EKJU, manufacturer of sustainable garden furniture, is offering a range of home delivery-ready products to help retailers with online sales as well as traditional in-store sales.
The E-commerce range, launched in early 2020 before the COVID-19 pandemic changed the retail climate, came just in time with all sizes of retailers having to re-adjust their approach to sales as garden spending increased and online buying grew. According to AMA Research, there was a 25% increase in UK gardening product purchases online in 2020. Some consumers now look to buy online first before visiting stores.
EKJU uses specialist home delivery transit packaging, making the home delivery process quicker, reducing delivery times and protecting products more effectively. EKJU says encouraging sales in the last 12 months suggest the Ecommerce range has never been a more relevant sales solution for the garden trade – for experienced ecommerce sellers and those who have had to adapt to distance selling.
EKJU has paid extra attention to ensuring products sold online are as dry as possible pre delivery and during transit. Sturdy cardboard and strong strapping keeps the product compact during transit. Other features include air holes for ventilation, flat-packs with full instructions, clear product labelling and guided drill holes and quality fixings to aid self-assembly.
EKJU says its mission is to create garden furniture that is crafted with the care and attention needed to ensure the product lasts as long as it takes to grow a new tree. Products use FSC timber from northern European forests. This live wood is stronger due to its slow growth, ideal for use on garden furniture for its high density and durable qualities. EKJU also use kiln drying and pressure treatment.
EKJU will be exhibiting at Glee 2021 (NEC Birmingham 14 - 16 September) on stand 6H20-J21.
Information, www.ekju.com