|
|
Insight into the industry’s leading PR consultancy
Paskett PR has been working in the industry for more than 20 years and is a regular fixture at various trade and consumer shows, supporting clients and handling the media on their behalf. In this special GTN Xtra we discover how the company has gone from strength to strength...
Paskett PR has been working in the industry for more than 20 years and is a regular fixture at various trade and consumer shows, supporting clients and handling the media on their behalf. In this special GTN Xtra we discover how the company has gone from strength to strength.
"Our friends at Garden Trade News and GTN Xtra have let us access their contact list so we can introduce ourselves to you and tell you about some of our key successes with our gardening clients in 2012," said Graham Paskett.
"Last year was tough for more people in the industry: the weather combined with the economic uncertainty made it extremely challenging. It is important that your market's pounds are invested shrewdly to maximise your return.
"That certainly happened for Briggs & Stratton and WoodBlocX. Our work on behalf of B&S’s Britain’s Best Lawn secured for them more than £1/2 million worth of media coverage. In the wake of their success on Dragon’s Den, WoodBlocX employed us to help them turn their unique system into a national brand.
"The funny world of PR helps us to drive customers to buy using both traditional and social media and helping get brands into the forefront of potential customers’ minds."
 |
|
|
|
Paskett PR secure national exposure for extensive client base
Paskett PR's client base spans everything from mowers to blowers, tools to sheds, raised beds to open gardens, retailers and garden sculptors...
Paskett PR's client base spans everything from mowers to blowers, tools to sheds, raised beds to open gardens, retailers and garden sculptors...
Last year the company helped petrol engine manufacturer Briggs & Stratton achieve armfuls of national TV, print and broadcast coverage for Britain’s Best Lawn competition.
In September the Paskett team began working with WoodBlocX after their success on BBC’s Dragon’s Den, building on the TV exposure to ensure the company's products were reaching a mass audience.
Paskett PR have also started working with mower brand Cub Cadet to help raise their profile in the UK, while Allett Mowers, the first domestic cylinder lawn mower brand in the UK for more than 60 years, work with the team to help build their brand.
To find out more click here
Find out what Paskett PR can do for your business
Contact the Paskett PR team...
Email: hello@paskett.co.uk Tel: 01332 258335  @paskettpr
www.paskettpr.co.uk
Paskett PR is based in Derby’s creative hub, Friar Gate Studios (above). The studios are home to a number of innovative businesses including graphic and web designers, software developers and other designers so creativity is never too far away.
|
|
|
|
Graham started Paskett Public Relations in 1976, having trained as a newspaper reporter in the Midlands.
He worked on a series of daily and evening newspapers before moving into the oil industry to head up the public relations department for a brand leading company.
He believes that the main reason why the firm is one of the UK’s leading specialist gardening PR consultancies is because he is a gardener and can talk to journalists from a position of knowledge and experience.
Over the years he has used his garden as a trial ground for various plants and products.
grahampaskett@paskett.co.uk
Gemma Sharpe – Account director
Gemma began her career at Paskett PR six years ago as an account assistant after finishing a marketing communications degree at the University of Leeds...
Gemma began her career at Paskett PR six years ago as an account assistant after finishing a marketing communications degree at the University of Leeds.
She has progressed over the years, working with a wide range of clients within the industry and building a network of brilliant media contacts.
Gemma enjoys devising and implementing media campaigns and working closely with clients as an extension to their marketing department to help them achieve their goals.
gemmasharpe@paskett.co.uk
Liz Fenwick – Account manager
Liz always wanted to work in PR and studied Media Communications and Public Relations at the University of Lincoln...
Liz always wanted to work in PR and studied Media Communications and Public Relations at the University of Lincoln.
Since graduating her first taste of the industry was in an agency in the North East. From there Liz worked in-house for the Meningitis Trust for three years, leading on national campaigns and managing the charity’s social media.
Liz started at PPR in January 2012 and currently develops client campaigns using innovative approaches.
lizfenwick@paskett.co.uk
Sharon Stevens Cash – Marketing manager
Sharon has built a strong reputation for creating essential marketing strategies and practical initiatives that have enabled companies to increase their brand and product awareness...
With over 13 years’ experience of delivering practical and effective solutions for a wide range of companies, Sharon has built a strong reputation for creating essential marketing strategies and practical initiatives that have enabled companies to increase their brand and product awareness.
She specialises in good old fashioned hands on marketing covering all four corners of the marketing world including: marketing management, marketing strategy, campaign development, marketing communications, branding and identity.
sharon@paskett.co.uk
|
|
|
|
Paskett initiative Britain’s Best Lawn helps Briggs & Stratton generate coverage across the national media. The Daily Mail, BBC Radio 4, BBC Breakfast News, ITV and BBC Radio 2’s Chris Evan Show were among some of the national media grabbed PPR’s story on the Britain’s Best Lawn 2013 winner in August.
See the ITV News video here: http://www.itv.com/news/meridian/2012-08-24/the-best-lawn-in-the-country/
PPR has managed the initiative for eighty years.
To find out more click here
PPR develops campaign to honour amateur gardeners
The pinnacle of a garden designer’s career is winning a Chelsea Flower Show Gold Medal...
The pinnacle of a garden designer’s career is winning a Chelsea Flower Show Gold Medal, and Paskett PR has developed an equivalent for amateur gardeners with leading garden equipment supplier, Henton & Chattell. To find out more click here
Fuelled by a massive boost from successfully appearing on Dragon’s Den and a further £150k worth of publicity secured by Paskett PR, WoodBlocX, the brand that secured £75k of funding from the programme in October, faces 2013 in buoyant mood.
But the family behind it are hardly strangers to the timber industry as the firm can trace its history back five generations.
Henry Blake’s great-great-great-grandmother Elsie Smith started a timber supplies business in Scotland in 1890 and today the main family business, Munro Sawmills from Dingwall, is the UK’s largest producer of wooden fencing panel components.
Read more by clicking here
Graham Paskett sits on GMG committee for 2013
The Garden Media Guild is the body that represent gardening journalists and photographers...
The Garden Media Guild is the body that represent gardening journalists and photographers.
All of the top names in television, radio and the print media are members.
In 2011 Graham Paskett was co-opted to join the committee and his appointment was unanimously confirmed at the Guild’s AGM in November 2012.
PPR’s Gemma Sharpe is now in training to take on the national Three Peak Challenge on June 29.
The challenge will see her scale the three highest peaks in England, Scotland and Wales in just 24 hours... apparently this is achievable!
She will be raising funds for Penny’s Fund, which helps raise cash for suffers of Pulmonary Fibrosis.
Paskett's Northern girl Liz Fenwick is going back home to once again take part in the Great North Run with her parents this September.
2013 Garden Press Event
PPR will be heading for a romantic trip to London on Valentine’s Day as the team will be at the 2013 Garden Press Event to represent its many clients...
PPR will be heading for a romantic trip to London on Valentine’s Day as the team will be at the 2013 Garden Press Event to represent the following clients: - Allett Mowers
- Henton & Chattell
- Keter UK
- Wilkinson Sword Tools
- Wolf-Garten
- Cub Cadet
- WoodBlocX
In July Graham Paskett launched his first novel, Findo’s Mousetrap, on Amazon Kindle.
It follows the adventures of Findo Gask who has created an invention called the Mousetrap which releases historic images captured in the silica of old buildings.
To find out more click here
|
|
|
|
