Westland Horticulture, home to market leading brands such as Jack’s Magic, Big Tom, Boost, Resolva, Peckish, Unwins and Kent & Stowe, is thrilled to announce the launch of The Westland Garden, a newspaper for garden centres to give away free to their customers.

A quality guide to gardening success

The 32-page newspaper is designed and written to be a gardening friend to anyone, written by gardeners, for gardeners. The free newspaper aims to be a quality guide that helps consumers achieve success in their garden, from what to plant, dig, sow, water, cut, prune, and everything in between. Readers will enjoy news and features, guest interviews, practical advice, and even puzzles and competitions.

The Westland Garden is packed with editorial content written by expert horticultural journalists, whilst highlighting Westland’s key brands and products. The newspaper aims to inspire consumers to get the best from their outdoor space as well as their indoor jungle.

Far-reaching publication

The first issue of The Westland Garden is expected to reach over 400,000 households, making it one of the largest print publications dedicated to gardening, and will be available for retailers to give away free to their customers from the first Bank Holiday weekend in May.

This issue will focus on spring/summer, and retailers can also expect a second issue later this year that motivates consumers to keep on gardening even as the days start to shorten. 

Each publication will be delivered alongside a fully branded freestanding display unit, that can be placed by garden centre entrances, tills or in cafes.

Driving consumers back in store

Retailers can reap the benefits of this publication by ensuring they stock a wide variety of Westland’s products. Within each issue the content aims to inspire readers to head back in store to purchase products that help them achieve gardening success – from the right tools for the job and plant feed for an abundance of blooms and vegetables, to bird feed that attracts the most colourful birds to gardens.

Keith Nicholson, Marketing Director, at Westland, commented: “Westland want to support customers in every possible way, from social media, through to the newly created Westland Garden publication. The newspaper will inspire consumers with helpful advice on how to create and maintain beautiful gardens. Offering the Westland Garden to our retail partners to provide free advice-led content to their customers helps drive traffic back in store and maximise sales from each visitor. We hope retailers are as excited by the prospect of a new publication to the gardening world as we are.”