Pleydell Smithyman, the specialist garden centre and farm shop consultancy known for its strategic insight and design making it a sector-leading expert, has announced that Kathryn Farden and Andrew Burton have been appointed as directors. 

This development marks an important step in the firm’s ongoing growth strategy and reflects its commitment to strengthening leadership in its core specialist sectors.

Paul Pleydell, Director at Pleydell Smithyman, welcomed the appointments with enthusiasm: “Bringing Kathryn and Andrew on board as directors is a significant milestone for us,” Paul said. “They are both exceptional specialists whose knowledge and leadership have already added huge value to our clients and our business.  Their expertise perfectly supports our long-term strategy, and I’m absolutely delighted to have them join the board.”

Sector-Leading Expertise

Kathryn Farden, an accomplished and leading town planner in her sector, is recognised for her strong success rate in successful planning submissions and her analytical approach and ability to navigate complex planning environments have established her as a leading planning figure within the sector.  Kathryn’s expertise enhances the consultancy’s ability to deliver robust, forward-thinking planning solutions for clients across the UK in their specialist industries.

Andrew Burton, a highly respected retail and catering consultant specialising in retail and catering, brings a wealth of industry-specific knowledge.  Known for his commercial insight, operational expertise, and innovative approach to retail and hospitality within the garden centre and farm shop sector, Andrew is regarded as one of the country’s leading consultants in this niche.  His strategic guidance continues to support clients in identifying their opportunities, elevating their offer and improving business performance.

Strengthening Future Strategy

The appointment of Kathryn and Andrew as directors reinforces Pleydell Smithyman’s strategy of building a strong, specialist-led leadership structure.

Paul Pleydell added “Our business is built on trust, passion, empathy, specialist knowledge, collaboration, and long-term client partnerships. Kathryn and Andrew reflect these values wholeheartedly.  Their appointment strengthens our strategic direction and gives our clients even greater confidence in the depth and stability of our leadership team.”

Pleydell Smithyman www.pleydellsmithyman.co.uk 01952 433211 psl@pleydellsmithyman.co.uk