Market-leading lawn seed supplier Johnsons Lawn Seed is a 2023 spring winner with retailers as it reports bumper sales of the company’s innovative lawn mixes and formulas.

One garden retail heavyweight has spoken of how its relationship with Johnsons has reaped benefits, growing revenue and garnering brand loyalists in store. British Garden Centres is the UK’s largest family-run group with 62 stores all over the country. It has been a stockist of Johnsons Lawn Seed for many years with Johnsons’ full portfolio available in the majority of its stores and has seen positive sales results during peak season.

The innovative seed mixes have helped grow the British Garden Centres lawn care category with Buyer, Andy Matthewssaying: “British Garden Centres proudly celebrates its enduring partnership with Johnsons Lawn Seed. Customers continue to rave about the superior quality and unbeatable value offered by Johnsons. With an extensive range of options, Johnsons Lawn Seed provides the perfect blend for every lawn need, from repairs to establishing new lawns. Its exceptional germination rates and strong growth make it the trusted choice for gardening enthusiasts.”

The UK’s oldest and most trusted lawn seed brand’s bestselling spring portfolio included Tuffgrass with Patch Resistance, Quick Lawn, Lawn Thickener and Super Smart Lawn Feed products which soared off retailers’ shelves as the 2023 season began.

Mixtures have all been improved to ensure quicker germination and establishment in lower temperatures, which will boost retailers' profits in 2023.  As well as requiring less fertiliser and watering than standard grasses, the newly formulated bestsellers are more tolerant to drought, develop greener lawns, and are resistant to dog patches.

The newly reformulated mixtures are a result of Johnsons Lawn Seed's commitment to developing innovative products, supported by an extensive grass research and breeding programme and feature the following benefits:

• Tuffgrass with Patch Resistance: In a revolutionary mix, 168 grass varieties were vigorously tested before tetraploid fine-leaved dwarf perennial ryegrass was discovered to offer superior resistance to dog urine. As a result, Tuffgrass offers a lawn with improved colour and hardiness that will germinate at temperatures as low as 4°C is more drought. Tuffgrass lawns are stress-tolerant and also require less maintenance and irrigation.  The result is a lawn that uses less water, preventing excess water waste and enabling consumers to live more sustainably.
• Quick Lawn: Quick Lawn with Accelerator-treated seed offers accelerated germination and requires just a third of the amount of water needed for lawn establishment. The clever technology rapidly directs a carefully formulated blend of bio-stimulants in the seed coating – including seaweed extract, humic acids, amino acids, micronutrients and root developers – into the seed. This method is not only efficient in getting lawns started, it provides up to 38% more grass in the first seven days than non-coated seed.
• Lawn Thickener: Lawn Thickener with Seedbooster® guarantees more grass than uncoated grass seed and faster germination thanks to Seedbooster® pre-applied slow and fast-release nitrogen coatings.  This has seen a lot of consumer interest and has proven popular for this year’s gardening season, as lawns need TLC following a dry summer and wet winter.
• Super Smart Lawn Feed: Super Smart has something special that the other feeds don't - Azospirillum bacteria - it takes nitrogen from the atmosphere and gets it to your grassroots. Retailers have reacted positively to the combination of soluble mycorrhizal fungi to foster root growth and seaweed extract to supply micronutrients with lawns being revived over spring.

Find out more

Can you afford to not stock Johnsons Lawn Seed product portfolio? Please call your local sales agent or visit the website http://www.johnsonslawnseed.com/product-range.aspx   to see the full range.