Peckish, the leading wild bird food brand from Westland Horticulture, is debuting its biggest ever media campaign, with a £1.5m investment launching on TV on Christmas Day.
The multi-platform ‘Colour In Your Garden’ campaign is expected to reach 25 million consumers, and runs into Spring 2024. The campaign is brought to life through TV, video on demand, social media activations, press, and in-store executions.
This brand-new campaign celebrates the public’s love of nature, and the vivid colours wild birds bring to gardens during those grey winter months. The campaign aligns to the peak sales period, with often freezing temperatures encouraging the public to help keep birds fed, as well as the unique time of year when families flock to their sofa to enjoy their festive TV favourites. In this exciting TV spot, viewers are treated to a spectacular show of the vibrant colours of wild birds being fed with Peckish. The captivating scenes encapsulate the essence of Peckish, revealing how the brand truly does bring everyone closer to nature in a sustainable way.
The brand’s promise of sustainably sourced ingredients that beautiful garden birds simply can’t resist is charmingly brought to life throughout the campaign, with the star product being Peckish Complete Seed Mix – a unique blend of 12 seeds specifically enriched with Calvita pellets to provide essential nutrients that attract a wide variety of garden birds. This mix is packaged in 100% recycled paper packaging, so retail partners and their customers can feel good about feeding wild birds with the brand’s feel good food.
The campaign also aims to shine a light on the brand’s wider mission to support nature with ongoing initiatives such as the ‘field to beak’ strategy, which strives to reduce waste and offset carbon emissions by reducing miles, with continuous innovation into sustainable products.
Peckish believes in products that are naturally good both inside and out. So when your customers are looking to attract small colourful birds to their gardens, you can rely on Peckish. Speak to your account manager or order via the Westland Live platformto ensure you’re stocked up with Peckish products ahead of this significant investment. Don’t forget to add the brand’s vibrant point of saleto orders to bring the campaign to life in store.
