NE E W PROD DUC CT DIGEST T
2021
A valuable source of reference for the UK Garden Trade.
INTRODUCTION
Welcome to the 2021 edition of the GIMA New Product Digest unprecedented supply chain demand.
2020 will no doubt go down in history for all the wrong reasons, but as an industry we can all be proud of our efforts to continue trading throughout the most challenging of conditions, and when demand for all of our products exceeded expectations.
The absence of Glee at the NEC this year sadly means no GIMA innovators seed corn fund competition or winner this year, but we are committed to bringing this back next year to ensure we support exciting new entrants into our market.
At GIMA, we were pleased to have been able to work across the industry with our fellow trade bodies, the HTA, GCA and LOFA in order to support our respective members through the difficult early stages of lockdown, and then once again when we emerged to unprecendented demand for gardening products. With an influx of around 3 million new gardeners, and the restrictions we are all being forced to come to terms with for the forseable future, it looks like interest in our homes and gardens will continue into 2021 and beyond. Despite the difficulties we all faced, our members have continued to invest in growth by developing new products, packaging and merchandising solutions for the garden retail channel. To that end
GIMA President Simon McArdle of Westland Horticulture
we are pleased to present you with this unique publication, dedicated to featuring our members new products ready for the 2021 spring summer season. It’s a tremendous achievement that our members have delivered such innovation whilst overcoming the twin obstacles of COVID secure working, combined with
It’s clearly going to be a few months before we can all meet up again, and we are hopeful that we will be able to welcome you all on July 15th for the rescheduled 40th GIMA awards at the Celtic Manor. But don’t forget we have a packed winter program of virtual events, including webinars, buyer connect sessions and panel discissions to look forward to in the meantime. On behalf of GIMA and all its members may I thank you for your continued support in a very challenging year, and lets all focus on getting ready, together let’s make 2021 a gardening year to remember. Simon McArdle GIMA President 2020/2021
gtn Adviice & infformattion for garden centre professsionals
gardentradenews.co.uk
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GIMA NEW PRODUCT DIGEST
2021
CONTENTS Richard Pyrah, outgoing GIMA President, passes on the GIMA chain of office to Simon McArdle in a socially distanced rendezvous
GIMA Ltd. The White House, High Street, Brasted, Kent TN16 1JE Tel: 01959 564947 info@gima.org.uk www.gima.org.uk Registered in England No. 3734025 GIMA Director Vicky Nuttall vicky.nuttall@gima.org.uk GIMA Administrator Geraldine Poulton geraldine@gima.org.uk GIMA Membership Ambassador Colin Wetherley-Mein colin@gima.org.uk
CONTENTS
The GIMA New Products
AMES Apta....................................................... 4 AMES Kelkay ....................................................5 AMES La Hacienda....................................... 6 Block Blitz..........................................................7 Burgon & Ball ...................................................8 CampingGaz.................................................... 9 DJ Turfcare ......................................................10 Dizmezs ............................................................. 11 DLF Seeds ....................................................... 12 EKJU................................................................... 13 Elho .....................................................................14 Evergreen Garden Care............................. 15 Forest Garden ................................................ 16 G Plants............................................................. 17 Gardena ............................................................ 18 Get Potted - Lechuza................................. 19 Glee....................................................................20 Glee..................................................................... 21 Henry Bell & Co ............................................ 22 Hexafly.............................................................. 23 Hozelock..........................................................24 Hygeia............................................................... 25 Leisuregrow ...................................................26 Marriages Specialist Food....................... 27 Mr Fothergill’s & Johnsons Seeds .......28
GIMA NEW PRODUCT DIGEST
2021
Mr Fothergill’s & Johnsons Seeds .......29 Onduline ..........................................................30 Primeur.............................................................. 31 Patio Black Spot Company .................... 32 Patio Black Spot Company ....................33 Potting Shed Press - GTN .......................34 Potting Shed Press - GTN ....................... 35 Primus...............................................................36 Sorbus............................................................... 37 Southern Trident..........................................38 The Solar Centre..........................................39 Vegepod ......................................................... 40 Vitavia ................................................................ 41 Vitax...................................................................42 Westland Horticulture...............................43 Westland Horticulture.............................. 44 Westland Horticulture...............................45 Westland Horticulture...............................46 Westland Horticulture............................... 47 Westland Horticulture...............................48
Digest 2021 has been
gtn
produced and published on behalf of GIMA by the GTN team at Potting Shed Press. Potting Shed Press Ltd Dairy Drove Thorney Peterborough PE6 0TX Tel 01733 775700 www.gardentradenews.co.uk THE GTN TEAM Editor Trevor Pfeiffer trevor@pottingshedpress.co.uk Digital Editor Neil Pope neil@pottingshedpress.co.uk Advertising Sales Alan Burdon Alan@pottingshedpress.co.uk Design & Production
Wildlife World ...............................................49
AT Graphics Ltd
Woodlodge ....................................................50
www.atgraphicsuk.com
Zest 4 Leisure................................................. 51
Kirsty Craner – Design
GIMA Awards 2021 ..................................... 52
Alun Jones – Production Manager
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A M E S A P TA
EXPANDING BEST SELLING RANGES Following a highly successful season, our J.Chamberlain & Co. brand sees a new flagship range of glazed planters added for 2021, all backed with our 10 year guarantee. Inspired by traditional British design, the range consists of 4 best-selling shapes in a muted colour palette, perfectly suited to any home or garden. If that wasn’t enough, our full J.Chamberlain & Co collection is also partt of ce. Apta’s market-leading pick and mix service. ■ J.Chamberlain & Co. Cylinder 37cm RRP £29.99
INTRODUCING NEW PRODUCTS Looking to emulate the undeniable success of the Granito range, our contemporary planter offering is expanding for the 2021 season. With the most exciting addition being our new Echo range. Available in 3 complementary colours with bold vertical lines giving a truly modern feel combined with a soft surface finish. ■ Echo Egg Pot 44cm RRP £49.99
C O N TAC T Apta Dencora Way, Leacon Road, Fairwood Business Park, Ashford, Kent, TN23 4FH Tel: 01233 621 090 Email: sales@apta.co.uk www.apta.co.uk
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Bringing brands together
GIMA NEW PRODUCT DIGEST
2021
A M E S K E L K AY
EXPANDING BEST-SELLING RANGES Designed and manufactured in the UK, the new Farnham 6 Seater Table Set is perfect for dining outdoors. Classic in design and finished to a high standard with a 20-year guarantee, this product offers excellent value for money. ■ Farnham 6-seater table set RRP £699.99
The Borderstone Abbey Paving range continues to be a firm favourite with consumers and is now available in a new Graphite colour option to tie into consumer trends and maximise sales opportunities. ■ Abbey patio kit RRP from £179.99
SUPPORTING SALES We’re putting more commitment behind our bestselling products and continue to invest in key promotions, ensuring our customers are geared up to sell all season long. Look out for the new weed blocker value pack that offers great savings.
OVATING NEW PRODUCTS INNO The Imp pressions fountain range is expanded wing its continued popularity, with new follow exclusive designs including the Blade that offers imp pressive scale and broadens the appeal into ore contemporary styling. Impressions water mo fea atures offer all the benefits of traditional stone ater features at a fraction of the cost and less wa tha an half the weight. ■ Blade Water Feature RR RP £799.99 ■ Cotswold Sun Water Feature RRP £499.99
C O N TAC T Kelkay Ltd. The Old Airfield, Heck & Pollington Lane, Pollington, East Yorkshire, DN14 0BA Tel: 01405 869333 Email: salesenquiries@kelkay.com www.kelkay.com
GIMA NEW PRODUCT DIGEST
2021
Bringing brands together
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AMES LA HACIENDA
EXPANDING BESTSELLING RANGES
The range of new products in the outdoor heating and cooking range includes the Salona multi-function pizza oven, which offers great value for money and includes collapsible shelves for ease of storage and handy utensil hooks. ■ Salona Multi-function Pizza Oven RRP £249.99
The Vida brand includes the successful hand painted British Birds range which has been extended to include new designs in hanging and stake versions. ■ Swallow Bird Stake RRP £12.99 ■ Bullfinch in Flight Hanging Bird RRP £9.99
&Wold New to the Aston&Wold nd the décor or brand and s Romana & Solaris n mirrors reclaimed wooden eeping are perfectly in-keeping ends. with consumer trends. ew retail Complete with new nsumers display to help consumers y. shop the category. ■ Solaris Reclaimed d Wood Mirror RRP £69.99
INNOVATING NEW PRODUCTS Designed with style and practicality in mind the Madeira log store is ideal for neas merchandising alongside firepits & chimeneas to complete the outdoor heating offer. ■ Madeira Log Store RRP £99.99 The new collection of wood-effect resin tly animals and decorative items fits perfectly ete within home and garden settings. Complete s are with a retail display solution, these items ideal for seasonal gifting opportunities. ■ Crafty Fox RRP £14.99
C O N TAC T La Hacienda Ltd Hangar 27, Site C, Aston Down Airfield, Stroud, GL6 8HR Tel: 01285 762 060 Email: sales@lahacienda.co.uk www.lahacienda.co.uk
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Bringing brands together
GIMA NEW PRODUCT DIGEST
2021
BLOCK BLITZ
BLOCK BLITZ
Revolutionary ‘waterless’ product range.
Paving perfection! Multi award winning, eco-friendly paving treatments from Block Blitz. This British brand is quickly becoming a market leader in the green outdoor cleaning sector with its ‘waterless’ products, which the customer hydrates at home! Designed and manufactured in the UK, the range of mineral and plant-based products is growing, with treatments planned to cover most outdoor surfaces. All products are child and pet safe. All products are self-cleaning and require no mechanical action to make them work. New eye catching packaging and product display units continue the already strong branding and are available for 2020/21.
C O N TAC T BLOCK BLITZ equiries@blockblitz.co.uk 01302 246451 www.blockblitz.co.uk
GIMA NEW PRODUCT DIGEST
2021
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BURGON & BALL
Burgon & Ball: strong partnerships and on-trend designs ‘RHS Gifts for Gardeners’ British Meadow
Bringing a fresh look to the top-selling ‘RHS Gifts for Gardeners’ range, the new ‘British Meadow’ collection showcases delicate meadow flowers and butterflies, tapping into the trend for a more informal, natural gardening style. The range includes many favourite gift sets from previous collections now in new plastic-free packaging, such as such as trowel & fork set and pruner & holster set, with a boxed garden snip adding a new option.
National Trust ‘Get Me Gardening’ children’s range
With family gardening a strongly-growing category, Burgon & Ball is launching a new licensed range of children’s garden tools and accessories in collaboration with the National Trust, with sales of the range supporting the Trust’s charitable activities. The new ‘Get Me Gardening’ collection offers retailers a high-quality range with unique market positioning; colourful and fun, these tools are also designed to last.
Houseplant heaven
There are new designs coming to the popular Burgon & Ball range of indoor plant pots to help retailers make the most of the continuing passion for houseplants. Extending and refreshing the range, the on-trend new designs include a variety of standing pots, a trio of hanging pots and a trio of mini vases, taking inspiration from the latest looks in interior design.
C O N TAC T Burgon & Ball 01202 684141 sales@burgonandball.com
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Corona: engineered for lasting performance
With their unique combination of innovative design and American engineering, Corona tools are a byword for quality across North America. They’re respected by keen gardeners and professionals alike for their lasting performance, reliability and durability. Burgon & Ball has curated a core range of Corona tools specially selected for UK retailers. These high value, premium tools offer retailers an excellent return on space.
GIMA NEW PRODUCT DIGEST
2021
Where are we cooking today?
CAMPINGGAZ
NEW Campingaz® 2021 Barbecues Introducing the Select, Premium and Onyx ranges of 3 and 4 burner barbecues offering fresh styling, new technologies and unique features. Also the new Attitude 2go CV portable barbecue powered by Campingaz® CV470 Plus gas cartridges. Blue Flame Burners
Culinary Modulars
InstaClean® Aqua System
Reduces flaring and provides even heat across the entire cooking area.
Increase cooking options with modular barbecue lift-out grid and inserts.
Water filled slide out grease drawers retain cooking residue with optional waste box and filter for easy disposal.
H2O
Select
Premium
Onyx
Attitude 2go CV
For details contact: Ian.taylor@newellco.com
DJ TURFCARE
New Autumn Lawn Treatment from DJ Turfcare e DJ Turfcare – UK supplier of the organic-based Viano ranges – has brought to n market a new Autumn Lawn Treatment to help drive sale es during this pivotal time for lawns pre-winter. The new Autumn Lawn Treatment from DJ Turfcarre, available in 10kg bags (treats an area up to 200m2), is a unique organicbased fertiliser which has been created for use during August to November to destroy moss whilst also stimulating strong roots and providing grass with 100 days of food to o encourage a greener, thicker, stronger and disease-resistant sward throughout winter and long into spring. Simply pu ut, Autumn Lawn Treatment is the first defence against the rav vages of e spring. winter and is designed to prepare the lawn for the Like its popular Recovery product, DJ Turfcare’s new Autumn Lawn Treatment will benefit from the inclusion of Humifirst. This unique ingredient creates biological activity and acts as a plant growth stimulant making it perfect to use as an autumn lawn treatment. Autumn Lawn Treatment is safe to use around pets and children. The company is also making it easier for garden centre customers to add existing Viano products to their order to ensure they are armed with everything they need to help consumers make the most of their lawns this autumn, something that is particularly important following recent months as DJ Turfcare’s David Jenkins explains. He said: “Autumn is traditionally a time for re-sowing lawns or improving grass quality, and it would not be remiss to presume the nation’s lawns
deserve some much-needed TLC this autumn and beyond.
We truly believe our new Autumn Lawn Treatment offers the complete package for optimum lawn health.” DJ Turfcare’s wider organic-based product offering includes the bestselling RHS-endorsed MO Bacter range, which includes MO Bacter Instant, Recovery and Bio-Lime. All products are supported by quick delivery within five days. Find out more To start stocking DJ Turfcare’s latest offering or to top-up your latest order, please contact the team by calling (01483 200976) or by visiting www.djturfcare.co.uk
C O N TAC T DJ Turfcare Tel: 01483 200976 www.djturfcare.co.uk
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GIMA NEW PRODUCT DIGEST
2021
r
n a n ew g e! !
Safer Firewood with less than 20% moisture content meaning...
Committed to sustainability and top performing products, all our Firewood is kiln dried to under 20% moisture content. This ensures that our winterfuels burn hotter and cleaner making them ideal for using on stoves, open ďŹ res and chimineas.
Visit www.readyblaze.co.uk to view the full range! For more info email Neil.Sims@dizmezs.lv
*than ďŹ rewood with more than 20% moisture content
DLF SEEDS
John nsons Lawn Seed’s dog-rresistant grass seed formula continues to drive innovation Launched to the market to critical acclaim in 2019, Johnson Lawn Seed’s Tuffgrass with Dog Patch Resistance is continuing to ignite sales of the lawn seed category thanks to its unrivalled innovation and ability to deliver rapid and tangible results for lawn owners, with the company reporting a sales increase of over 50% since its launch. Tuffgrass with Dog Patch Resistance is a unique new product that has been formulated to banish the problem of yellow patches and dead areas of grass caused by dogs urinating on lawns, a problem well-known to any dog and garden owner. By incorporating naturally tolerant grass species, scorched patches in lawns will be consigned to history, without consumers having to change their dog’s diet or behaviour. Even if slight discolouration occasionally occurs, grass will recover. Before bringing this product to market, the world-leading grass seed specialist DLF Seeds, the parent company of Johnsons Lawn Seed, carried out 672 tests to simulate the effect of dog urine on individual types of grass. It tested 168 varieties of grass across seven species – trialing each variety with dog urine mixtures in four concentrations. Results showed that certain grasses offer better resistance to dog urine than others, while some did not suffer any detrimental effects.
C O N TAC T Johnsons Lawn Seed Email: info@johnsonslawnseed.co.uk Tel: 01386 791113.
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Johnsons Lawn Seed’s Guy Jenkins said: “Since the introduction of dog patch resistant grass seed retailers have been reporting stock fly off the shelves as gardeners enjoy the opportunity to access a product that tackles this longstanding issue. With an estimated 9.9million dogs in the UK and 26% of UK adults owning a dog*, the opportunity to capture even more sales is very real, especially when coupled with the fact that the nationwide lockdown saw, according to a recent HTA report, over 3million new gardeners discover their ‘green fingers’. Innovation which tackles a common problem, supported with tangible results, and clear and concise information at the point of purchase and on the packaging are all key drivers for sales growth, and our Tuffgrass with Dog Patch Resistance delivers on all fronts.” In line with consumer trends for products that are kind to the environment, Johnsons’ dog patch-resistant mixture is natural and safe for family use. The product contains 100% grass seed and nothing else. Finally, like all Johnsons Lawn Seed products, lawns sown from Tuffgrass with Dog Patch Resistance perform excellently in low temperatures and snow, while the mix benefits from improved drought-resistance. Find out more To find out more about Johnsons Lawn Seed products please visit www.johnsonslawnseed.com *Dog ownership statistics from pets charity PDSA.
GIMA NEW PRODUCT DIGEST
2021
EKJU
NEW! Cross Leg Garden Table Set
NEW! Light Garden Table Set
QUALITY TABLE SETS FOR ANY GARDEN SIZE Featuring designs with durable timber from FSC well managed forests, which are pressure treated in a Dark Brown colour to protect the sets against wood rot and fungal decay. The Cross Leg Garden Table Set offers a robust solution to alfresco entertaining, featuring a solid design, including a back support section for extra comfort. Seating six people, this is ideal for creating a comfortable entertaining area in a garden. The Light Garden Table Set offers a space efficient furniture set which seats 4 people, a compact solution to garden entertaining which is especially suitable for smaller gardens. NEW PRODUCT DIGEST 2021 13 FORGIMA MORE INFO PLEASE VISIT WWW.EKJU.COM OR EMAIL: LAURA.GALZONE@EKJU.LV
ELHO Leading Dutch pot manufacturer, elho, has launched its new 2021 collection to help people surround themselves with nature. With sustainability dominating the news, and an estimated 60% of the world’s population living in cities by the end of this decade, elho wants to bring greenery into people’s homes and support them in taking care of their plants. All products are 100% recyclable and are made from 80% recycled materials, tapping into this trend of eco-consumerism.
vibes
This new indoor product family fits perfectly into the vibes of a cozy, fashinonable interior, for those who style their home with care. It uses organic shapes and soft colours to create a feeling of harmony and ease and comes in four sizes (14cm, 16cm, 18cm, 22cm). ■ RRP: £4.89, £5.99, £7.49, £10.49
greenville
The greenville range now includes a slimline trough (available in two sizes 50cm and 70cm) to add a touch of style and nature to the smallest of spaces. The pot has a built-in water reservoir, so that the plants need less tending to and are safe from drying out. ■ RRP: £22.50, £29.99
rain catcher
For people who love gardening and are conscious of their environmental impact, this 35-litre rain catcher provides an easy way to collect rainwater without eating up space. The modern design combines good looks, practicality and eco-credentials. ■ RRP: £69.99
fuente
These sustainable flowerpots are available in three sizes and three patterns: a lush foliage motif, modern rings and an embossed pattern and have broad appeal to different style groups. The addition of a plug means they can be used indoors too. Each design comes in four sizes (30cm, 38cm and 47cm). ■ RRP: £14.99, £24.99, £44.99
corsica
Going vertical is an ongoing trend and the corsica range now includes a larger version of the popular vertical forest to turn a balcony into a green oasis. Simply click the pots together for an easy way to make most of limited space. The planter is available in six colours, from vintage blue to vivid violet. ■ RRP: £24.99
C O N TAC T For more information about stocking the new elho collection please contact david.nicholson@elho.nl.
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GIMA NEW PRODUCT DIGEST
2021
EVERGREEN GARDEN CARE
ROOTED IN
INNOVATION NATURALLY
At Evergreen, we are committed to helping gardeners grow their own green oasis while protecting the environment. That’s why we are so proud to introduce our exciting, new range of natural and peat free garden care products.
• Perfect for houseplants • 100% organic plant food
• 50% thicker lawn in 1 application • Feeds for 3 months • 100% natural
• Greens & thickens lawns, prevents weeds & moss • 100% natural & pesticide-free • Child & pet friendly
Meet the new award-winning
PEAT FREE RANGE
• Quality results with no compromise • A peat free option for every need
evergreentrade.co.uk Call: 01276 401300 GIMA NEW PRODUCT DIGEST
GARDENS NEED LOVE AND 2021
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FOREST GARDEN
Transforming the experience of growing Britain’s favourite crop with Forest Garden’s innovative new Grow Bag Tray Container Tomatoes are Britain’s most popular grow-your-own crop and are likely to be the first produce any proud new gardener will experience growing. With so many about, it’s a shame that they are most commonly found growing in unsightly, brightly coloured grow bags sat within dull trays in full view on the patio. Forest has taken the opportunity to transform what is usually a bit of an eyesore into an attractive feature, whilst also offering some functional benefits. The new Grow Bag Tray Container is designed around the dimensions of a standard grow bag tray and grow bag. It is just the right depth to hide the bag and tray from full view and just the right height to make the planting, tending and cropping of tomatoes easy and convenient, without repeatedly bending down and kneeling. It also creates a decorative feature in your garden and is an ideal size if you are tight on space. Easily assembled by one person, the Grow Bag Tray Container also comes with a useful cross beam for tying your canes to in order to keep them straight and upright.
C O N TAC T Forest Garden T: 0333 321 3142 E: info@forestgarden.co.uk W: forestgarden.co.uk
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GIMA NEW PRODUCT DIGEST
2021
G PLANTS
GIMA NEW PRODUCT DIGEST
2021
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GARDENA
Europe’s leading gardening brand continues to bring innovative solutions to passionate gardeners in 2021 ClickUp – The All-season Lifestyle System Our gardens are now more than ever associated with wellness and relaxation, and we are seeing a growing trend of using the garden as outdoor Living space. The range includes decorative elements for every season: from a stylish flower bowl for spring to an elegant torch for cool autumn evenings. ■ With the practical One-Click Connector, each head can easily be attached to the wooden handle. ■ Durable Larchwood FSC® 100% handle with stable stainless steel spear ■ The system includes 5 interchangeable elements: Bird feeder, Rain Gauge, SkyBowl, Insect Hotel and Torch GARDENA Hose Boxes Range - Watering that’s always ready for action GARDENA are relaunching their successful range of wallmounted hose boxes, with an addition to the range of a freestanding roll up hose box that can be placed anywhere in the garden. Attached to a metal spike, every corner of the garden can be reached with 360° swivelling. The wall-mounted range feature a new construction inside which allows for a reduction of the size of the box, making it less obtrusive. There has also been an updated wall bracket design and 180° swivelling for space-saving storage and more flexibility reaching all areas of the garden. The range covers irrigation of gardens of all sizes up to 1920m2, and all sizes feature the same benefits: ■ 5 year warranty ■ UV and frost proof ■ High quality spring for reliable winding ■ Roll control for safe hose retraction ■ Short locking points for effortless handling The new GARDENA Leaf and Grass Collector – Autumn tidy up is easy Winner of the New Products Awards Garden Tools and Machinery Category – Glee 2020 Perfect for large gardens, the new GARDENA Leaf and Grass Collector removes fallen leaves on the lawn, on pathways or the driveway quickly and easily, and best of all it is not motorised, so it’s quiet and environmentally friendly too. Specially shaped bristles transport the leaves off the ground into the large collection bag 4 Patents pending
C O N TAC T GARDENA Edward.Cantle@husqvarnagroup.com
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GIMA NEW PRODUCT DIGEST
2021
GET POTTED
LECHUZA selfwatering planters Expand your range and earn more with the most popular brand in Europe among indoor planters The good news: the annual dynamics of the search for the LECHUZA brand in Google is characterized by a twofold increase of the interest in the brand. This shows that urban gardening is becoming increasingly popular in England. A lifestyle inspired by proper nutrition, respect for nature, new eco-habits, active occupation in homes, internal gardens, patios and front gardens of floral decorations - all this has turned into a trend. Another good news: LECHUZA has robust and stylish flower pots to support this trend. The LECHUZA range of German flower pots with automatic irrigation systems offers a wide selection of table and floor models: from very small options (for example, MINI-DELTINI with a diameter of 8.5 cm with a water tank of 0.2 l) to giant pots (CLASSICO 70 with a diameter of 67 cm with a water tank of 26.5 l). And due to the fact that LECHUZA planters are made from premium polypropylene (PP), all of them can be used both indoors and outdoors. This high-quality plastic is shockproof, safe, resistant to temperature extremes from -30 to +70 ° C and UV rays, easy to clean. It is also lightweight, which is especially important for owners of large pots with soil and bulky plants. The quality of the plastic used is confirmed by a 3-year warranty on all its products. To make it easier for you to decide on suitable models, we present the TOP-5 sales on our website for the beginning of this summer season: ■ hanging pots BALCONERA Color (in white and gray colours); ■ BALCONERA Cottage (mocha colour) - hanging model with a wicker surface; ■ CUBE Color Triple (in gray and white colours) is another suspended model; mounts for it are already included in the package; ■ CLASSICO Color (grey colour) with a stylish matte texture; ■ ORCHIDEA orchid pot (white colour).
C O N TAC T LECHUZA Arvin Bhudia, Sales Manager 0203 929 3445 trade@getpotted.com www.lechuza.co.uk
GIMA NEW PRODUCT DIGEST
2021
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GLEE
14-16 September 2021 NEC Birmingham Tuesday & Wednesday 9:00 – 18:00 Thursday 9:00 - 16:00
Glee is the UK’s leading garden and outdoor living trade show. Glee provides a fantastic opportunity to source the very latest products, connect with exciting suppliers and network with like-minded industry professionals.
Discover more at gleebirmingham.com
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GIMA NEW PRODUCT DIGEST
2021
GLEE
Best of Glee Gathering 2020 Glee is an inspirational trade event that brings together the whole of the garden retail community. It’s an essential event for buyers looking for hidden gems, new innovations or that extra edge to complete their portfolio of products. This year, Glee held a digital forum 15-16 September 2020. Exhibitors were given a virtual launch pad for their new products, arrange and host meetings, while visitors were able to experience the show and see new products and content sessions from the comfort of their home or office. Glee Gathering was a one-of-akind experience, find out all the highlights here.
Virtual Showroom
The Virtual Showroom is all about brand discovery. Still open to browse, the Virtual Showroom is a directory of Glee brands and suppliers. Find product catalogues, videos, news and more, plus get in touch with suppliers directly, all with a few clicks of a button.
Product Showcases
Glee Gathering hosted two days’ worth of product video showcases across Garden Care, Outdoor Entertaining and Decoration, Landscaping and more. Visitors were able to tune in to watch the showcases and chat with exhibitors in real time about their products. Videos are currently available to re-watch on demand. Visit the Glee website for more information and register to access the recordings.
Match-making
Networking is a key part of the physical Glee event and together with Grip, Glee Gathering’s platform allowed exhibitors and visitors to arrange and host 1-1 video meetings across the week and connect as they would at the physical show.
Perennial provided a fascinating session on employee mental health and wellbeing, we had a 2020 update on hospice garden creations by Greenfingers and SocialB took us through the e-commerce conundrum: creating sustainable online operations. Content sessions are currently available to re-watch on demand. Visit the Glee website for more information and register to access the recordings. New Product Awards 2020 Glee wouldn’t be complete without the New Product Showcase Awards. The awards took place virtually this year with 160 new product entries. Across two days, we heard exciting product pitches for a number of categories including Best of British, Best Eco Initiative Product Award and Best Overall New Product at Glee to name but a few. Winners were announced in the afternoon of the final day with brands such as Javado, Zest 4 Leisure and Woodlodge coming out on top.
Great British Growing Awards
Grow Your Own magazine’s “Great British Growing Awards” returned to Glee albeit virtually, as part of Glee Gathering. The awards recognise all that is great within the gardening industry – from tool companies, to seed suppliers, garden writers to fruit nurseries and everything in between, and really shine a light on those who are going the extra mile. This year’s Great British Growing Awards were nominated and voted for by consumers. This highlights to the industry the favourite products and brands chose by gardeners and what will be in demand for 2021!
Exclusive Content
We had a variety of panel discussions and insight sessions across the two days from the likes of Perennial, Greenfingers and SocialB.
GIMA NEW PRODUCT DIGEST
2021
Glee_Birmingham Glee.Birmingham1
Glee_Birmingham GleeBirmingham1
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HENRY BELL & CO
Introducing the Henry Bell Wild Bird Care Sterling Collection Henry Bell is a British family owned company that was established in 1825. In August 2019, we launched our Wild Bird Care Collection. With a core focus on wild bird wellbeing, we blend tradition with expertise and innovation to create quality feeds and wild bird accessories. For the new season of Wild Bird Care, we are delighted to introduce our Sterling Collection.
The Sterling Collection will bring key style notes into the garden and is designed to enable and enhance garden bird’s wellbeing. Leading the range are the Sterling Feeders for Seed, Fat Balls, Peanuts and Sunflower Hearts. Beautifully made and finished, these silver feeders are robust and long-lasting. The feeders feature the Henry Bell perch design that enables garden birds to feed in their natural facing forward position. This allows garden birds to look out with greater ease for predators; to feed for longer and in greater comfort. Other design benefits include easy flow bases with easy opening lids making them easy to use, clean and refill. Complementing the Sterling Feeder range is the innovative 3in1 Squirrel Proof Feeder where a Fat Ball, Seed and Peanut feeder are embraced by a
decorative cage that will deter the most tenacious squirrels. The Sterling Grand Feeders range are a majestic 60cm tall and make a stunning silver statement in the garden and include all of our garden bird wellbeing features. Complementing the feeders are a selection of multi-purpose Shepherd’s Crooks that deliver easy and effective hanging solutions.
Sterling Fat Ball Feeder
Sterling Sunflower Hearts Feeder
Sterling Peanut Feeder
The Collection is completed with our magnificent Sterling Feeding Station. An elegant display of decorative leaves and hanging hooks, the feeding station stands at 218cm height and is beautifully made and very distinctive.
For further information please contact: Paul Barker, National Sales Director paulbarker@henry-bell.co.uk / 07305 562171 / www.henrybell.co.uk Henry Bell & Co Ltd, Dysart Road, Grantham NG31 7DB
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Sterling Seed Feeder
GIMA NEW PRODUCT DIGEST
2021
H E X A F LY
Something small is about to change the world! Hexafly is an award-winning company based in Ireland distributing across Europe. We have developed a ground-breaking technology that enables us to breed the Black Soldier Fly to produce a range of natural sustainable products. HexaFrass is the one forr gardeners and growers. Our farming and production is; ■ 90 % less Greenhouse Gases ■ Vertically farmed less Land & Water ■ Revaluates waste from industry ■ Practically Zero Waste, Circular Economy ■ Less ‘Food’ miles to supply Think of HexaFrass as Nature’s Magic. HexaFrass acts as a natural pesticide and has the ability to deter pests such as aphids. It contains chitin which is a biopolymer known for kick-starting the immune response and promoting growth of healthy soil microbes. It has an NPK* of 3-1-1. What more can you ask for in a fertilizer? Available from a range of retail packs 1.5kg to 450 kg bulk. Natural – Pellets – Liquid. Prompt delivery order through your local Account manager 2/3 day service, contract terms available. HexaFrass grows Bigger, Better, Stronger and Healthier crops, plants, flowers, fruit and veg! Which creates more beautiful, sustainable, and productive land.
Choose Organic for you and the planet!
C O N TAC T HEXAFLY The Units of Rathdrinagh Beauparc Navan, Co. Meath C15 WF7P, Ireland Email:sales@hexafly.com Office +353 46 902 4536 UK +44 7949 944956 www.hexafly.com
GIMA NEW PRODUCT DIGEST
2021
23
HOZELOCK
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GIMA NEW W PRODUCT DIGEST
2021
HYGEIA
Hygeia’s extended Nature Safe range offers retailers a comprehensive one-stopshop backed by a strong environmental message There is no question that consumers are demanding more from their gardening products, with eco-friendly, organic, chemical-free and vegan all buzzwords that are shaping consumer spend. One company which has worked to tap into this ever-growing sales opportunity is Hygeia with its Nature Safe range. Launched in 2019 to critical acclaim, the range has been expanded over the last 12 months to ensure it covers key areas of gardening where a helping hand is needed. The range currently includes Lawn Feed with Seed, Patch Fix Seed with Feed, Granular Plant Food, Tomato Feed with Seaweed, Liquid Plant Food with Seaweed and Wild Atlantic Seaweed. New for 2021 will be a novel Probiotic, designed to boost soil with over one billion ‘good bacteria’, with potential to increase retailer profits due to the product’s add-on sales potential. This is not, however, expansion for expansion’s sake as Hygeia’s UK Country Manager, Tom Stolworthy explains: “With so much choice within the retail setting, consumers can often feel overwhelmed and end up choosing the wrong product for the job at hand. With Nature Safe we have curated an offering which not only tackles the most common gardening tasks but does so without confusing the consumer or running the risk of ‘cross contamination’ (the wrong product being used with negative results). At the point of purchase, it is easy for them to identify Nature Safe’s environmental credentials via the carefully designed packaging, as well as the functionality of the product.”
New for 2021- Nature Safe Probiotic
We’re all familiar with probiotics for humans. The famous Japanese brand has made the notion of ‘good bacteria’ for our gut a household concept, which got Hygeia thinking – could this same concept apply to grow your own? The truth in fact is, yes! With Nature Safe Probiotic, Hygeia has isolated the he soiil off its ‘good’ bacteria or microorganisms, found withiin th homeland, Ireland. Once isolated, one billion off these good bacteria are concentrated and bottled, providing UK and Irish gardeners with a product that aids faster germ mination, and reduces the need for fertiliser as the bacteria do all the hard work.
by boosting seed germination, creating stronger roots and excelling plant growth. This one simple product has the ability to appeal to a broad spectrum of consumers, including those that are new to gardening and may be unsure of the term ‘fertiliser’ or worry about the use of chemicals.” Like all Nature Safe products, the all-new Probiotic is safe for use around children and pets, is completely plant-based, and uses no animal by-products or poultry additions. All the products in the Nature Safe range have been designed to promote a healthy eco-system and are bee-friendly, ensuring that our essential pollinators are kept safe and sound.
Nature Safe Pop-Up Point of Sale
To support retailers with sales of its Nature Safe range, Hygeia has launched a new pop-up merchandising display, perfect for relocating the product display around the retail environment to drive impulse and add-on sales when positioned next to complementary product areas. With a footprint of just 1m2, the display unit is Stocked with 52 products, including Lawn Feed with Seed, Patch Fix, Plant Food with Seaweed, Tomato Food with Seaweed and Wild Atlantic Seaweed, and delivers a return on investment of at least 43%. ■ To find out more about Hygeia please visit www.hygeia.ie / www.mygardenexpert.com
Tom Stolworthy explains: “Nature Safe Probiottic is the perfect way to supercharge organic plant grow wth. The one billion ‘good’ bacteria work their magic
C O N TAC T Hygeia Tom Stolworthy, UK Country Manager, Mobile +44 (0)7586 816843
GIMA NEW PRODUCT DIGEST
2021
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LEISUREGROW
NOMA
LeisureGrow NOMA, LG Outdoor and Petface showroom re vamps welcome visitors virtually or in person With a positive outlook on 2021 furniture, outdoor lighting and barbecue sales, the LeisureGrow teams have been working hard to ensure that the new catalogue launches for NOMA and Petface are as exciting as ever too. With new showroom re-vamps, complete virtual showroom tour across all the brands, and impressive LeisureGrow double decker bus out on the road, you don’t need to miss out on the exclusive new catalogue of products, with NOMA 2021 coming soon. LeisureGrow’s huge covered open-air 1,500mÐ showroom in Hertfordshire has been welcoming customers over the Summer, allowing them to see our new products across furniture, barbecues, garden lighting and pet. Taking a step towards being greener, LG Outdoor’s latest innovation is cushion filling made from recycled plastic bottles. Meanwhile the Grillstream team have now introduced Hybrid technology across all models, allowing you to cook on gas or charcoal or both at the same time. Moving from Summer to Autumn our thoughts turn towards Christmas, and very quickly Christmas 2021, NOMA are launching many new products that are sure to help make those special Christmas memories. As well as new ranges on the horizon, NOMA has good stocks of Christmas and Garden Lighting product available for immediate delivery.
C O N TAC T LEISUREGROW 01462 744 500 sales@leisuregrow.com
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If you are unable to travel, you can access our showrooms from the comfort of your desk through a complete virtual showroom tour which is available online across NOMA, Petface, LG Outdoor, and Grillstream brands. Here at the new-look NOMA Christmas and Petface showrooms we look forward to making customer appointments, whether in person or virtually in the coming weeks.
GIMA NEW PRODUCT DIGEST
2021
MARRIAGES SPECIALIST FOOD
GIMA NEW PRODUCT DIGEST
2021
27
MR FOTHERGILL’S & JOHNSONS SEEDS
NEW for 2020/2021 A Complete Makeover for Lawn Seed Mr Fothergill’s range of highquality grass seed benefits from new formulations and new packaging for this season. The packaging aims to clearly show consumers which one is best for their needs. Available in 250g, 500g, 1.5kg or 1.25kg cartons and 10kg and 20kg bulk bags, the new formulations include an extra tough TOUGH LAWN, now resistant to dog patch yellowing as well as heavy wear and the all new premium blend, QUICK LAWN, which
RHS
geminates in just a few days but is slow growing for reduced mowing. The full line up of lawn grass seed blends also includes ALL ROUND LAWN, SH HOW LAWN, SHADY LAWN and a with and without rye 250g patch paccks. Suggested selling prices for the carton ns range from £3.25 for the with rye pattch pack up to £20.25 for the 1.5kg Qu uick Lawn. Bulk display options are available for the 500g cartons of both ALLL ROUND LAWN and TOUGH LAWN.
Oh sow simple…
FLOWER SEED MIXES
HOT SPOT FOR WILDFLOWERS AND WILDLIFE
Mr Fothergill’s RHS Award of Garden Me erit flower and vegetables ranges have been hugely popu ular since their launch 3 years ago and this year sees the expansion of the RHS seed offering with new flower seed mixes aimed at novice gardeners. These mixes are easy to sow and grow. There are 6 mixes to choose from, each packaged in cartons containing enough seed to cover 20 square metres. The seed is diluted with buckwheat husks to make sowing easier. Mixes include Flowers for Wildlife Cool Mix, Flowers for Wildlife Bright Mix, Cottage Garden, Flowers for Bees, Flowers for Insects and Flowers for Birds. They all have a RRP of £5.99.
British native wildflowers have been a real focus of interest for gardeners in recent years and Mr Fothergill’s have responded with an even greater choice of seeds of these popular varieties for the 2021 season’s range. The previous offering of 14 varieties in its main ranges has been extended to 25 along with the introduction of a wildflower and wildlife attracting hot spot stand. The new hot spot displays all 25 wildflowers along with a selection of 27 cultivated flower varieties that are particularly good for wildlife, providing a good source of pollen and nectar for many insects and seeds for birds. RRP’s from £1.85 to £3.60.
For more details visit www.mr-fothergills-trade.com or contact your local sales representative. 28
GIMA NEW PRODUCT DIGEST
2021
MR FOTHERGILL’S & JOHNSONS SEEDS
NEW for 2020/2021 CATERPILLAR FUN
for Little Gardeners
It’’s easy for children to start plants off in their very own fun ca aterpillar greenhouse. With a RRP of £11.00, this new addition to the popular Little Gardeners range from Johnsons includes everything needed for children to learn how to sow seeds and look after them as they grow, following simple steps.
3x 3 xS SEED EED SACHETS SACHETS BASI L
PEPPER (SWEET)
7x 7 x COMPOST COMPOST PELLETS
INSTRUCTION INSTRUCTION LEAFLET LEAFLET
7 7x x WOODEN WOODEN P PLANT LANT L LABELS ABELS
TOMATO tions, top g instruc a recipe Growin my pizz & a yum
tips
Each windowsill friendly kit comprises of a re-usable caterpillar sh haped propagator tray and lid along with basil, pepper (sweet) and tomato seeds. It also contains a handy leaflet with clear insstructions, growing tips and a pizza recipe, plus mess-free exxpandable compost pellets and wooden labels on which children can write the variety they are growing. Available in outers of just four or on the stand as part of the Little Gardeners collection.
NEW LOOK FOR JOHNSONS MICROGREENS
Johnsons has redesigned its popular Microgreens seed range for the 2021 season. With new look packets and point of sale, the collection of eight varieties and two high quality growing kits provide all year round greens, from a windowsill.
Johnsons Extends Organic Offering
The refreshed packets introduce colour bands for easy identification of each variety and the display stands include new price coded header cards. The packaging design has also been updated for the Microgreens growing kit and seed sprouter. Miccrogreens are virtually ‘instant’ vegetables that can be grown indoors. Easy and quick to grow, some varieties can be ready to pick in as little as two weeks, with the vitamin-rich leaves providing a fresh intensity to meals. The seed range includes beetroot, fenugreek and radish for leaf and have RRPs starting from £2.20. The Miccrogreens Growing Kit (RRP £4.99) is a high quality reusable growing tray which includes three packets of seeds. Once the ‘micro leaves’ are ready, Johnsons compact Micro Snips (RRP £3.99), with spring action handles, are an easy way to harvest your crops. The Microgreens Kitchen Seed Sprouter has an RRP £11.99 and is a convenient and economical way to produce continuous crops of fresh seed sprouts such as alfalfa and mung beans, as well as the baby leaves of microgreens.
Organic growing continues to be an increasingly popular trend and more recently gardeners have been looking to include growing their flowers from organic seed. In response to this, Johnsons have added 15 new organic flower seeds to the existing range of 38 organic vegetables. Produced without the use of pesticides or other chemicals, these beautiful flowers are a great introduction for gardeners interested in organic home-gardening. Many varieties will also help attract bees and other pollinators to the garden.
For more details visit www.mr-fothergills-trade.com or contact your local sales representative. GIMA NEW PRODUCT DIGEST
2021
29
ONDULINE
Onduline’s lightweight, eco-friendly corrugated roofing systems are becoming increasingly popular amongst homeowners looking for an appealing, longer lasting solution for refurbishing garden sheds, summer houses, children’s playhouses and even housing for pets. The ease of installation and its sustainability (the product is made from 50% to 60% of recycled materials) are two of the key selling points for Onduline’s roofing systems, another is the 10-year guarantee, which only adds to its appeal. One product which has seen an increase in popularity is ONDULINE EASYLINE. The flexible and easy to handle roof system is ideal for medium-sized roof applications and homeowners can also take advantage of its availability in seven bright colours that will give any outdoor building a vibrant finish. Aside from the end-user benefits, the ONDULINE EASYLINE is incredibly easy for garden centres to store due to its compact size (1 x 0,76 m²), ensuring it won’t dominate a shop floor. Garden centres can also take advantage of our ONDULINE EASYLINE branded pallet, which includes the relevant fixings and accessories in one stand. ■ For more information on Onduline’s lightweight and durable roofing solutions for a range of commercial, agricultural and garden buildings, and DIY projects, please visit www.onduline.co.uk.
C O N TAC T Onduline www.onduline.co.uk.
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GIMA NEW PRODUCT DIGEST
2021
PRIMEUR
Join the recycled rubber revolution! Primeur is leading the charge for sustainable material usage, with recycled rubber its ‘weapon’ of choice. The company’s multi-award-winning Eco Garden range – made up of selfwatering Tierra Verde planters, stepping-stones, garden borders and decking tiles – has been saving tonnes of rubber tyres from reaching landfill where they’d take upwards of 80 years to decompose. Here, the Primeur team tells us more about the latest additions to join the benchmark-setting Eco Garden range, and also reveals details of an exciting new product introduction that will switch up the deck game next season.
Pots & planters now available in new sizes & designs Whether it’s a first-time grow-yourown project, the need for flexible planting options or simply as a way to add splashes of colour throughout the garden, the popularity of container gardening shows no signs of abating.
Looking ahead to 2021 Primeur has added a selection of new planters to its Eco Garden range, all made from 100% recycled rubber, meaning they are lightweight, weatherproof and durable so will not fade, rot, stain or crack no matter what the weather throws at them – something very few ceramic or concrete planters can boast. New designs include the Octavia Planter in a 15cm size. Ideal for houseplants and smaller blooms, these planters are a great entry level product or add-on sales opportunity when positioned near houseplants, petite blooms and herb displays.
C O N TAC T
The people’s favourite: grey It’s not just new sizes and designs that are being introduced for 2021. New colourways in on-trend grey will also be boosting the Eco Garden collection during the coming season.
The latest innovation from Primeur – MultyDeck™ – extends not only the company’s recycled rubber collection, but it enables garden retailers to expand their offering to consumers with a fool proof way to create new decking areas.
Each MultyDeck™ rubber base features three footbeds for decking planks, meaning decks can be laid within a matter of minutes, with dividers and side supports helping to maintain a secure base for each plank. Lay the planks, secure from underneath and then create your decking shape in situ. Joiner boards fill the gaps between each MultyDeck™ unit for a seamless look. The joy of MultyDeck™ is the fact it enjoys so many different applications thanks to its ability to be built quickly and relocated just as rapidly. Ideal for generation rent, around the garden from new seating areas to paths, greenhouses floors and allotments, as well as residential and recreational uses, and even for caravan and motorhome owners who want to avoid a muddy doorstep. MultyDeck™ is a cheaper, more flexible option when compared to traditional decking, supported by a strong sustainable message as each MultyDeck™ base helps to channel rubber tyres away from landfill.
The bestselling Railroad Tile (25x60cm), which provides a rustic touch to paths, will now be available in a grey colourway, whilst the popular Ultra Curve EZ Border will also benefit from updates in this on trend hue. The all-new Carolina Border collection will also see the introduction of a further grey colour option. This new border style is the perfect example of understated elegance, with a curved top and sleek geometric lines, and will be supported by a retail price of just £16.99.
Primeur 01274 518800 sales@primeur.ltd.uk www.multydeck.com
GIMA NEW PRODUCT DIGEST
The bestselling Sonata range will also see the introduction of two new trough planters in response to both retailer and consumer demand. The larger design (71cm w x 50cm h) will be a commanding planter and is perfect for kickstarting grow-your-own projects and even small-scale vegetable gardens, whilst the smaller trough (61cm w x 15cm h), will provide the ideal solution for window boxes and herb gardens.
NOW FOR SOMETHING NEW – MULTYDECK™
2021
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PAT I O B L AC K S P OT C O M PA N Y
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GIMA NEW PRODUCT DIGEST
2021
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POTTING SHED PRESS - GTN
The complete news and information service for garden centre professionals Garden Trade News, GTN Xtra & GTN Bestsellers are the complete package of news advice and ideas for garden centre professionals across the UK. Every week GTN Xtra keeps the industry up to date with all the news that is happening in the world of garden centre retailing in its well-read e-mail newsletter and website format. Every month the GTN magazine, a market leader for over 40 years, brings unique insight into new trends, new products and behind the scenes stories about the people who make this industry so vibrant and successful.
C O N TAC T Garden Trade News Potting Shed Press Ltd, Dairy Drove, Thorney, Peterborough. PE6 0TX Tel: 01733 775700 E-mail: trevor@pottingshedpress.co.uk www.gardentradenews.co.uk
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Then, every week GTN analyses garden centre epos data to create the GTN Bestsellers printed newsletter featuring Top 50 Bestsellers charts for products and plants sold in garden centres. To receive the GTN Xtra e-mail newsletter go to www.gardentradenews.co.uk and follow the subscribe link. GTN Xtra is a free e-mail newsletter service for our industry. To see if you qualify for a copy of GTN Magazine send your details to karen@pottingshedpress.co.uk. GTN is sent by post to qualifying members of the garden retail industry in the UK only. A subscription to the GTN Bestsellers weekly Newsletter service, the fastest way to spot new trends and changes in customer buying habits, costs just ÂŁ145.00 per year. â&#x2013; For more details and to buy your subscription e-mail trevor@pottingshedpress.co.uk
GIMA NEW PRODUCT DIGEST
2021
G hart GTN Bestsellers Garden Products Chart 27.09.2020 GARDEN PRODUCTS CHART, WEEK ENDING SUNDAY 27TH SEPTEMBER 2020 020 COPYRIGHT © GARDEN TRADE NEWS 2020
YEAR-TO-DATE VS 2018
-16.4% -1
-7.1%
-2.2%
Ne record high New for garen products fo
Volume Sales Change
The GTN Bestsellers Top 50 Ga Garden Products volume sales index just topped the previous ind high for September and mark a hig cle clear reversal of the downward tre trend seen since 2014 through to 2018. September 2020 Ga Garden Products volume sales clo closed at 14% up on 2019 levels. Notable sales increases in the last week of September were las see seen for more pot sales, tools and orchid care products.
Increase Increase
! NEW ENTRIES 8 !RE-ENTRIES 15 ! CLIMBERS 16
Increase
!
FALLERS 9
Increase
NON-MOVERS 2
Highest Climber Increase
GTN Bestsellers Top 50 sales volum volumes compared to the same week last year: week 39 Garde Garden Products Top 50 – up 2% Grow Growing Media Top 50 – up 109% Wild Bird Care Top 50 – up 16% Veg-2-Gro Top 50 – up 63% Veg-
Increase
GTN G TN Bestsellers All Sales v olum compared to the same volumes week last year: week 39 P All Plants – up 57% All It Items – up 35%
Highest Re-entry +100% Increase Increase Increase +100% Increase Increase +100% Increase
Increase
+8.0%
Autumn Grow Your Own sales rise to new heights
Normally, as we start paying attention to Christmas sales, we wouldn’t be reporting on Veg-2-Gro sales anymore but this year they are not fading away – they even increased week on week at the end of the month. It seems that ‘new’ gardeners are knowing their onions and getting them planted for next year. For the month, GTN Bestsellers Epos data shows that sales reached a new month high, up 42% on last year. Onion sets, shallots and garlic bulbs lead the way at the end of the month with sales of the GTN Bestsellers Top 10 (all onions garlic and shallots) up by 54% on the same week last year. Highlights of the week were: !Taylors Garlic Thermidrome moved up three places to be the No 1 Bestselling Veg-2-Gro line, closely followed by Taylors French Garlic Topadrome. !Kapiteyn Garlic Cristo was the highest re-entry at No 13. !Thompson & Morgan Broad Bean Aquadulce Claudia climbed 33 places to No 14 to be the highest placed seed pack in the GTN Chart.
!
! ! 4
New
7 Re-entry
42 Re-entry Re-entry
30 Re-entry Re-entry New
33 13 New Re-entry
40 Re-entry Re-entry
48 36 New Re-entry
18 35 Re-entry New New
+50% 0% Increase
Increase +100% 0% Incr Increase rease Increase Increase Increase +50% 0% Increasee Increase
Increase
Increase +100% 0% In Increase ncreasse
Increase +100% 0% Increa Increase ase
Increase +100% 0% Increasee Increase
TOP 10 GARDEN PRODUCTS THIS TIME LAST YEAR CREATIVE PRODUCTS Bottle Light - 5060247072319 WOODLODGE Pot Saucer Plain 4 inch - 5021346365115 WOODLODGE Standard Spang Pot 2.5 inch - 5021346364897 FITO Drip Feeder For Orchids 32ml - 8006320027705 APTA Verona Half Pot 26cm - 5022413558263 WESTLAND Lawn & Turf Dressing 25L - 5023377844881 WOODLODGE Small Pot Feet - 5021346110852 EVERGREEN GARDEN CARE Levington Tomorite 1L + 30% Free - 5010272182620 WOODLODGE Garden Owlet - 5021346401547 WOODLODGE Pot Feet Large - 5021346111026
Last year 1 2 3 4 5 6 7 8 9 10
GTN Bestsellers Wild Bird Care Chart 27.09.2020
TOP 10 GROWING MIEDIA PRODUCTS THIS TIME LAST YEAR EVERGREEN GARDEN CARE Levington Multipurpose + John Innes 56L - 5010272077292 WESTLAND Top Soil (Value Bag) 35L - 5023377853999 EVERGREEN GARDEN CARE Miracle-Gro Organic Choice Premium Garden Soil 25L - 5010272082692 WESTLAND Jack’s Magic All Purpose Compost 60L - 5023377855405 WESTLAND Multipurpose + John Innes 20L + 5L Extra - 5023377000768 TAYLORS Bulb Fibre 10L - 5015882990832 EVERGREEN GARDEN CARE Levington Multipurpose Compost with John Innes 55L - 5010272083491 WESTLAND Multi Purpose with John Innes 60L - 5023377006029 WESTLAND Bulb Planting Compost 20L - 5023377843877 EVERGREEN GARDEN CARE Miracle-Gro Moisture Control 40L - 5010272182538
WILD BIRD CARE CHART, WEEK ENDING SUNDAY 27TH SEPTEMBER 2020 WI 20 COPYRIGHT © GARDEN TRADE NEWS 2020
02/10/2020 11:11
Volume Sales Change +50% Increase Increase +50% Increase
+50% Increase Increase Increase +50% Increase Increase Highest Re-entry Highest Climber +100% Increase +100% Increase +100% Increase +50% Increase Increase +100% Increase Increase +100% Increase Increase +100% Increase +50% Increase +100% Increase Increase Increase Increase +100% Increase +100% Increase Increase Increase +100% Increase +50% Increase +100% Increase +100% Increase +100% Increase +100% Increase +100% Increase +100% Increase
Increase +100% Increase +100% Increase
PRODUCTS THIS TIME LAST YEAR GRO PRODUCTS 2-GRO VEG-2 TOP 10 VEG-2-GRO TAYLORS Onion Sets Electric - 5015882108299
TAYLORS Shallots Jermor - 5015882108312 - 5015882108220 TAYLORS Onion Sets Senshhyu Yellow TAYLORS Onion Sets Radar - 5015882108107 KAPITEYN Garlic Fokhagyma - 8711805117894 ght - 5015882108817 Wight p Wig Early PPurple TAYLORS Garlic Early 5015882214150 TAYLORS Garlic Thermidrome TAYLORS French Garlic Dario - 5015882014637 - 5015882014620 TAYLORS Onion Sets Autumn Champion of 3 - 5015882214273 TAYLORS Elephant Garlic, pack
This week
Last week
SUPPLIER – Product description – BARCODE SUP
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 3 4 5 6 7 8 9 0
1 3 5 6 2 9 19 14 22 4 23 10 11 13 28
WES WESTLAND Peckish Natural Balance Energy Balls 50 Tub - 5060235442384 HENRY BELL Fat Balls 50 Tub - 5026132031229 HEN GARDMAN Seed Mix 12.7kg - 5024160782168 GAR GARDMAN Seed Mix 2kg - 5024160782106 GAR WESTLAND Peckish Complete 2kg + 50% Free - 5060235444869 WES TOM CHAMBERS Classic Seed Blend 3.75kg - 5022506004066 GARDMAN Peanuts 2kg + 25% Extra - 5024160868718 GAR GARDMAN Sunflower Hearts 2kg + 25% Extra - 5024160868695 GAR GARDMAN Décor Squirrel Proof Seed Feeder - 5024160916150 GAR ERNEST CHARLES Apex Multi Nest Box - 5024160883933 ERN TOM CHAMBERS Nice Nuts 2.5kg - 25% extra free - 5022506007104 GARDMAN Fat Snax, tub of 50 - 5024160659958 GAR GARDMAN Suet Feast Value Pack, pack of 10 - 5024160617095 GAR TOM CHAMBERS Sunflower Hearts 2.5kg - 5022506023951 GARDMAN Seed Mix 1kg - 5024160782083 GAR RHS Suet Balls 60 Tub - 9120004639127 GARDMAN Heart Nest Box - 5024160917324 GAR GARDMAN No Mess Mix 12.75kg - 5024160832160 GAR GARDMAN Peanuts 1kg - 5024160781505 GAR TOM CHAMBERS Mealworm Munch 400g + 25% Free - 5022506023067 SMART GARDEN Chapelwood Original Squirrel Proof Seed Feeder - 5050642026505 SMA GARDMAN Sunflower Hearts 1kg - 5024160846259 GAR MARRIAGES Basics Energy Balls 50 Tub - 5011259991556 MAR GARDMAN Mealworm Pouch 200g - 5024160832771 GAR GARDMAN Hedgehog Bites 650g - 5024160917201 GAR WESTLAND Peckish Complete 12.75kg - 5060235441820 WES WESTLAND Peckish Winter Warmer 1.7kg - 5060235444326 WES GARDMAN Squirrel Proof Peanut Feeder - 5024160916211 GAR GARDMAN No Nets Fat Snax, pack of 12 - 5024160822154 GAR WES WESTLAND Peckish Complete Easy Feeder 400g - 5060235444265 TOM CHAMBERS No More Mess Mix 2.5kg - 5022506017028 WESTLAND Peckish Natural Balance 12.75kg - 5060235440137 WES BRAMBLES Meaty Hedgehog Food 4 - 5060538620021 BRA GARDMAN Seed Mix 4kg - 5024160782120 GAR WESTLAND Peckish Winter Warmer 12.75kg - 5060235442254 WES GARDMAN Seed & Insect Suet Feast - 5024160009104 GAR GARDMAN No Grow Seed Mix 12.75kg - 5024160844903 GAR GARDMAN Nyger Seed 0.9kg - 5024160846310 GAR SMART GARDEN Chapelwood Original Squirrel Proof Peanut Feeder - 5050642026567 SMA GARDMAN Large Seed & Insect Suet Treats - 5024160642981 GAR TOM CHAMBERS Fat Balls 10 Multi Seed & Nut 100% Extra Free - 5022506029472 GAR GARDMAN Seed & Insect Suet Roll - 5024160794567 HENRY BELL Superior Seed Mix 12.55kg - 5026132030895 HEN GARDMAN No Mess Seed Mix 2kg - 5024160845702 GAR GARDMAN Co-Co Fat Feeder - 5024160040794 GAR GARDMAN Half Coconut Mealworm/Insect - 5024160862952 GAR TOM M CHAMBERS Fat Balls No Nets - 6 Pack - 5022506016960 SMART SMA ART GARDEN Twist Top Seed Feeder 20cm - 5050642025645 FALLEN FAL LLEN FRUITS Peanut Butter for Wild Birds - 8714982084959 GARDMAN GAR RDMAN Berry Suet Feast - 5024160009098
New
7 37 8 24 21 17 Re-entry
32 12 36 16 Re-entry
18 Re-entry Re-entry
20 New
43 R e-entry Re-entry R e-entry Re-entry R e-entry Re-entry
47 Re Re-entry Re e-entry Re-entry Re e-entry Re-entry Re e-entry Re-entry
40 30 ReRe-entry -entry ReRe-entry -entry Re-entry Re-entry
15 Re-e Re-entry entry R Re-entry e-eentry
Last La astt ye year ear 1 2 3 4 5 6 7 8 9 10
TOP 10 WILD BIRD CARE PRODUCTS THIS TIME LAST YEAR GARDMAN Fat Snax, tub of 50 - 5024160659958 WESTLAND Peckish Complete Energy Balls, 6+6 free - 5060235442421 GARDMAN Seed Mix 2kg - 5024160782106 GARDMAN Seed Mix 12.7kg - 5024160782168 TOM CHAMBERS Luxury Fat Balls - 6 Pack No Nets - 5022506024262 GARDMAN No Mess Seed 2kg + 25% Free - 5024160850263 TOM CHAMBERS Sunflower Hearts 2.5kg - 5022506023951 TOM CHAMBERS Classic Seed Blend 3.75kg 3 75kg - 502250600406 50225060040666 TOM CHAMBERS Nice Nuts 2.5kg - 25% extra free - 5022506007104 GARDMAN Seed Mix 4kg - 5024160782120
Volume Sales Change Increase Increase Increase Increase +100% Increase +50% Increase +100% Increase
GTN Bestsellers - Oct 2 2020.indd
WILD BIRD CARE RE CHART WEEK-ON-WEEK
TE YEAR-TO-DATE VS 2019
YEAR-TO-DATE VS 2018
+12.1%
% -17.3%
-11.3%
Increase Increase Increase Highest Re-entry +50% Increase +50% Increase +100% Increase +50% Increase +100% Increase +100% Increase Increase +50% Increase +100% Increase +100% Increase Increase +50% Increase +50% Increase Increase +100% Increase
3
PRODUCT CHART, WEEK
Wild Bird and Wildlife fe Care igns of products showed signs growth during September, tember, up 4% on 2019. sellers chart In the GTN Bestsellers for the last week off September there’s an indication on that cts, as well Wildlife Care products, are products, as new Wild Bird Care with different packaging aging and marketing, may be the key to wth in the unlocking new growth sector. Highlights of thee week were: 0 Tub are !RHS Suet Balls 60 try at No 16. the highest new entry !Marriages Basicss Energy Balls 50 Tub are thee highest re-entry at No 23. !Brambles Meaty Hedgehog Food 4 is a new entry ry at No 33.
+50% Increase Increase +100% Increase +100% Increase +100% Increase
! NEW ENTR ENTRIES RIES 2 !RE-ENTRIES !RE-ENTRIE ES 16 6 ! CLIMBERSS 15 FALLERS 115
5
! NEW ENTRIES 14 !RE-ENT ! RE-ENTRI ! RIES ES 11 CLIMBER CLIMBE LIMBEER RSS 11 1 FALLERS FALLER LLERS LERS 11 NON-MOV NON-MO NO NON N ON VERS O ERSS 3
02/10/2020 11:08
6
2O October, ctober, cctob cto ct tto o 2020 20 020
GTN Bestsellers - Oct 2 2020.indd
2021
ENDING SUNDAY 27TH
COPYRIGHT © GARDEN
This week
3
TRADE NEWS 2020
SEPTEMBER 2020
Last
SUPPLIER – Product description week – BARCODE 1 1 HISTORY & HERALDRY Personalised Gingerbread Hanging Decoration - 886767243818 2 Re-entry LINDT Teddy Bear 10g - 96022078 3 6 HISTORY & HERALDRY Personlaised Christmas Elf - 886767320519 4 2 HISTORY & HERALDRY Personalised +63.5% +71.1% Christmas Storybook - 9781780707419 +38.5% 5 5 SUKI Personalised Unicorn/Dinos aur Hanging Decoration - 5053154259324 6 3 SUKI Personalised Reindeer Hanging Decoration - 5053154249981 7 7 SUKI Angel/Snowman Personalised Hanging Decoration - 5053154290020 8 10 FOUNTASIA Christmas Lantern - 675238791770 9 New SAGE DÉCOR Silver Poinsettia & Berry Pick - 5036059331128 10 11 LOTUS Imports Small Sparkle Berry Stem - 5032859259938 11 30 LINDT Santa’s Little Helpers Christmas Chocolates - 4000539701221 12 New FESTIVE PRODUCTIONS Lilac Snowflake Hanging Decoration - 5020244988488 13 9 KAEMINGK Foam Moon Tree Decoration Purple/White 11cm - 8720093828986 14 New FESTIVE PRODUCTIONS Tinsel Wreath - 5020244724802 15 Re-entry LINDT Children’s Advent Calender - 5012454067282 16 4 LOTUS IMPORTS 3 Green 18cm Butterflies - 5032859200336 17 22 PLAYWRITE Rudolph’s Cube 7cm 5016064100605 Wow! What a start to our 18 Re-entry KAEMINGK Winter White Rose On Clip with Glitter monitoring of garden centre 14cm - 8718533800494 19 New KAEMINGK Christmas Blackboard Christmas sales. The first GTN Mug - 8719152547098 20 26 KAEMINGK Poinsettia Flower Bestsellers Christmas chart Royal Blue - 8720093529425 21 New HISTORY & HERALDRY Christmas of the season shows sales Eve Box - 886767290119 22 8 volumes up by 71% on last LOTUS IMPORTS Large Festive Pick - 5032859245184 year. And not all of the centres 23 15 EURO WRAP Window Stickers 7 inch - 5033601523932 we get data from have started 24 Re-entry KAEMINGK Owl Glass Bauble 6cm - 8719152702930 selling Christmas yet! 25 Re-entry PREMIER 25cm Advent Candles White/Ivory/Red - 5053844010037 Chocolates and personalised 26 New FLORALSILK Red Crazy Curls Clip decorations dominate at the - 5013878014562 27 40 LOTUS IMPORTS Small Festive top of the chart again but Fruit Pick - 5032859245191 28 48 EURO WRAP Santa Money there are noticeable increases Wallets, pack of 4 - 5033601567424 29 for tree decorations in the 49 PREMIER Santa Window Stickers 15cm - 5053844014615 early chart and sales of 30 21 KAEMINGK Silver Iron Star Hanging Decoration - 8720093391763 money wallets. Quite possibly 31 Re-entry PREMIER Wine Glass Hanging Decoration Clear/Gold - 5053844191545 grandparents are buying 32 16 EURO WRAP Contemporary Money Wallets, pack of 4 - 5033601532088 early to send Christmas off to 33 New KINNERTON Counter Advent Calendar family in case they can’t get - 5010775193741 34 New FLORALSILK Turquoise Rose Clip to see them due to Covid-19 - 5021327076443 35 Re-entry ALBERT PREMIER White restrictions. Chocolate Coin Net - 5413368000769 36 Highlights of the week were: 39 FLORALSILk Champagne Crazy Curls Clip - 5013878014043 !History & Heraldry 37 New HISTORY & HERALDRY Christmas Eve Box Nameplate p - 886767282916 Personalised 67282916 sonalised Christmas Elf is 38 46 FESTIVE PRODUCTIONS Santas Helper Apron - 5020244799329 the early pacesetter as the new 39 Re-entry KAEMINGK Flower On Clip with Glitter Silver - 8719152196746 line that may get to No 1 at No 40 New KAEMINGK Tree Decoration Leaf 3 in this week’s chart. with Glitter Champagne - 8720093384260 41 New SAGE DÉCOR Gold Glit Lady Fern !Sage Décor’s Silver 54cm - 5036059140928 42 32 LINDT Chocolate Santa 40g Poinsettia & Berry Pick is the - 4000539770500 highest new entry at No 9. 43 New GISELA GRAHAM Diamante Christmas Brooch - 5030026205474 !Euro Wrap Santa Money 44 12 JENO Gold Apple/Berry Pick - 5056055375544 Wallets, pack of 4, climbed 20 45 New KAEMINGK Glass Pinecone Bundle Red/Gold - 8719152705788 places up the GTN Christmas 46 Re-entry PREMIER Santas Secret Singing Straws 26cm - 5050882069577 chart to No 28. 47 14 FLORALSILK Silver Crazy Curls Clip - 5013878014579 48 Re-entry KAEMINGK Rose On Clip with Glitter Velvet - 8719152229352 49 Re-entry LINDT Mini Snowman 5 Pack 50gg - 40005397405 4000539740503 0539740503 03 50 New KAEMINGK Pig Bauble Pink/White - 8719152778553 YEAR-TO-DATE VS 2019
YEAR-TO-DATE VS 2018
Christmas gets off to a flying start – up by 71%
NON-MOVERS NON-MOVE ERS 2
FALLERS 22 NON-MOV N MOVERS ERS 4
2 October, 2020
CHRISTMAS PRODUCT CHART
WEEK-ON-WEEK
+100% Increase Increase Increase Increase +100% Increase Highest New Entry Highest Climber
! NEW ENTRIES 5 !RE-ENTRIES 3 ! CLIMBERS 16
GTN Bestsellers Christm as Product Chart 27.09.2020 CHRISTMAS
Signs of growth owth for Wild Bird & Wildlife cts Care products
2 October, 2020
ctober, 2020 October, 2O
GIM MA NEW PRODUCT DIGEST
SUNDA
Fervour to grow sees record compost sales
Increase
!
!
FALLLERS 9 FALLERS ERS 0 N-MOVERS NON-MOV NON
Last year 1 2 3 4 5 6 7 8 9 10
Re-entry
Highest hest Climber
Highest est New Entry Highest est Re-entry
!
NTRIES 0 EN ! NEW ENTRIES ENTRIES 23 RE-EN !RE-ENT ! ! MBERSS 18 CLIMBER CLIM
– BARCODE Last SUPPLIER – Product description week 5015882214150 TAYLORS Garlic Thermidrome 4 1 - 5015882019359 TAYLORS French Garlic Topadrome 6 2 TAYLORS Shallots Jermor - 5015882108312 8 3 Electric - 5015882108299 Sets Onion TAYLORS 3 4 TAYLORS Garlic Germidour - 5015882214143 2 5 - 5015882014620 TAYLORS Onion Sets Autumn Champion 1 6 pack of 3 - 5015882214273 10 TAYLORS Elephant Garlic, 7 TAYLORS Shallot Griselle - 5015882051052 9 8 TAYLORS Onion Sets Radar - 5015882108107 7 9 Yellow - 5015882108220 TAYLORS Onion Sets Senshhyu 5 10 Bulb Pack - 5015882108947 TAYLORS Red Winter Onions 50 15 11 Overwinter Y - 8711805030445 KAPITEYN Onion Sets Senshyu 13 12 - 8711805062781 13 Re-entry KAPITEYN Garlic Cristo Bean Aquadulce Claudia - 76567001385 47 THOMPSON & MORGAN Broad 14 Purple Wight - 5015882108817 15 Re-entry TAYLORS Garlic Early Defender F1 Hybrid - 76567004324 38 THOMPSON & MORGAN Courgette 16 Edible Herb Mix 12cm - 8717496116147 17 Re-entry W&L GROENSERVICE 8711805062798 36 KAPITEYN Garlic Marco 18 Boltardy - 76567002887 20 THOMPSON & MORGAN Beetroot 19 Wight - 5015882108879 20 Re-entry TAYLORS Garlic Carcassonne - 8711805062804 28 KAPITEYN Garlic Germidor 21 Metal Planter - 5015882011469 22 Re-entry TAYLORS Bulbs Chilli Claudia - 5011567193819 44 SUTTONS Broad Bean Aquadulce 23 Dwarf Bean Boston - 76567005833 24 Re-entry THOMPSON & MORGAN ‘Orange Wonder’ 1 - 5019945989429 FARPLANTS Pepper Chilli Capsicum 14 25 Lettuce All The Year Round - 76567004454 26 Re-entry THOMPSON & MORGAN Wight - 5015882108664 27 Re-entry TAYLORS Garlic Lautrec Mint 1L - 5019945949225 28 Re-entry FARPLANTS Garden Swiss Chard Bright Lights - 76567000456 MORGAN & THOMPSON 37 29 Cress Extra Curled - 76567006236 30 Re-entry THOMPSON & MORGAN Onion White Lisbon - 76567005284 29 THOMPSON & MORGAN Spring 31 - 76567001835 Runner Bean Scarlet Emperor 32 Re-entry THOMPSON & MORGAN Bean Scarlet Emperor - 5011775003061 33 Re-entry MR FOTHERGILLS Runner - 5015882214006 Marco Garlic TAYLORS 42 34 Fly Away F1 - 76567009664 39 THOMPSON & MORGAN Carrot 35 Broad Bean Express - 76567001415 36 Re-entry THOMPSON & MORGAN Radish French Breakfast 3 - 76567005420 37 Re-entry THOMPSON & MORGAN Moneymaker - 5011775002576 38 Re-entry MR FOTHERGILLS Tomato 9cm - 5019945917453 24 FARPLANTS Mint Applemint 39 Lemon Variegated 1L - 5019945949409 40 Re-entry FARPLANTS Thyme 1L - 5019945949324 41 Re-entry FARPLANTS Sage Common Onion Performer - 76567002894 49 THOMPSON & MORGAN Spring 42 White Lisbon - 5011775002538 Onion Spring 43 Re-entry MR FOTHERGILLS Meteor - 5011775003108 44 Re-entry MR FOTHERGILLS Pea Corsican 1L - 5019945969964 45 Re-entry FARPLANTS Rosemary eetroot Rainbow Beet - 5055550446995 Beetroot 48 THOMPSON & MORGAN B 46 Plant - 5060033670606 18 QUANTIL Spring Cabbage 47 Tomato Moneymaker - 76567002825 48 Re-entry THOMPSON & MORGAN Bean Safari - 5011567196551 49 Re-entry SUTTONS Dwarf French Red Champagne - 5015882214297 50 Re-entry TAYLORS Rhubarb
This week
49 Re-entry
MEDIA CHART, WEEK ENDING
Y 27TH SEPTEMBER 2020 COPYRIGHT © GARDEN TRADE NEWS 2020 Last SUPPLIER – Product description week – BARCODE Volume Sales Change 1 1 EVERGREEN GARDEN CARE Levington Multi Purpose with John Innes GROWING MEDIA CHART 40L - 5010272186819 2 2 EVERGREEN GARDEN CARE Levington Essential Top Soil 35L - 5010272187205 WEEK-ON-WEEK YEAR-TO-DATE YEAR-TO-DATE 3 8 WESTLAND Multipurpose Compost VS 2019 VS 2018 with John Innes 50L - 5023377855566 4 6 WESTLAND New Horizon All Plant +50% Increase Compost 60L - 5023377007439 5 4 WESTLAND Gro-Sure Farmyard Increase Manure 50L - 5023377859885 6 3 EVERGREEN GARDEN CARE Miracle-Gro -11.8% All Purpose Compost 40L - 5010272186161 -1.3% +5.5% 7 9 WESTLAND John Innes No 3 30L - 5023377007552 8 12 WESTLAND Bulb Planting Compost Increase 20L - 5023377843877 9 7 WESTLAND Top Soil (Value Bag) Increase 35L - 5023377853999 10 13 BLOOMIN AMAZING Soil Enricher 70L - 705632527993 11 5 EVERGREEN GARDEN CARE Levington Increase Essentials Multi Purpose Compost 50L - 5010272187144 12 11 WESTLAND Ericaceous Planting & Repotting Compost 60L - 5023377009570 13 New EVERGREEN HORTICULTURE Top Soil 25L - 5023421409660 14 10 WESTLAND Jack’s Magic All Highest New Entry Purpose Compost 60L - 5023377855405 15 18 WESTLAND Gro-Sure All Purpose Compost & 4 Month Feed 50L 5023377861987 16 21 WESTLAND Jack’s Magic All Purpose Compost 50L - 5023377010170 17 26 TAYLORS Bulb Fibre 10L Increase 5015882990832 18 New EVERGREEN HORTICULTURE Multi-Purpose Increase Compost with John Innes 60L - 5023421409646 19 The fervour to grow more in 20 WESTLAND Decorative Mini +50% Increase Bark 70L - 5023377859205 pots, in gardens, in allotments 20 16 EVERGREEN GARDEN CARE Miracle-Gro Peat Free All Purpose 40L - 5010272186246 and indoors, and the significant 21 17 WESTLAND John Innes No 3 Compost 35L - 5023377007538 change in attitude and activity 22 New EVERGREEN HORTICULTURE Potting Compost 75L - 5023421409561 is no better illustrated than 23 25 EVERGREEN GARDEN CARE Evergreen +100% Increase with our sales of growing media Lawn Soil - 5010272072549 24 23 GROWTH TECHNOLOGY Houseplant for September over the past Focus Repotting Mix Peat Free 8L - 5025644915645 25 24 MELCOURT All-Purpose Peat-Free seven years. Compost 50L - 5060157810063 26 For six years, September 22 WESTLAND Ericaceous Plant Compost 25L - 5023377009587 sales were basically static, but 27 34 DECOPAK Potting Grit - 5060096123965 this year sales jumped by 72% 28 19 GROWTH TECHNOLOGY Orchid Increase Focus Repotting Mix Peat Free to reach a level that exceeds 3L - 5025644911050 29 41 WESTLAND Tree & Shrub Planting the amount of growing media Mix 60L - 5023377009563 30 15 WESTLAND Landscape Bark 100L Highest Climber normally expected to be sold - 5023377851230 31 27 WESTLAND Gro-Sure Easy in June. Container Compost 50L - 5023377001895 32 28 EVERGREEN GARDEN CARE Miracle-Gro The last week of September All Purpose Compost 56L - 5010272077056 sees a new entrant in four lines 33 New EVERGREEN HORTICULTURE Farmyard Manure 40L - 5023421409578 from Evergreen Horticulture. 34 36 GROWTH TECHNOLOGY Cactus +100% Increase & Succulent Focus Repotting Mix Composts with John Innes Peat Free 2L - 5025644913672 35 44 EVERGREEN GARDEN CARE Miracle-Gro Increase Premium Bulb Fibre Compost 20L content saw the biggest week - 5010272186598 36 Re-entry WESTLAND Multipurpose +50% Increase + John Innes 20L + 5L Extra on week increases. 5023377000768 37 32 GROWTH TECHNOLOGY Houseplant Highest Re-entry Highlights of the week were: Focus Repotting Mix Peat Free 2L - 5025644913665 38 48 WESTLAND Ericaceous Planting !Evergreen Horticulture Top Potting Mix 10L - 5023377009594 39 Soil 25 litres was the highest 31 WESTLAND Decorative Mini Bark Increase 50L - 5023377857065 placed new entry at No 13. 40 40 EVERGREEN GARDEN CARE Levington Multi Purpose Compost with John !Westland Multipurpose Innes 20L - 5010272186796 41 37 GROWTH TECHNOLOGY Cactus & Succulent Focus Repotting Mix Compost with John Innes 50 8L 5025644915638 42 42 WESTLAND The Gardener’s Soil Conditioner 50L - 5023377002137 litres moved up 5 places to 43 New EVERGREEN HORTICULTURE Multi No 3. Purpose Compost 10L - 5023421409639 44 33 WESTLAND Cacti & Succulent +100% Increase !Westland Multipurpose with Potting Mix - 5023377006210 45 Re-entry STRULCH Organic John Innes 20 litres plus 5 litres Straw Mulch 100L - 506008266000 9 46 extra was the highest chart re30 WESTLAND Multi Purpose +100% Increase with John Innes 10L - 5023377845628 entry at No 36. 47 38 WESTLAND Houseplant Potting Mix with Seramis 8L - 5023377006197 48 50 WESTLAND Arthur Bowers Ericaceous Compost 50L - 5000363322820 49 Re-entry WESTLAND New Horizon Increase All Plant Compost Pouch 10L 5023377010408 50 14 +50% Increase EVERGREEN GARDEN CARE Levington Organic Blend Farm Manure 50L - 5010272187106 This week
Increase +50% 0% Increase Increase
!
+19.4% -23.0%
YEAR-TO-DATE VS 2018
23 New
Increase Increase
! !
WEEK-ON-WEEK
1
2 October, 2020
WEEK ENDING SUNDA 2020 VEG-2-GRO CHART, COPYRIGH T © GARDEN TRADE NEWS
YEAR-TO-DATE VS 2019
SMART GARDEN Plant Warming Fleece 10m x 1.5m - 5050642030496
Re-entry
GTN Bestsellers Growin g Media Chart 27.09.2020 GROWING
Volumee Sales Change
!
on week DOWN 14.4%. Year to date
VEG-2-GRO CHART
Re-entry
New
Last year 1 2 3 4 5 6 7 8 9 10
2
-2-Gro Chart GTN Bestsellers Veg 27.09.2020 Y 27TH SEPTEMBER 2020
Re-entry
WOODLODGE Pot Feet Large - 5021346111026 EVERGREEN GARDEN CARE Evergreen Complete 360 sq m + 10% Extra Free - 5010272183320 EVERGREEN GARDEN CARE Evergreen Autumn Complete 100 sq m Refill - 5010272183313 WILKINSON SWORD Bypass Pruner - 5050581003117 WESTLAND Lawn & Turf Dressing 25L - 5023377844881 EVERGREEN GARDEN CARE Levington Tomorite 1L + 30% Free - 5010272182620 GROWTH TECHNOLOGY Orchid Focus Drip Feeders 38ml - 5025644916376 CREATIVE PRODUCTS Bottle Light - 5060247072319 CREATIVE PRODUCTS Dead Head Snips - 5060247072760 SBM Baby Bio Original 175ml - 50371280 SMART GARDEN Briers Flowerfield Comfi Kneeler Large - 5050642048804 GROWTH TECHNOLOGY Orchid Myst 100ml - 5025644918639 KENT & STOWE Stainless Steel Bulb Planter - 5060396797538 WOODLODGE Spang Pot 5.5 inch - 5021346405927 EVERGREEN GARDEN CARE Miracle Gro All Purpose Plant Feed - 5010272185447 WOODLODGE Wisteria Bee Pot 23cm - 5021346427127 GROWTH TECHNOLOGY Orchid Myst 300ml - 5025644911814 EVERGREEN Miracle-Gro Rose & Shrub Continuous Release Plant Food 1kg - 5010272076516 KENT & STOWE Stainless Steel Long Handled Bulb Planter - 5060396797033 VITAX Hormone Rooting Powder 50g - 50928446 KENT & STOWe Wooden Hand Bulb Planter - 5060396792526 BOTANICO Trigger Sprayer 600ml - 5016227010550 GARDMAN FrostGard 1m x 1.5m White - 5024160000675 EVERGREEN GARDEN CARE Roseclear Ultra, Ready To Use 1L - 5010272088212 EVERGREEN GARDEN CARE Roundup Total Ready To Use 1.2L - 5017676018012 GROWTH TECHNOLOGY Orchid Pot Clear 12cm - 5025644911616 EVERGREEN GARDEN CARE Weedol Lawn Weedkiller Ready To Use 800ml - 5010272181814 DLF Johnsons Anytime Lawn Seed 250g - 5055040402029 EVERGREEN GARDEN CARE Weedol Gun Pathclear 1L - 5010272013153 SMART GARDEN Anti-Freeze Tap Cover - 5050642046152 EVERGREEN GARDEN CARE FungusClear 2 1L Ready To Use Gun - 5010272180343 EVERGREEN GARDEN CARE Evergreen Autumn Spring Lawn 2kg - 5010272183603 WESTLAND Resolva 24H Weedkiller, Ready to Use 1L - 5023377008542 WOODLODGE 38cm Hops Terracotta Pot - 5021346416480 KENT & STOWE Stainless Steel Bulb Planter Large - 5060396798993 SMART SOLAR Cool Flame Compact Torch - 5050642035668 WESTLAND Garotta Compost Maker 3.5kg - 5000363010246 WESTLAND Bonemeal 1.5kg - 5023377845901 GARDMAN Frostgard 17gsm 8m x 1.5m roll - 5024160005229 SMART SOLAR Crystal 365 Solar Stake Light 5 lumens - 5050642049412 APTA Small Pot Feet Blue, Pack of 3 - 5022413007167 SMART GARDEN Jumbo Leaf Grabbers - 5050642046084 ELHO Riviera G-Pot Terracota 13cm - 8711904106393 WOODLODGE Spang Pot 3 inch - 5021346405910 WOODLODGE 45cm Hops Terracotta Pot - 5021346416473 EVERGREEN GARDEN CARE Roundup Fast Action Ready To Use 1L - 5017676000284 WOODLODGE Wisteria Bee Pot 29cm - 5021346427110 WOODLODGE Large Blue Glazed Pot Feet - 5021346432374 SMART SOLAR Flaming Torch with Cool Flame - 5050642025164
50
September plant sales beat last year by 50% All Plants volume sales change: Week
SUPPLIER – Product description – BARCODE
3 1 4 2 5 9 41 29 11 8 14 47 10 32 25
!
Plant genus
!
Last week
Cyclamen 1 1 Pansy 2 2 Viola 3 3 Calluna 4 4 Primula 10 5 Erysimum 6 6 Ericaceae 7 7 Hedera 11 8 INDEX be PRODUCTS to EPOS ALL 12 Aster We predicted September 9 high YEAR-TO-DATE YEAR-TO-DATE 20% up but with continued Chrysanthemum 5 WEEK-ON-WEEK VS 2018 10 VS 2019 and levels of gardening activity Bellis 9 11 bang the Christmas starting with a Dianthus 8 12 year. last on 31% up ended month Heuchera 14 13 That means September garden 18 Festuca 14 centre trading in 2020, according -14.7% -11.5% -4.3% GTN by analysed 20 Helleborus 15 to the Epos data compared to last week Volume sales movement garden centre sales all Hydrangea across 16 Bestsellers every week, matched date to 16 year and database. in June in the GTN Bestsellers EPoS garden centre volume sales Sedum 15 17 sales when normally September Lavandula 13 18 75% 109%, would be between 70% and last week of September at 26 Euonymus 19 of June. and 57% respectively. 63% Hebe 19 20 There’s no sign at the moment Where Christmas has already is activity Orchidaceae 21 started gardening 21 that core opened in centres it has 36 Cordyline dropping off. The GTN Bestsellers 22 like never before for the selling Media, we chart indexes for Growing 37 Solanum 23 end of September. This week Veg-2-Gro and All Plants were 22 Cupressus produce the first GTN Bestsellers 24 for the significantly up on last year Christmas chart and it 34 Skimmia 25 shows that sales are up 33 Tillandsia 26 71% on the same week 27 Ornamental Cabbage 27 last year. Anemone 17 28 That all bodes well for a strong end to the 29 Re-entry Peperomia expect year, but do you 30 Re-entry Gaultheria sales to be lower than Calathea Re-entry 31 last year in the run up to Re-entry Helenium 32 Christmas when events 33 Re-entry Gentiana are not taking place due 29 Pepper 34 to Covid-19 restrictions? 35 Re-entry Cineraria Let us know: trevor@ pottingshedpress.co.uk 36 Re-entry Buxus 48 Calocephalus 37 38 Delphinium 38 49 Pernettya 39 Vinca 41 40 24 Rudbeckia 41 32 Rose 42 39 Thymus 43 43 Lysimachia 44 42 Spathiphyllum 45 30 Scabiosa 46 beating last year’s totals Campanula 31 47 GTN Bestsellers record for the month, September plant sales set a new activity as used to be the case, return to more Autumn planting 48 Re-entry Clematis by a mere 50%. Does this mean a to grasp and invest in to give Perhaps it’s an opportunity we need or is this just a flash in the pan? 49 Re-entry Senecio gard gardens. their in our ‘new customers even more success 28.9%. 50 Re-entry Lamium vs 2019 DOWN 23.5%, vs 2018 DOWN
Last week
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49
! !
September 2020 ends 30% up
This week
! !
2 October 2020
This week
!
YEAR-TO-DATE VS 2019
! !
GARDEN PRODUCTS CHART WEEK-ON-WEEK WEE
Last year 1 2 3 4 5 6 7 8 9 10
TOP 10 CHRISTMAS PRODUCTS THIS TIME LAST YEAR LINDT Teddy Bear 10g - 96022078 HISTORY & HERALDRY Personalised Christmas Storybook - 9781780707419 SUKI Angel Personalised Hanging Decoration - 5053154290020 HISTORY & HERALDRY HERALDRY Angel/Snowman A / Hanging Decoration - 886767124810 HISTORY & HERALDRY Personalised Gingerbread Hanging Decoration - 886767243818 SUKI Personalised Snowman/Snow girl Ornament - 5053154297104 SUKI Personalised Reindeer Hanging Decoration - 5053154249981 CHOCOLATE AT Gold Coin Net - 5023944055337 ARMITAGES Dog Advent Calendar - 5000239103911 KAEMINGK Micro Star 15 Battery Operated LED’s - 8718533915242
Volume Sales Change Increase Highest Re-entry +100% Increase +50% Increase Increase +50% Increase +50% Increase Highest New Entry Increase +50% Increase +100% Increase Increase +100% Increase +100% Increase Increase +100% Increase +100% Increase Increase +100% Increase
+100% Increase +100% Increase +50% Increase +50% Increase Highest Climber +50% Increase Increase +100% Increase +100% Increase +100% Increase +100% Increase Increase +100% Increase Increase +100% Increase +50% Increase +100% Increase Increase +100% Increase +100% Increase +100% Increase +100% Increase +100% Increase +100% Increase
6
35
PRIMUS
Primus launches latest garden must haves at Glee Primus has revealed the latest garden must have’s with the launch of three brand new ranges that are sure to appeal to children and parent’s alike! Peppa Pig is an all time favourite and now, you can stock the full range of five hand crafted garden ornaments with an RRP of £24.99. A double award winner at this year’s Glee Gathering winning both Best of British and Best Garden Decoration categories. Dinosaurs are always all the rage and with the Primus range of four large metal dinosaurs, you can transform a space into a Prehistoric Garden in no time with an RRP of £44.99 per dinosaur. Looking for a more tranquil addition to the garden? The final range to be launched at Glee is a unique collection of wind chimes from brand, Tranquil Harmonies. A choice of three within the collection of Concerto, Adante and Chorus and with an RRP from £29.99 add a touch of calm and harmony to any green space, balcony or window. Concerto musically tuned wind chimes are produced using high quality thick aluminium tubes creating a soft, mellow resonating sound and with the merchandiser offer from Primus would give a potential retailer profit of over £780. What’s not to love! New for 2021 is the merchandiser packages from Primus and whichever new product listing you choose to stock, Primus is offering a free merchandise display unit per customer on your first order.
C O N TAC T A. Perry Ltd. (Primus) Doulton Road, Cradley Heath, West Midlands, B64 5QW Sales Tel: +44 (0)1384 414069 sales@primus.co.uk https://www.primus.co.uk/
36
GIMA NEW PRODUCT DIGEST
2021
Luxury Lighting... Without Limits
10
%
DISCOUNT
Quote: ‘NEW PRODUCT DIGEST’ to receive 10% off the Falmouth trade price for the whole of 2021! Discover your competitive edge with this timeless set of Falmouth Solar Festoon Lights, sure to leave a lasting impression with your customers. If you’re looking for that WOW factor, you’ve come to the right place. A firm favourite, these solar powered string lights deliver every time the perfect addition to your product offering.
Boost your sales with this customer favourite today! Complete the range with these solar powered bestsellers: - Truro Solar Wall Light - Atlas Solar Spotlights - ShapeLights - Mini London Solar Post Lights - Lumify Vintage Bulb Set - Elan Solar Festoon Lights Mini London Solar Post Lights
Visit our website for more information: www.solarcentre.co.uk
Key Product Features – Set of 25 glass festoon lights with replaceable bulbs – No mains powered required, pop them up anywhere in minutes! – Power saving technology and USB charger means longer lasting results – Zero running costs, better for your customers and the environment Trade price: £25.00 Pay today: £22.50 Call us on: 01727 743200
VEGEPOD
Vegepod’s signature mesh for pest protection and amazing micro-climate growth
The Vegebag features a signature mesh design and self watering reservoir, just like the Vegepod, yet is an affordable and easy to use home gardening product that protects vegetables and allows for amazing growth rates. Vegepod’s iconic wicking technology has been incorporated into the Vegebag which self waters from below, while drainage holes prevent flooding to Vegebags large soil depth. Reinforced rubber drag handles ensure easy movement of the Vegebag when in use as well as a galvanised steel frame which collapses the bag when not in use.
Drag handles for easy movement
80cm
From the creators of Vegepod comes the new and improved Vegebag, awarded the 2020 RHS Garden Product of the Year.
56cm
'"#1"(+.1* ,0"! depth for proper growing
Vegepod’s signature self watering reservoirs Drainage to /-$)$1* %00&"1#
Hard exterior base
Collapsible design for easy access and storage
The new Vegebags come in Large (56cm diameter) and are priced at £49.00 incl VAT. Available for pre order now for delivery in December 2020.
C O N TAC T Vegepod UK www.vegepod.co.uk info@vegepod.co.uk Phone: 0800 978 8656
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CHELSEA FLOWER SHOW GARDEN PRODUCT OF THE YEAR
GIMA NEW PRODUCT DIGEST
2021
V I TAV I A
GREENHOUSES WALL GARDENS COLD FRAMES ACCESSORIES
For more information contact your nearest retailer or visit vitavia.co.uk @VitaviaLtd GIMA NEW PRODUCT DIGEST
2021
01473 218100
info@vitavia.co.uk 41
V I TA X
Vitax focuses on organic for 2021 Vitax is bringing the ‘feel-good’ factor to gardening by launching a new organic range in response to demand for products which are environmentally-friendly. Vitax Organic All Purpose Plant Food and Vitax Organic Tomato Food both contain 100% natural ingredients and are child, pet and bee-friendly as well as suitable for vegan gardening. Both carry the Organic Farmer & Grower approved mark. Vitax Organic All Purpose Plant Food is rich in organic nutrients and can be used all around the garden and greenhouse. Ideal for use with flowers, shrubs, fruits and vegetables. To distinguish it as an organic product, the packaging has a bold, fresh and eye-catching design which stands out amongst traditional fertiliser packaging. Vitax Organic Tomato Food is a super concentrated feed.
It contains nutrients, such as magnesium, which are not commonly found in any other traditional feed, but essential for tomato plant energy. A high potash fertiliser, Vitax Organic Tomato Food has quality nutrients, including the added benefit of iron and naturally present trace elements.
Key features of the organic range: ■ 100% natural ingredients. ■ Child, pet and bee-friendly and suitable for vegan gardening. ■ Organic Farmer & Grower approved mark.
Allso new for 2021 New sizes and packaging: ■ SBK Tough Weedkiller: available in a one-litre, ready-to-use spray. ■ Organic Rose Food: available in a 4.5kg recyclable tub. ■ Organic Potato Fertiliser: available in a 4.5kg recyclable tub.
Vitax Slug Traps: ■ Contains two, easy-to-set, reusable traps. ■ Ideal for organic gardening and use around children and pets. ■ Simple, effective and discreet.
C O N TAC T
on Insect Nippo Killerr ■ ‘One-sstop’, multi-functional pest control. ■ Contro ols crawling and flying pests including waspss, ants, mosquitoes and fliies. ■ Ideal for use in and outside of the home.
VITAX Ltd Owen Street, Coalville, Leics, LE67 3DE Tel: 01530 510060 Email: info@vitax.co.uk Web: www.vitax.co.uk
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GIMA NEW PRODUCT DIGEST
2021
W E S T L A N D H O R T I C U LT U R E
WATCH GREAT RESULTS GROW
LEADERS IN lawncare Westlland is proud of our position as market leader in both the lawn fertilliser and lawn seed markets*.. The research and technollogy behind our products guarantee the best resullts, with constant innovation and investment..
Our Most Advanced Grass Seed Yet
Joining the Smart Seed familly in 2021 is our most advanced seed technollogy to date, Gro--Sure® Smart Lawn Seed Shady & Dry.. Our latest innovation contains a unique seed blend of 3 speciallly develloped varieties that thrive in the most difficullt conditions.. This includes areas with minimal light, as welll as in the driest of conditions, under trees or in full sunligh sunlight.. Shady & Dry allso featu ures our innovative Aqua gell coating that aids germination and establlishment to boost performance and results.. Gro--Sure® Smart Seed Shady & Dry is available in a 20m² size for 2021..
Tomorrow’S Technology Today
Aftercut Triple Care has been developed using a new formulation that delivers a similar performance to a lawn feed weed & moss killer, without the use of herbicide. It has the perfect nutrient balance to strengthen, green and promote a healthy lawn. Enriched with iron, it also helps prevent moss. This no herbicide technology is part of the Westland sustainability plan to minimise the use of chemicals in our gardens. This advanced lawn treatment will be available in a 100m² and 400m² sizes for 2021.
£1m
Aftercut lawn care promotion in 2021 Af tercutt All In One Lawn Feed Weed and Moss Killler contains 2,4--D, Mecoprop--P, Dicamba and Ferrous Sullphate.. Use pllant protection products safelly.. Allways read the labell and product information before use
Investment
*GfK Lawn Fertilliser & Lawn Seed Panell Market Jan--June 2020
All the products you need to grow
Inspiring a Generation
Our Homegrown by Unwins range supports alll consumers through the complete growing journey with expert advice, trustworthy information, and quallity products..
Propagation
Seed Innovation
2020 has seen a huge boost in the popullarity of growing fruit and veg at home, visiblle through the 600% increase in online page views of Westlland Grow Your Own articlles this year! Homegrown by Unwins combines our Seed and Propagation categories to hellp alll growers achieve more success throughout their growing journey.. Inspiring and engaging anyone with an urge to grow, whille driving salles for our retaill partners..
NEW
to grow
Indoor KitS
Exciting new lines incllude Unwins Windowsilll Microgreens, growing kits perfect for smalll spaces and packed fulll of vitamin boosting qualities for heallth-conscious consumers.. Unwins Chillli Growing Boxes and Sallad and Herb Kitchen Garden Kits willl hellp ‘at home chefs’ turn cooking from scratch into a genuine homegrown experience.. As sustainable gardenin ng trends continues, Partner Pllants represe ent a brrillliant opportunity to add value to the category..
43
W E S T L A N D H O R T I C U LT U R E
BIRD FOOD DRIVING GROWTH
Television oct-nov
PECKISH ON TV T
Westlland is driving category growth by investing £1..1m into the Peckish bird care brand, as it soars onto the airwaves with a TV campaign that cellebrates the joy of inviting birds into the garden..
£1.1m Investment
Supported by targeted press and digitall media activity, the Peckish campaign willl take fllight across the UK and Irelland throughout October and November.. The popullar Peckish TV ad, set to reach over 25m peoplle, has been updated for 2020 and brings to life the enjoyment of encouraging more birds into the garden..
PECKISH
PECKISH
PROMOTIONN LINES
NATURAL BALANCE The Peckish Natural Balance range helps give birds the nutrients they need throughout the year. Designed with the environment and nature aware consumer in mind, Peckish Natural Balance is made from sustainable packaging, meaning zero single use plastic. With the pleasure that feeding birds brings, there is a lot to feel good about with Peckish Natural Balance!
100% RECYCLABLE
ZERO SINGLE USE PLASTIC
GARDMAN – Leading Growth
Founded over 27 years ago, Gardman is the UK’s No.. 1 willd bird care brand.. Our work with the British Trust for Ornithollogy (BTO) gives scientific insight and research that supports the devellopment of our range of bird food and accessories.. These insights, devellopment and packaging has put Gardman at the forefront of hellping grow bird popullations in the UK..
increased WILD BIRD numbers since 1970...
FEEL GOOD FOOD
GARDMAN
PROMOTION LINES
Consumer Trends & Gardman
The food we put out for birds has changed dramaticallly over the last 4 decades.. Before 1980, peoplle typicallly put out a smalll number of foods for birds, often kitchen scraps on homemade bird tablles.. Since then, many more kinds of bird food have become availlablle and a variety of food means a variety of birds.. Birds that were rarelly spotted in gardens 40 years ago are now Seed mixes were much more common.. Over the 40--year first advertised period, 133 species were recorded at garden feeders – over hallf of alll British bird species..
1973
44
1987 1991 Fat Balls introduced
Black Sunflower Seeds introduced
1998
Sunflower Hearts and Nyjer Seed introduced
2020
Huge range of straights & speciality food available
W E S T L A N D H O R T I C U LT U R E
SHAPING CONSUMER TRENDS
growing success
Restoring nature’s balance Organic gardening is gaining traction rapidlly.. Today, 67% of gardeners consider themsellves to be eco--conscious and 3 in every 4 peoplle avoid using chemicalls in their gardens..
Westlland’s alll new Growing Success “Safer Garden” range has develloped organic formullations with naturall extracts so gardeners can tacklle pest & disease confidentlly..
The new range consist of 3 new products that delliver high efficacy levells against pest & disease without harming beneficiall insects like bees or ladybirds.. The cllever formullations allso builld the pllants defence mechanism to be ablle to withstand future attacks..
Fungus Stop uses naturall conifer extracts to hellp treat milldew, allternaria, leaf spot, fruit scab and rust on fruit, vegetablles and fllowers.. With the rose market growing 9% year on year, Rose Guard is set to be a success and the organic option to keep roses in top condition.. Finallly, Bug Stop contains naturall citrus extract and an emullsifier to hellp combat pest like whiteflly, greenflly, spider mites and many others on alll crops without harvest intervall so gardeners can enjoy their own grown immediatelly after treatment..
Sllug Stop barrier pelllets have been proven to protect both treated and neighbouring pllants, as sllugs stop feeding complletelly.. Keeping their shape in wet conditions, these pesticide--free, chilld and pet safe pelllets ensure sllugs and snaills stay at bay..
Growing Success Sllug Killler Advanced contains Ferric Phosphate.. Use pllant protection products safelly.. Allways read the labell and product information before use..
Stop weeds RESOLVA AD
before IS BACK they start
ON TV FOR 20211
Resollva Weed Preventer is a 100% natural formullation which reduces the need for hand weeding in beds, border and vegetablle patches by preventing weed seed devellopment and establlishment..
of fast-acting The Resolva range ol and ntrrol co st pe , ers kill weed a b be to s ue cleaners contin and kn deners. o rd ga h wit rite ou fav firm weeds w-how to s to nd b bra fr the g rtin po and is om develo p We’re sup ping 100% V TV n with a heavyweight a tural. The ca t the m campaign throughou be bro paign will y Ma in u ys g lida ht to li two Bank Ho in stor fe ocial e so 2021, backed up by gondo through la er nc ue e infl d n an ds, media wobb ler activity focusing on guide s, shelf s g a our ground-breakin range nd a handy o e guide f shopper Weed Preventer. Th s to and em educate first product of its d ed We , UK the in d garde power kin ne world rs in the Preventer uses of wee ds. new technology
Resolva On tv every year since launch Resolva Xpress contains pelargonic acid. Resolva Xtra Ready to Use Weedkiller contains Mecoprop-P and Dicamba. Resolva Path & Drive contains acetic acid. Use plant protection products safely. Always read the label and product information before use.
45
W E S T L A N D H O R T I C U LT U R E
KENT& STOWE THE STRONGEST TOOL RANGE
ALL THE TOOLS GARDENERS NEED
SERRATED EDGE
ROBUSTER HAMM
Our product innovation is allways driven by consumer research, so we know we’re sollving the big challlenges gardeners are facing every day..
for wee d ng an d openin in g comp os t bags
Feedback from consumers this year showed us that peoplle need more from their gardening toolls – and that the trowell is the most rellied upon garden companion, often used for a variety of purposes..
POINTED TIP
We’ve used that insight to create the new Kent & Stowe Capabillity Trowell, a game changer that fillls a mulltitude of functions and takes a traditionall tooll to the next levell!
Our Luxury Leather Water Resistant Gloves are made from high quality soft and supple leather. They are perfect for heavy-duty gardening tasks such as weeding and pruning, even in wet conditions. Built to last, they are e also double stitched with a ‘keyston ne e’ thumb separately stitched, to minimise wear and tear.
for to ugh s oils
SPECIALIST STRONG HIGHEST QUALITY
A TOOL FOR EVERY JOB
BRAND IDENTITY
AT AFFORDABLE PRICES
UPGRADE TO FLOPRO
Flopro is making a difference in the watering category for 2021 by showing consumers the right way to water for better garden results. Moreover, we guarantee that our products work with all watering brands and are anti-leak. Our distinctive range is supported with off fixture displays for great sales results in store.
SMARTFLO
1HsOStE TO
UNSEKLFINK IT
Flopro is disrupting the hosepipe market with our new and innovative SmartFllo Next Generation No--Kink Hose Set.. It tacklles the e most common challlenge consumers have with hosepipes: kinks! Because the hose expands when in use, it pushes out any kinks.. The hosepipe is fllat when not in use for fllexibillity and to save on storage space.. It is allso ideall for use on a reell or cart.. The SmartFllo Hose Set comes with a strong 30--year guarantee, ensuring its longevity for even heavy-duty watering tasks.
46
EASYFLO NG REWINDI
YOUR HMAODSE EEASY
Fllopro is launching the new and improved EasyHose Compllete Hose Reell Set.. The reell is designed for better stabillity, so unwinding and rewinding your hose is a simplle job.. The carry handlle can be used to easilly transport the reell around the garden or can even be used as a hose guide when walll mounted to make rewinding a breeze..
SOFTFLO T THE RIGH
WAYETRO
WATTAINERS CON
Most consumers ers water their garden because they have containers and fllower beds.. Our unique SoftFllo Advanced Gun is the perfect watering partner for them.. With a gentlle water fllow, it willl not disturb compost or harm roots and fllowers.. It has a cllever setting that waters direct to the roots rather than the leaves for even better resullts.. Furthermore, the SoftFllo Advanced d Gun has a water fllow adjustment and on/ off using just one hand – for easy and enjoyable watering.
Investing in the future Growing Media
W E S T L A N D H O R T I C U LT U R E
NEW HORIZON LEADING THE WAY IN PEAT FREE £1.5m New Horizon keeps on setting new standards in peat--free compost.. Its unique bllend enriched with Bio3 is dellivering market leading resullts both in salles growth and consumer resullts.. New Horizon performance and position is benefitting from Westlland’s ongoing commitment never to use ‘green waste’ and focus on in--house devellopments.. To continue to
Investment
drive New Horizon, Westlland willl be reaching over 20 milllion homes and investing over £1..5 milllion in a mulltimedia campaign in 2021.. This inclludes TV in a advertising during Easter and the May Bank Holliday period.. The campaign willl invite consumers to ‘Join the Greatest Grow on Earth’ and make the switch to peat--free..
NEW HORIZON
VS ENTRY LEVEL PEAT-FREE
NEW OPPORTUNITY, NEW PERFORMANCE SOIL IS NOT JUST SOIL
SOIL IS AS ALIVE AS YOUR PLANTS, BUSTLING & THRIVING WITH ORGANIC LIFE.
Westland is launching a new range of soil-based planting mediums and a soil improver as part of our ongoing strategy to reduce peat usage. Soil is quite literally full of life! In fact, it’s been said that a handful contains more organisms than the amount of humans that have ever lived on Earth! Westland wants to change the way consumers think about soil and provide them with planting mediums that will deliver the very best results. That’s why our new planting mediums are enriched with ‘Active Bio-Life’ to support life in the soil. So our Flower Planting Soil 40L, Vegetable Planting Soil 40L and Soil Improver 50L create healthier soils for healthier plants.
47
Empowering gardeners inside and out
W E S T L A N D H O R T I C U LT U R E
INDOOR PLANT CARE
WHY CHOOSE
2BIGG0ER% M24% ORE VITAMINS
Indoor gardening is a huge trend and set to continue into 2021 and beyond. More people are maximising their indoor space and appreciating the benefits that having houseplants has on their wellbeing. With houseplant sales up 26% year on year* consumer desire for Westland indoor composts and feeds is ever increasing.
16% MORE
FRUIT
Westland’s indoor potting mixes are rolling out an improved pouch format that stands up on shelf, making it perfect for merchandising. From potting mixes to watering indicators and feeds, our Indoor range has everything needed to help bring the outdoors in! Our standout POS and everything needed, including ‘plant table displlay stands,’ which allow retailers to merchandise specific feed alongside the relevant plant, are aimed at enhancing the consumer’s knowledge and d gardening experience; whilst also driving spend in-store.
BIG TOM VS BRAND LEADER
SUPER TOMATO FOOD
USE &
35
MORE % YIELD
NEW
TOGETHER & GET 35% MORE YIELD
*Source: HTA Garden Retail Monitor February, 2020
SPECIALIST FEEDS& COMPOST Folllowing the successfull launch of our speciallist compost range last year, Westlland is expanding further with compllimentary feeds.. Taillored to meet specific pllant needs and bllended to support optimum pllant heallth, these high performance speciallist feeds: rose, ericaceous, hydrangea, seaweed and organic vegetablle can be easilly merchandised to encourage shoppers to ‘pop a feed’ in their basket allongside their compost and pllants..
NEW
Long growing in garden term centres needs investment
specific Sales increasing 48
Designed for Nature...
WILDLIFE WORLD
N
aturalistic gardens are more popullar than ever, and consumers are inccreasingly looking for item ms that increase biodiversity in n their outdoor space.
New Product Award
WINNER
Wildlife World is Europe’s leading designer and manufacturer of wildlife friendly products for the garden, our efforts to produ uce innovative and valuable nessting habitats and feeders for bird ds, mammals, amphibians and d insects are benefiting wildliife and eco-systems, and our commitment to original pro oduct features has gained us an en nviable reputation as leaders in botth design and manufacture. The Hedgehog barn is our star product this year, awarded the ‘Best Wildlife Product’ at th he GLEE 2020 gathering. It reaally is the ‘des-res’ for hedgehoggs – a beautiful and stylishly desiggned wooden hedgehog house, in n naturally durable FSC timb ber. It has a unique extending porch which helps prevent access by predators and makes it easiier to clean and store. There’s an opening hatch on the rear of the
house which makes cleaning even easier, a raised solid floor and the additional benefit of the extending porch is that it reduces the carbon footprint and cost, of shipping. Lastly our team have found an innovative way to deal with the new working environment; a lack of trade shows due to social distancing measures and Covid19 restrictions. A new show room has been creatively designed to allow trade personnel to visit for a tailor-made tour of the full range of current and soon to be released Wildlife World products in a safe setting. With virtual and video tours in due course, if travelling isn’t an option you can still view our full range and not miss out.
Above e: Our Award winnin ng Hedgehog Ba arn Below w: Mark Pitman ((TThe T General Manageer) enjoyin ng our New Sho owroom
tel: +44 (0)1666 505333 email: hello@wildlifeworld.co.uk GIMA NEW PRODUCT DIGEST
2021
www.wildlifeworld.co.uk
49
WOODLODGE
Woodlodge expands product offering as Glee is brought to its Gloucestershire showroom Heritage Garden Pottery Woodlodge’s flagship Heritage Garden Pottery range is to be extended for 2021 with the addition of striking new lines and limited-edition designs – featuring novel materials and unique finishes that elevate the iconic collection’s sales appeal. Michael Wooldridge, Managing Director at Woodlodge, said: “Heritage Garden is an iconic brand, instantly recognisable and renowned for leading the way in cutting-edge design while retaining its deep-rooted influences that have been inspired by British gardening tradition. While others have aspired to replicate the brand’s success, Heritage Garden remains the premium offering, and one that’s unrivalled due to Team Woodlodge’s commitment to continually sing the reinventing the range by harnessing sign power of national and global design influences and trends.”
ROOT Indoor With the pandemic prompting consumers to transform their ies properties into stylish sanctuaries nts as they spend increasing amounts m of time living and working from ng home, Woodlodge is announcing a perfectly timed expansion of its Root Indoor range of pots, pot ries covers and design-led accessories ahead of the 2021 season.
Honey & Wild
Woodlodge has unveiled its new Honey & Wild range following a major expansion of its garden decoration range with the acquisition of Adobe Wholesale and The Garden Foundry – allowing the company to significantly increase its offering of eye-catching, on-trend outdoor lifestyle décor. Discussing why the time is right to ramp-up its garden décor offering, Michael Wooldridge, Managing Director at Woodlodge said: “Demand for garden decoration is being driven by the trend for consumers regarding the outdoors as an extension of the style within their homes. It has been well documented that more people have taken up gardening this year as a result of the Covid-19 lockdown, and garden enhancement is a high priority on consumers’ agendas. By welcoming Adobe Wholesale and The Garden Foundry into the Woodlodge family, we will be ideally positioned to offer a vastly expanded portfolio of topquality garden decorations that tap into the latest lifestyle fashions and tick all the boxes for innovation and novelty appeal.”
Root is Woodlodge’s flagship interiors range, a line-up with an enviable track record of driving retail sales by inspiring sion consumers to extend their passion y for gardening into the home by ery enjoying the benefits of greenery all year-round. Encompassing floral, classic and contemporary designs, Root takes pride in its ability to offer a style that matches any ilers home interior – providing retailers at with cutting-edge designs that have been tailored to cater forr a broad customer demographic..
C O N TAC T Woodlodge Products Ltd www.woodlodge.co.uk Tel: 01666 501 000 Email: pots@woodlodge.co.uk
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GIMA NEW PRODUCT DIGEST
2021
ZEST 4 LEISURE
Cherry Blossom Arch
Burghley Arbour
3 Tier Stackable Raised Bed
Charlotte Dining Set
Chepstow Arbour
New Products from Zest 4 Leisure for 2021. Zest 4 Leisure, the award winning British family-run company, designs and manufactures FSC® certified timber garden furniture, swings, decorative garden structures, fencing and GYO. Its range of over twenty new products includes the easy build, rich dark brown Charlotte seating and dining range, and oriental inspired, Glee Gathering award winning, Cherry Blossom arch and double award winner, the 3 Tier Stackable Raised bed. Focusing on innovation, design and customer satisfaction, Zest 4 Leisure is currently working in collaboration with Cardiff Metropolitan University on a Knowledge Transfer Partnership to embed advanced design practices and enhanced manufacturing processes within the business.
The easy build idea, which means in affect fewer components more easily put together enables customers to enjoy the benefits of natural wood products and the sense of wellbeing in an easily achievable way. Zest 4 Leisure offer an extensive marketing support package including consumer-facing videos and new lifestyle photography. Zest 4 Leisure sell direct to garden centres, major retailing groups, builders merchants and online retailers, and offers a complete home delivery service across the United Kingdom and Northern Ireland.
C O N TAC T ZEST 4 LEISURE Simon Davison, Head of Commercial Development 01352 752555 sales@zest4leisure.co.uk www.zest4leisure.co.uk
GIMA NEW PRODUCT DIGEST
2021
51