In This Issue
Sales up by 49% compared to previous nine years, despite being closed for Easter Sunday
Thanks a million to you all from Peter Seabrook
Derek Bunker adds his thanks to suppliers for "their efforts throughout this amazing period in garden centre history"
Easter thank you to growers, manufacturers & distributors from British Garden Centres
Hozelock unveils new sprayers range for 2021
Plymouth Garden Centre installs WinRetail system
Hamac Trading offers complete display solution to make Christmas special
Garden Centres re-open in Scotland... and it snows!
Wildlife Trusts call for immediate end to peat sales
Immediate ban on peat use unrealistic, says HTA
March sales break all records
East Yorkshire garden centre sells for £1.5m
Dobbies unveils Spring advertising campaign
Wyevale Nurseries sees record sales in all sectors
Plant sales soar to record high
National Plant Show 2021 postponed
Blue Diamond Group announces exclusive partnership with The Soil Association
Flymo and Gardena partner with Evergreen
Ball Colegrave introduces 2021 Autumn Portfolio
Bradstone launches first low carbon paving range
Scatter seeds for a brighter year ahead, says Seedball
Garden centre invests in leadership skills training
Inside Outside... A New Beginning for the garden market - Read GTN's March Issue on-line now
Get your own copy of GTN Xtra
GIMA Charity Golf Day returns this summer
Garden centre chef fakes invoices totalling more than £14,000, court hears
Garden reunions set the pace for product sales
Mad March sales for growing media
Wild Bird Care up by 11%
PlantSavers deliver more than just plants
D-Grade Fibre trays extended
Haddonstone recognised in leading industry awards
The GIMA Awards are back!
George brings the first-ever RHS kids’ clothing line to Asda stores
Royal Horticultural Society calls on public to help map sweet chestnut trees
The best of last week's
Garden centres report busiest ever day as gardens are the focus for family re-unions this week - More comments added
Suez Canal blockage causes further delays for garden furniture
Cherry Lane acquires Langford Garden Centre
little dobbies opens its doors in Bristol
DJ Turfcare responds to Monty Don’s call to stop mowing our lawns
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Interpet launches new LED lighting range to make fish shine and aid plant growth
Major pet companies book stands at PATS Telford
Vet charity urges pet owners to be vigilant over Easter
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Dobbies unveils Spring advertising campaign

 

Dobbies has unveiled its Spring advertising campaign for 2021. As people across the country begin to prep their outdoor spaces for the warmer months ahead, Springtime with Dobbies brings to life the positive feeling you get at home and in your outdoor space with your new gardening products.

 

Following Dobbies’ festive campaign, the Springtime strategic positioning once more encompasses the theme of Not Your Average Garden Centre. With the popularity of gardening booming in 2020 and reports of 3 million new gardeners across the UK, Dobbies’ new campaign highlights the impact gardening can have on your wellbeing, no matter the size of your indoor or outdoor gardening space.

 

In keeping with the look and feel of the 2020 Christmas advertising campaign, there are two hero TV ads which feature their own unique characters, including an energetic springer spaniel, Dora, revelling in her luscious back garden, and a young woman, Jess, bringing the outdoors in with a beautiful new houseplant.

 

Bright and bold, both adverts also feature uplifting, original music by Humphrey Sitiama and Jordan Byrd featuring Tabitha Westley on vocals, and music supervision from Wake The Town.

 

Graeme Jenkins, CEO of Dobbies said: “With our Spring advertising campaign, we’ve aimed to capture the way gardening and plants can enhance our mood and wellbeing – from the shopping experience at our stores to getting your gardening products home and using them to enhance whatever space you have. With the arrival of Spring, we wanted to showcase the fun and vibrancy of the changing seasons.

 

“The trends for grow you own, edible plants, houseplants, al fresco dining and family gardening are what we are seeing across the Dobbies’ estate and we are here to help people have success with their gardens.”

 

Following the 2020 Christmas campaign, the Spring campaign has been developed by London-based retail specialist ODD, who were appointed last year as Dobbies’ creative and strategic agency.

 

Nick Stickland, Executive Creative Director of ODD, said: “With Spring ushering in fresh starts and new beginnings, we wanted to help demonstrate the emotional and positive benefits that gardening and houseplants can bring to our everyday lives during a time when our wellbeing has never been more important.

 

“We're thrilled to help continue spreading the experience and joy of shopping at Dobbies nationwide, and provide people with that uplifting feeling that Spring has finally arrived.”

 

The Spring adverts are available to view:

 

Revelling in Spring https://youtu.be/PrSAWt5-Q9U

Outside In https://youtu.be/uixqJCtnkrM

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