In This Issue
If you're set for Christmas now is the time to get planning for next year
BOGOF offer exclusive for GTN Xtra readers
Driving Tangible Returns on Investment with PR and Social Media
Developing a successful marketing campaign in your local community
Maximising the marketing benefits of EPoS
Catering for the modern customer
Life’s a Beach!
The Ups and Downs of Play time!
How intelligent doordrops can help your business grow
Digital Marketing – key issues on the digital agenda
Eighteen marketing presentations in one day
5 days to go until HTA Marketing Forum
Nominate your teams for GTN’s The Greatest Christmas Awards
Vote for your Greatest Christmas Supplier of the Year
Book your tickets for GTN’s Greatest Christmas Party
Wholesale Nursery - Sales Assistant - Hampshire
Buyer - Major Multiple - Plants - SE England
Plant Propagation Seeding Supervisor - Manager - North Yorkshire
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Wholesale Nursery - Sales Assistant - Hampshire
Salary: £23000 to £25,000
Read more»
Buyer - Major Multiple - Plants - SE England
Salary: £40,000
Read more»
Plant Propagation Seeding Supervisor - Manager - North Yorkshire
Salary: £18,000 - £25,000
Read more»
Send us your news and great ideas

Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


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Book your tickets for GTN's Greatest Christmas Party on Sunday January 10th 2016 here


Catering for the modern customer

The modern customer is more demanding than ever – they know what they want, how they want it and when they want it. What does this mean for garden centres? Can we still do good by trying to serve all of the people? Or do we have to make better choices in who we want as our customer? To better serve specifically them and their lifestyle?

Addressing this point Laurens Doesborgh, Commercial Director of De Haan Group, will showcase how they use the 500 sqm Concept Store at the Spoga Gafa Fair in Cologne to demonstrate ways of interacting with customers and reaching out to new ones.

De Haan Group is a consulting and shop fitting company focussing only on garden centres.  Laurens Doesborgh worked in a big garden centre for 12 years while doing his MSc Industrial Design study at the Eindhoven University of Technology. Developing shop concepts and store layouts is what he has been doing at De Haan Group for 6 years now. 

“Implementing local characteristics, but with respect to the increasing connected world and customers who see so much more makes a lot of fun, and still has so much potential to create different types of garden centres!”

If you want to make better choices in who you want as customers, book your place at The HTA Marketing Forum now.  GTN Xtra readers can take advantage of a special Buy One get One Free offer at: www.the-hta.org.uk/marketingforum using the code GTNXtra.

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