Following the successful launch of GARDENA’s ambassador store programme in 2017 across six garden centres more are set to join the programme in 2019 and 2020.

GARDENA is aiming to support garden centres across the UK and Ireland and delight shoppers with a unique shop-in-shop experience and provide education on the benefits of GARDENA products.

With over 50 years’ experience in the gardening industry, GARDENA is a prominent name across the pond with our European cousins.

Why become an ambassador store?

Those who are considering becoming an ambassador store will benefit from a full GARDENA concept for shoppers with vibrant, interactive, engaging displays.

GARDENA will also invest in staff training so they can get to know the brand and its range of innovative products inside out.

Additional digital, social media and marketing support to help raise the garden centre’s profile among GARDENA customers.

Not only that, but GARDENA promises to provide inspirational, bespoke and informative POS solutions and additional marketing assets.

Ambassador stores will also have the option to have a working robotic stand set up in their store to demonstrate the features and benefits of using a GARDENA SILENO robotic lawnmower.

With existing Ambassador stores reporting a 53% sales increase within just one year, the Ambassador store program is a proven to attract custom.

Current ambassador stores span across England, Scotland and Ireland.

Who are GARDENA?

Established in 1961 in Ulm, Germany GARDENA has been at the forefront of gardening innovation for nearly 60 years. Specialising in a range of gardening products from water and irrigation solutions, to tree and shrub care, lawnmowers and much more.

Selling products in more than 80 countries, GARDENA has established a reputation of quality and excellence due to the high quality of materials, exceptional warrantees and innovations to help the passionate gardener realise their gardening dreams.

To find out more about GARDENA and their ambassador store program, email Michael.holden@husqvarnagroup.com or gary.fisher@husqvarnagroup.com .

For more information about GARDENA products head to www.gardena.com/uk or follow @gardenauk on Instagram.