BHETA is to partner with Glee and Bira to create a BHETA Bira Village at Glee 2023 (NEC on 27-29th June), which will include DIY suppliers alongside garden brands.
The Village will contain a variety of stand sizes and will provide an ideal way for Glee exhibitors old and new to access this leading trade exhibition. BHETA members can enjoy discounts on the regular cost of space at the show.
Glee is the leading trade show for the garden retail market and attracts buyers from multiple and independent garden centres and DIY stores, high street and department stores, builder’s merchants, online retailers, and industry professionals.
BHETA’s Sector Manager for DIY and Garden, Keeley Vernon explained, “I am delighted to see an opportunity for DIY suppliers to join their garden counterparts exhibiting at Glee this year. As garden projects give consumers greater confidence and the line between indoor and outdoor becomes increasingly blurred, the presence of DIY and home improvement products at the show will be welcome news for those garden retailers who want to optimise this potential. Products on display will complement existing ranges while also opening up prospects with a new customer base.
“DIY Home brands will have a great opportunity to meet with retailers from independents to the likes of Homebase, B&Q and Wickes.”
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Exhibitors in the BHETA bira Village can opt for equipped shell or space only stands. The former will include spotlights, table, chairs, and enhanced cladding. They will also benefit from marketing support comprising:
- full web profile entry into show guide
- customer invitations
- New Product Awards
- PR & Social Media opportunities
- Glee connect app
- 30-minute planning meeting to advise on show preparation
- GIMA buyers connect.
James Kenton from Glee and Keeley Vernon will present a webinar on Tuesday 18th April at 10.30am for interested companies who want to find out more.
Bookings can be made via the BHETA website or by contacting Reena, rc@bheta.co.uk, from the BHETA Member Services team. More details of BHETA’s events programme, which includes webinars, Meet The Buyer events and networking forums with leading retailers can also be found on the BHETA website www.bheta.co.uk.
To register for any of BHETA’s current or future events, contact Reena Choudhary from the BHETA Member Services Team on 0121 237 1130, or alternatively, email on rc@bheta.co.uk.
