Are you all ready to wow your customers for Mothers Day?  It’s only two weeks away, on Sunday March 15th. The team at Barton Grange are certainly using the event to create a real wow factor when customers arrive at the UK’s Destination Garden Centre of the Year.

Their display ticks all the boxes. Visually stunning, with great lighting, the display appeals to all the senses with fragrances too. What a great way to inspire customers to buy all sorts of gifts to spoil a mum for Mothers Day!  Well done to the visual merchandising team at Barton Grange!

Displays like this will become all the more important this year as the GIMB’s Love the Plot You’ve Got (LTPYG) campaign encourages more people to garden centres who may never have visited before.

To turn those initial visits into spending and returning visits we need to make garden centres as welcoming, friendly and as accessible as possible. Well done to those centres who made the effort to attend the LTPYG training sessions recently.  They now have a head start on their competitors in creating lifelong links with potential new customers.

GTN Bestsellers Top 50 sales volumes compared to the same week last year...

• Garden Products – down 28%
• Veg-2-Gro Products – down 28%
• Growing Media – up 8%
• All items index – down 18%