The Shop & Display Equipment Association has elected Claire White of Antalis as President, the first woman to hold the role since the Association was founded in 1947. The appointment was confirmed at SDEA’s 79th Annual General Meeting on Wednesday, 27th May 2026. 

Claire served as Vice President over the past year, and as a council member before that. She succeeds Mark Chatterton of Morplan, who steps down after his term in the role. James North of Northbanks Design was elected Vice President. 

Claire White said: “It is a real honour to take on the role of President, and I am proud to be the first woman to do so in the Association’s history. The SDEA continues to offer valuable and relevant support to the many different sectors it represents within the design and display industry, and it provides members with opportunities to network and celebrate their creativity. I look forward to building on this work and helping the Association grow in the year ahead.”

The Association also thanked outgoing President Mark Chatterton of Morplan for his leadership and the support he gave members over his four year term. 

Newly elected Vice President James North said: “It is a real privilege to be elected Vice President of the SDEA. Our industry has a unique ability to bring brands to life and create meaningful connections with customers through retail, display, and experiential environments. I look forward to working alongside the board, members, and industry partners to champion innovation, support emerging talent, and help strengthen our industry for the future.”

Two new members were also elected to the Executive Council this year:  

• Vanessa Keen, Design 4 Retail 
• Oliver Dunn, Glencourt Associates 

SDEA Director Antony Behiels commented: "This is a proud moment for the Association. Claire becoming our first female President is a real milestone, and a welcome one. I'd also like to thank Mark for everything he's given over his time as President; his support has meant a lot to members. With Claire and James now at the helm, I'm genuinely excited about the year ahead."