West Country Soil Improvement, suppliers of Blooming Amazing, has appointed ARC Southern to represent it across Surrey, Sussex, Kent, Hampshire, Middlesex and South London.

It has also taken on Stuart and Mikki Miller to extend distribution across Norfolk, Suffolk, Cambridgeshire, Essex, Hertfordshire and North London, while top sales agent Spencer Goodall is taking Tony Loftus into his business on the 1 October to add in the West Midlands, Derbyshire, Leicestershire, Lincs, Northants, Notts, Shropshire, Staffs, Warwickshire and Worcestershire.

The announcement from the 2018 GIMA Seed Corn Award winner follows a successful first full year of sales driven predominantly in the south and west close to its base in Poundbury, Dorset.

With sales of Bloomin Amazing having more than doubled in the past year, a second screw press system has been installed at its Rainbarrow Farm production site to double production capacity to meet anticipated demand from the widening distribution network.

All the new agents - Stuart and Mikki Miller, Andy Campion, Gary Collins, Andy Mountney, Richard Card and Andy Roe – have an enormous wealth of experience in servicing garden centres.

Andy Roe of ARC Southern said:  “Bloomin Amazing fits very neatly into our portfolio and it has all the credentials needed for our customers - it's in demand, it's sustainable, it's multipurpose and there's good margin to be earned.”

Bloomin Amazing and the team from West Country Soil Improvement will be at Glee on stand 6R80 in the GIMA Village.

Pictured: the team from ARC Southern.