Desch Creative Studio proudly presents the 19th edition of Colour Your Story, its international trend and inspiration magazine for the professional horticulture industry. The Spring/Summer 2027 edition brings together inspiring colour trends, award-winning plant varieties and innovative pot-plant combinations, demonstrating how design, colour and collaboration create greater consumer appeal and commercial opportunities.
Colour of the Year 2027: Purple Violet
Renowned trendwatcher Hilde Francq introduces the Spring-Summer 2027 colour trends, with Purple Violet E-473 taking centre stage as Colour of the Year. Inspired by nature, this rich and expressive shade brings depth, elegance and character to contemporary plant and pot combinations. Together with a carefully selected colour palette, it offers fresh inspiration for growers, breeders and retailers.
“Colour is much more than decoration. It creates emotion, attracts attention and adds value,” says Kees Waqué, Manager Retail & Marketing at Desch. “With Colour Your Story, we show how plants, pots and colours come together to create concepts that inspire consumers and strengthen their impact at retail. By connecting creative thinking with market opportunities, we help turn inspiration into commercial value.”
Highlights of Colour Your Story #19
- Colour trends Spring/Summer 2027: Hilde Francq presents the latest colour directions, featuring Purple Violet E-473 as Colour of the Year.
- Green growth starts with relevance: An exclusive interview with Alice van Veen, Director Purchasing & Sustainability, and Esther Verkleij, Director Sales & Marketing at Royal Lemkes, exploring consumer relevance, sustainability, transparency and the future of green retail.
- Award-winning genetics: Fleuroselect's latest Gold Medal winners and the FleuroStar Award 2026/27 winner, Dahlia coccinea Dalina® Maxi Noir Velvet Crush, bred by PanAmerican Seed and commercialised in partnership with Florensis.
- Innovations that create impact: The Grow&Go® Imca patio pot combined with Soiree® Lavender Magic, the stylish Mayca decorative pot and Desch's flower buckets demonstrate how smart design, functionality and presentation add value throughout the horticultural supply chain.
- Inspiring pot-plant combinations: Contemporary concepts featuring genetics from Beekenkamp, Benary, Dümmen Orange, Fleuroselect, Florensis, PanAmerican Seed, Selecta, Syngenta and Suntory Flowers Europe.
Get inspired. Pick up your free copy at the FloraHolland Trade Fair!
Why just read about inspiration when you can experience it?
Desch Creative Studio will be exhibiting at the FloraHolland Trade Fair in Aalsmeer, 3–5 November 2026. Visit our stand, discover the latest colour trends and innovative pot-plant concepts, and pick up your free printed copy of Colour Your Story Spring/Summer 2027!
You can't miss us: Enter through the Yellow Entrance and find us immediately on your right, at stands 1.1 & 1.2.
Can't make it to the fair? Contact our Customer Service team and we'll be happy to send you a free copy. Can't wait to get inspired? Explore the digital edition now!
https://desch.nl/nl/cys-ss-2027-en-nl-de
Desch Creative Studio is part of Desch, a leading manufacturer of innovative plastic products for professional horticulture. Combining design, colour expertise and circular solutions, Desch Creative Studio inspires growers, breeders and retailers to create distinctive, market-driven concepts that add value throughout the horticultural supply chain.
