The HTA has strengthened its executive team following a review of  anticipated member needs.

HTA president Adam Taylor said the improvements would include enhanced communication with membership and the increased ability to influence government at a time of significant change.

“The Board is confident that this structure will drive HTA member value. I have no doubt that the HTA is in a position of great strength and that the executive team, headed by Alex Vick, will drive the association forwards.”

In the new role of Director of Membership, Martin Simmons will promote member engagement and satisfaction. Martin’s industry knowledge and his horticultural background will provide continuity and an experienced voice when working with the key sector Committees. He will be the main point of contact for membership and will ensure the members’ voice is communicated through to the HTA Board to influence the association’s activities. His team includes horticulture manager Alistair Yeomans.

The remits of Alex Vick (pictured), senior executive director and finance director, and Anne Clark, director of HR & learning, are widened to maximise member value across areas including improved learning and development and gifting.

A Director of Policy and Communication will also be recruited to effectively lobby government on members’ behalves and implement an improved communication strategy.