In This Issue
HTA response to the Prime Minister’s announcement on a Horticulture Resilience and Growth Offer
Chard Garden Centre in Somerset comes up for sale
Why service is so important to NOVA’s Ian Read
Kate Ebbens of Capi Europe becomes GIMA President...
LOFA Sales Academy draw takes place at Gates
Dobbies announces community winners for national campaign
Handy announces its largest ever garden machinery dealer event: Handy LIVE 2024
Dobbies raise £1.39m for teenagers and young adults living with cancer  
Squire's achieves peat-free milestone in bagged compost
The Greenfingers Charity needs your floral shirts!
Westland sponsors Cultivating Talent gardens at Bord Bia Bloom
School students investigate daffodil DNA
Shropshire independent review into labour shortages (seasonal workers) – HTA statement
Celebrate giving gift of gardening at RHS Chelsea Flower Show
STIHL GB unveils Contra House in Camberley, Surrey
Greenfingers bags a donation from Squire's
Blue Diamond Garden Centres and the National Trust launch new and exclusive rose and plant collection
Rugby player Doddie Weir’s MND campaign celebrated at RHS Flower Show Tatton Park 2024
Release the pressure with new washer from EGO Power Plus
Garden Centres of the Year - GTN April 2024 Issue - Read on-line here
50 years of Glee: Vote now for your half-century champions!
Get your copy of GTN Xtra
Register now to visit HTA National Plant Show 2024
You can now register for Orchid Inspiration Days
Special mix of naturalising bulbs and perennials attracts attention at Keukenhof
The best of last week's
Fairways buy Forest Garden Centre in Matlock
Dobbies 20% Off All Plants "had a really positive response..."
Opportunity to browse Norfolk Leisure's full range
Support British manufacturing and keep your carbon footprint low
PATS 2024 welcomes its 260th exhibitor
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
Situations Vacant

Due to restructuring within Charles Taylor sales network a fantastic opportunity has become available.

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Why service is so important to NOVA’s Ian Read
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Popular garden furniture wholesaler, NOVA, has been focusing on a new brand identity as well as a new ethos surrounding the importance of service. 


Talking about NOVA’s latest developments, Ian Read, Sales Director at NOVA has been at the forefront of the brand’s growth throughout the years. Expressing excitement for the company’s latest changes, he has commented on NOVA’s evolving brand values.


‘The industry has faced plenty of challenges over the last 18-24 months, so now is a perfect time for NOVA’s fresh new look and exciting brand to come to fruition with new offerings. We’ve not only spent a lot of time improving the look and feel of our brand but also refining our service,’ explained Ian Read.


‘We want our customers to immerse themselves in our brand and trust in our values, not just buy our products, but also come along with us on our journey where we bring you the latest trends and curate not only a trade showroom but an experience for our customers,’ he adds.


Embracing the nature of their new brand, NOVA boldly took on the challenge to overhaul their entire product collection and is extremely confident in the offering they are bringing to the market. Ian Read claimed: ‘Our focus has been on design and getting the product right which allows us to take the focus off of traditional sales tactics and focus on the service we are offering to our customers, putting the same care and thought into the development of our Experience Centre.’ 


The Experience Centre gives NOVA the chance to showcase its full product range and negates the need for endless brochures, allowing them to put their energy into providing excellent service when welcoming customers to the showroom as well as great after-care.


“When visiting our Experience Centre, we welcome you to take all the time you need to help make educated buying decisions when selecting ranges to maximise your sales. The team has travelled the world to understand and to share their education with our customers.’


As a long-serving part of NOVA, Ian Read has revealed his bright outlook on NOVA’s recent changes and the future of the brand. ‘My vision for the future is to establish ourselves as the UK’s leading supplier for outdoor products and to expand on the categories we currently supply. Creating a place where retailers can come and select all their outdoor living products in one space. By offering this experience, we will continue to grow our existing relationships and add trust to new customers.’


It’s evident that service is at the forefront of every touchpoint with the NOVA brand and that their ambitions with the Experience Centre will no doubt reinforce customer relationships.


Ian Read urges garden centres and retailers to book a visit to the experience centre and embrace the new NOVA for themselves, “It’s the only place you’ll see NOVA products this year, we’re not exhibiting at trade shows, so if you’re excited about what NOVA has to offer, come and meet the team and see this incredible showroom we have put together.”


Contact your agent, Ian Read, or visit our website to book your visit!  

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