range, which was updated in 2019. Featuring a more contemporary design, pack colours are more vibrant, with colour blocking creating greater standout on shelf. Signposting for pet parents on the front and back of pack has been improved, with Proper Meat and Proper Fish more prominently featured, alongside clear lifestage information (Puppy, Kitten, Adult and Senior). Natural ingredients and their benefits are also shown on back of pack in a new, easy-to-follow format. 


Another change is the new food-focused recipe names, such as Shepherd’s Pie, Wild Woodland Walk and Fisherman’s Feast, designed to celebrate mealtimes so the nation’s cats and dogs can enjoy the same delicious-sounding dishes as their pet parents.  

Loyal Lily’s Kitchen lovers can rest assured these new recipes feature the same delicious proper meat and vibrant veggies as the recipes their pups and kitties have always enjoyed – but are now even better. For example, the entire dry cat range now includes more fresh meat and fish than before and, as a result, higher taurine levels. And the new dry dog range is designed to be even tastier and is full of vitamin-rich antioxidants for optimum nutrition.


Brand new to the dog menu, and ideal for dogs with intolerances, is Salmon Supper with Sweet Potato, Peas & Dill. Made from nourishing salmon (40%) for gentle digestion, it is high in protein and omega 3 for the best nutrition. 


Announcing details of the new ranges, David Milner, CEO of Lily’s Kitchen commented: “We’re extremely excited to unveil our new look and even better tasting dry cat and dry dog food ranges, which our dedicated team has spent the past two years planning.  


“At Lily’s Kitchen we have always regularly reviewed our recipes to ensure they are the very best they can possibly be, identifying and introducing new, high-quality ingredients, ensuring greater palatability and above all, focusing on making natural, nutritious and complete recipes that dogs and cats love and enjoy.


“Our office pups and kittens have really enjoyed tasting the new and improved recipes – and have definitely given them the paw of approval!”


All Lily’s Kitchen dog and cat food recipes continue to offer complete nutrition and are packed full of wholesome natural ingredients including proper meat and fish, vegetables, fruits and botanical herbs, with absolutely no nasty meat-meal or artificial ingredients. And now more wags and purrs guaranteed.

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