SnowTime are again leading the way in 2013, having taken out an exclusive license for ‘The Snowman’ and the Snow Dog’, the sequel to the hugely popular ‘The Snowman’ film and book which celebrates its 30th anniversary this year.
The iconic character, along with his new companion the Snow Dog, will feature in a brand new range of SnowTime products, including lights, fibre optic trees and tapestries.
The original ‘Snowman’ movie has been broadcast regularly over its 30-year life with more than 2 million DVDs having been sold.
Channel 4 premiered the new film in 2012 to a fanfare of publicity and great critical acclaim.
Mike Withers, Managing Director at The Trans-Continental Group, reports that interest in the licensed product has been huge from retail buyers and he expects sales to rocket in the Christmas 2013 season and beyond.
