It has been an exciting year for Bob Martin, having successfully launched FleaClear in March. Bob Martin has since seen sales of its Spot On products double* since 2011 in garden centres and pet retailers.The marketing support for the FleaClear brand has been significant. In May, Bob Martin returned to TV for the first time in 25 years with an advertising campaign promoting the FleaClear launch, having an immediate and positive impact on sales.
This was followed in September by a six-figure sponsorship deal of ITV1s prime time show ‘For the Love of Dogs’, a fly on the wall documentary at Battersea Dogs Home, to support the second flea season and promote Bob Martin’s new product FleaClear.
The primetime show 'For the Love of Dogs' put Battersea Dogs and Cats Home centre stage, and was presented by pet lover and national treasure Paul O'Grady. The show has proved a massive hit with over 5m viewers per episode reaching over a third of the UK population which has helped drive awareness and sales of FleaClear. The show has also been nominated for a National Television Award in the Factual Entertainment category.
Bob Martin made a considerable investment in bringing FleaClear to market, the products active ingredient fiprinol is the same active ingredient as market leader Frontline, but is available at a fraction of the price, as little as £4.50 for a single treatment. FleaClear is so accessible to pet owners as garden centres do not require a qualified member of staff to sell the product.
Savi Madan, Managing Director at Bob Martin, commented: "We are very pleased with the success of FleaClear. We have seen a change in consumer purchasing habits as the garden centre spot on category has grown significantly and FleaClear has been driving this growth.”
2013 is set to be an even bigger year for Bob Martin as they plan to launch further NPD into the pet healthcare sector and support launches with significant marketing spend.
For more information visit www.bobmartin.co.uk
