In This Issue
Dobbies launches new Spring campaign
Special hotel rates for SOLEX Visitors - limited availability - book now, offer closes today 30th April
Garden Centres of the Year - GTN April 2024 Issue - Read on-line here
Meadow View Stone strengthens Customer Service Team
New pet accessory business has story to tell
Michael Gove joins Evergreen Garden Care in support of standardisation across the growing media category
Boost back on TV this Spring
David Domoney does it again with live garden transformation on ITV’s This Morning
Hillmount owner ceceives honour at Hillsborough Castle
Kate’s 366 running Challenge for Greenfingers Charity - April Blog update
Squire's Garden Centres charts a steady course
Notcutts collaborate with The Cloud Gardener to inspire urban renters at RHS show
GROW e-Learning platform runner-up in Totara Awards
Haskins West End continues support for Friends of PICU
Westland launch The Westland Garden Newspaper
Spear & Jackson return to Glee 2024
HTA welcomes local MP David Johnston to Horticulture House
Biggest RHS Shows innovations for a generation to reach new audiences and inspire more people to get gardening
Webb Supreme Lawnmowers now with 4-swing tip blades for added efficiency & robustness
Alitex sets new standard for employee wellbeing
Join Mr Fothergill's & Darlac in The ‘Chelsea Chop’
Sofas & Stuff creates its third superb RHS fabric collection
Milwaukee Tool is just getting started
Get your copy of GTN Xtra
Brand New CIoH GROW Careers Day North Event, Harewood House
Autumn Fair launches 'New Business Pavilion'
Bradford garden centre group wins Yorkshire sustainability award
Haskins Snowhill announces 2024 charity of the year
PLANTARIUM|GROEN-Direkt keeps on growing
The best of last week's
Dobbies appoints Robert Cook as board advisor for its restaurant business  
Gro-ments initiative part of £1 million peat-free campaign
Rising Stars focus on sustainability and regeneration
The Greenfingers Charity Dragon Boat Race – everything you need to know!
Successful launch of Yorkshire Garden Centre Group's Green Card Loyalty App
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
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Gro-ments initiative part of £1 million peat-free campaign

 

From big feats to small wins, Miracle-Gro is encouraging consumers to celebrate their ‘Gro-ments’ – the feelings of joy sparked by growing achievements - in its multi-channel campaign with an important peat-free message.

 

Coined by the leading gardening brand to express those special moments such as seeing a seed sprout or taking a first bite from homegrown veg, Gro-ments encapsulate the emotion of gardening and the importance of quality compost.

 

The initiative is part of a wider £1 million peat-free campaign being rolled-out by Miracle-Gro’s parent company, Evergreen Garden Care. It has already seen Colin Stephens, Managing Director of the compost manufacturer, call on DEFRA to make the Responsible Sourcing Scheme (RSS) legislation in an open letter. The letter has since been signed by the likes of the RHS and Homebase, and Stephens is continuing to push its agenda forward.

 

The Gro-ments consumer campaign, is fronted by budding gardener and lover of the outdoors, Rob Rinder, and is underpinned by a study of 2,000 people. The research found that over three-quarters of people feel intense achievement when growing their own plants – a feeling that Evergreen Garden Care says can be helped along by starting with the right growing foundation. 

 

Colin Stephens, UK and Ireland Managing Director, Evergreen Garden Care, explains: “Often people blame themselves for gardening fails – but it is much more likely to be the fault of the compost. This campaign is about educating consumers on the importance of good quality peat free compost, to both the health of the planet and their garden.

 

“Miracle-Gro has spent over 30 years developing the best product and as part of our commitment to peat-free and doing things a better way, we want to help consumers understand the difference it can make.”

 

Launching next week, the Gro-ments initiative will be backed by a far-reaching consumer campaign, including press, broadcast, strategic advertorial placement and social media content creators.

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