Leading wild bird care supplier, Gardman has developed specialist wild bird care brand The Ernest Charles Co to offer retailers and consumers a greater depth of choice within the category.  Dedicated to providing quality products, The Ernest Charles Co will soon offer its specialist blends in 2kg and 12.55kg sizes, in premium re-sealable packaging.

Furthermore, a range of four premium bird tables has been launched with immediate availability, allowing Gardman’s retail partners to capitalise on spring trading. 

To demonstrate the brand’s commitment to design and quality each table carries a unique 15 year guarantee, is handcrafted in the UK from FSC-pine with a long lasting rot-protection treatment. Each has a slate effect roof and an embossed plaque as a marque of brand authority. Fully assembled stems and full colour packaging for the table heads provide a practical, impactful shop-floor solution for retailers as well as easy transportation for consumers. Prices range from £59.99 to £149.99.   

Marketing director Sarah Downing explained: “Our specific goal is to ensure that the brand offers an effective way to trade up customers and tempt them towards higher quality products – boosting sales and profits.  

"We spotted a gap in the market for a premium wild bird care proposition and have therefore taken great care to get every element right.  Heritage is at the heart of the brand, with its roots stemming back to 1844.  

"Our tables have been handmade and manufactured in the UK and our feeds have been selected, blended and packed locally. The quality of the packaging is as important to us as the product to ensure maximum stand out in store.” 

Gardman is now developing innovative themed POS that will express The Ernest Charles Co’s brand ethics and engage the consumer in the category. 

To complement the new bird table range, Gardman has launched a 12.55kg Robin Blend  – unique to the market and with a strong RRP of £17.99.  The ensure the tables get off to a flying start, they are also giving away a free bag of Robin Blend with selected tables ordered before the end of March.  Pallet wraps and tent cards that highlight the USPs of the new blend are available.  

The Bird Table range comprises:

• The Chatsworth Bird Table (RRP £149.99), which has a solid pine hexagonal table and can be used with a wide range of feeds including seed mixes and blends, peanuts, fat balls, suet treats and dried mealworms.  
• Wilton Bird Table (£119.99) is a solid pine square table with a slate effect roof.  It too can be used with a wide range of feeds.
• Osborne Bird Table (£89.99) is a solid pine table with slate effect roof and an integrated nut feeder.  
• Warwick Bird Table (£59.99) is a solid pine table with a slate effect roof.  

The Ernest Charles Co has almost 170 years of unrivalled expertise in sourcing, cleaning and blending seeds. 

Retailers wishing to order the new tables should contact their local agent on 01406 372237.