Christmas sales took a hit as we went into Lockdown 2. Normally we’d expect to see an increase in sales week by week during November but sales in the GTN Bestsellers Top 50 dropped by 11% due to people stopping at home from Thursday onwards.
It could be that the first two weeks after lockdown will be the peaks for Christmas sales this year. How are you preparing for that?
Given the unique challenges for Christmas trading this year we’ve decided to bring The Greatest Christmas Awards back in a virtual sense. Watch out for details in GTN Xtra and GTN’s November issue. Will your team win one of GTN’s Greatest Christmas Awards?
As we enter lockdown there’s been a rush on creating that homely Christmas atmosphere:
Wax Lyrical Cracking Christmas Reed Diffuser 180ml is the highest re-entry in this weeks chart at No 12.
Wax Lyrical Under Mistletoe Reed Diffuser is a new entry at No 15.
The Millford Collection Scented Pine Cones move up 6 places to No 22.
See the full GTN Bestsellers Top 50 charts, compiled from garden centre Epos data every week, with a year’s subscription to the printed newsletter for only £145.00 using this link.