With the garden industry in full swing for Spring, Fiskars launches its high profile TV, radio, print and online campaign. The TV advert, featuring the market leading Weed Puller, innovate PowerGear range and telescopic Tree Pruner will air in popular slots across core TV channels on key Spring bank holiday weekends when spending in DIY and garden centres traditionally peak. The campaign includes radio, print and online activity.

Fiskars distinctive advert shows how weeding the lawn can be fun and easy. As Fiskars ambassador James Wong says, "The steel claws of a Fiskars Weed Puller reach down deep, so you don't have to." 

This year, Fiskars is extending the advert to include the award-winning PowerGear™ loppers and pruners. PowerGear™ gives 3x the cutting power thanks to its patented gearing mechanism for easy cutting. Another Fiskars hero product - the Tree Pruner - is also promoted. With its six metre reach the Tree Pruner tackles the tallest of gardening tasks while keeping your feet firmly planted on the ground.

New for 2015 is a radio advertising campaign on Classic FM to support the TV promotion. Targeting the passionate gardener, Classic FM airtime will have an increased presence around the Saturday morning show across the three April and May bank holidays.

Everyone likes something for free, so Fiskars is also launching a £3,000 consumer competition to win a garden makeover, plus four packs of Fiskars garden tools, each worth £500. The competition runs to the end of June.

With in-store point of sale, plus online competitions and promotions at customer trade shows as well as Spring demo days. Trade customers will benefit from a high profile campaign and boosted interest in Fiskars products.

Kerry Murfin, Trade Marketing Director for Fiskars UK, says, "This year has had a superb start bringing James Wong on board as our Fiskars ambassador and moving to a fantastic location in Birmingham. 

 "Spring is obviously the key season in gardening and this year we wanted to extend our reach and consumer attraction. Bringing in the competition element gives our trade customers something that they can really promote in-store to gain consumer interest and traction.

"Equally, with radio and new digital components sitting alongside TV and print advertising, we're extending our reach to target a new and younger generation of gardeners that are the shoppers of the future for our garden centre and DIY customers."

For more information on Fiskars range contact: W: www.fiskars.com E: ukinfo@fiskars.com T: 0121 7960444