Kent & Stowe is renowned for its high-quality gardening tools and accessories, and as part of its range, has a collection of tools that are 40% lighter than their full-sized counterparts.
The Garden Life range is designed to deliver exceptional performance with ease and is perfect for gardeners of all ages and abilities. The tools are perfectly weighted, balanced, and proportioned, making them ideal for anyone who simply prefers a lighter tool. Whether gardeners are looking for precision in smaller spaces, or require lighter tools for easier manoeuvrability, Garden Life should be at the forefront of garden tools.
Research-Driven Innovation for Gardeners' Comfort
Recent research conducted by Kent & Stowe revealed that 40% of gardeners seek to make their tasks easier, with 16% reporting physical discomfort and 11% citing the physical exertion required for gardening. These insights have driven Kent & Stowe to bring the Garden Life range to the forefront of its marketing communications. The range is meticulously crafted to be lighter and more user-friendly, and makes gardening more accessible and enjoyable, particularly for those with mobility issues or who prefer less strenuous tools.
Given that 78%* of garden expenditure comes from consumers aged 50+, stocking the Garden Life range allows garden centres to offer tools that enable these customers to garden longer and with greater comfort.
Extraordinary Tools and a Comprehensive Selection
The Garden Life range includes a variety of tools that cater to every gardening need. From digging spades and forks to hand tools like trowels, hedge shears, and secateurs, and the well-crafted display units ensure your customers can find everything they need in one place. Highlights of the range include:
- Mini All Purpose Bypass Loppers: Featuring the unique Reflex Energy System, these loppers provide maximum comfort with minimum effort. The rubber bumpers absorb shock, removing the jarring sensation often felt when pruning, and the rubber micro hex grip handles ensure extra comfort and grip.
- Mini All Purpose Bypass Secateurs: These compact, lightweight secateurs offer enhanced manoeuvrability and make cutting through live, green wood quick and easy. The secateurs fit comfortably into the palm of a handspan and are narrower than standard, traditional secateurs, making them easier to use in smaller hands.
- Garden Life Fork: Weighing just over 1kg and standing at 91.5cm, this fork is perfect for tight spaces and borders, allowing for precise work in confined areas. Users can still expect exceptional performance from this more compact tool.
Natalie Searle, Head of Marketing & Communications, Hardware Division, for Kent & Stowe, commented: “Exceeding the expectations and needs of gardeners is at the heart of our product innovation. Discovering the discomfort that many gardeners unnecessarily endure has reignited our passion for ensuring everyone has easy access to tools that help them garden for longer. The Garden Life range is a complete collection of garden tools that can benefit a wide audience demographic, from being precise in the smallest of spaces, to simply being lighter and easier to maneuverer compared to standard tools. The range also benefits from the use of high-quality materials to guarantee long-term satisfaction.”
Unmatched Quality and Durability
Every tool in the Garden Life range is constructed to be extraordinary, with high-quality stainless steel and FSC® certified ash wood, ensuring durability and a long lifespan. Kent & Stowe back this with a 15-year guarantee on digging and cultivating tools and a 5-year guarantee on cutting tools, giving your customers confidence in their purchase and loyalty to your store.
In common with all Westland products, the Garden Life range from Kent & Stowe can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery.