In This Issue
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Monkton Elm and Old Railway Line win GCA's top Wales and West honours
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Smart appoints head for new Zöon pet brand
Growing media category is ripe for growth as suppliers get ready to unveil latest eco-friendly compost formulations
Notcutts unveils spectacular show gardens in Yorkshire and Manchester
Irish grower targets UK garden centre sales after expanding production
Elite's adds colourful Edge to greenhouse market
Zest 4 Leisure's new photo studio boosts garden centres support service
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Wyevale Nurseries appoints new commercial sales director
Garden Centre Photo Tour - RHS Wisley New Plant Centre
Glee presence will help us build on strong demand says ecofective
Garden Centre Photo Tours
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Blue Diamond buy 6 more centres from Wyevale
Blue Diamond chief reveals dramatic July trading uplift at former Wyevales
Rising Stars 2019 - From Twenty to Ten for Conference
Increased footfall drives garden centre sales
Perrywood and Squires Shepperton triumph in GCA North Thames region
Tong and Cowell's take GCA awards in North East while Barton Grange and Fron Goch triumph in North West
Stewarts Christchurch and Squires Hersham pick up GCA awards in South Thames region
Blue Diamond East Bridgford and Fairways pick up top honours in GCA Midlands region
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Caffè Nero CEO heads up lunch!'s new Coffee Shop Keynote Theatre
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Zest 4 Leisure's new photo studio boosts garden centres support service

Timber garden products manufacturer Zest 4 Leisure is opening a new photographic studio at its Saltney site to increase its focus on marketing support for garden trade customers.

 

 

The studio will be used year-round to produce product and animated assembly videos that garden centres can embed into their own websites. Zest has already produced 50 videos including short product lifestyle pieces and 'how to'-style animations to make it easier to build Zest's timber garden products in conjunction with the standard instructions. You can view the videos here. <https://www.youtube.com/playlist?list=PLQF3IQ4IcTSrl5edRB1B-hgxq97cFadSY>.

The new facility means Zest can also supply digital product images in lifestyle settings with models (and the occasional dog), many of which will feature on PoS, brochures, modular merchandisers and header boards.

 

 

Steve Morgan, Zest 4 Leisure's MD, said: “This new approach will mean that we have a comprehensive digital library of product shots available so that we can supply a diverse range of high quality marketing materials to our customers at no cost to them.

 

"New images and videos will also be used on social media platforms to target consumers and raise awareness of the Zest 4 Leisure brand in order to boost sales.” 

 

The videos and studio are the latest in a series of strategic investments made by Zest in 2018 and 2019, including new and improved warehousing and a new logistics partnership with P&O Ferrymasters designed to further improve nationwide deliveries.

 

Steve added: “Our aim is to be a supplier of choice, delivering quality timber garden products with excellent customer service and these investments will help us achieve that goal.”

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