Sissons says he will be also be working with stakeholders to adopt new sales channels.

He believes understanding consumers’ needs and desires is the key to progress. “Following consumer trends is equally important. This helps businesses like ours create innovative products that attract the impulse buyer,” he explained.

Working with retailers, he said, enabled the company to develop bespoke products and display solutions to drive sales and respond to changes in consumer demand.

“We work hard to ensure that new ranges complement, rather than undermine, existing products,” Sissons continued. “We put the emphasis on adding value and individuality. This way, customers buy into the Briers philosophy of great design at affordable prices.”

Details of a new licensed range are expected shortly, complementing the GIMA award-winning Gruffalo® range of children’s gardening clothes and accessories.

Also awaited is news of a new Briers’ own collection offering quality products at attractive prices on eye-catching displays.

Briers’ merchandising experts are available to discuss in-store displays.