Bonuses often involve sizeable investment by UK employers, but new research has found that the majority of retail workers are not motivated by lump sums.
One4all Rewards’ Push the Button Report questioned 1,000 UK workers about what motivates them in the workplace.
The study found that, while rewards and incentives are often effective for maintaining morale and attracting staff, simply handing out lumps of cash is not an effective way of increasing staff efforts - indeed, 75% of those working in retail, would not work significantly harder in exchange for a bonus equivalent to 10% of their annual salary.
And even incentives equivalent to 25% of annual salaries would not motivate over half (59%) of staff in this sector. A 10% pay rise would result in only one in four (25%) working harder.
These findings suggest that incentivising staff to work harder is about much more than bumping up their bank balances - and suggests that those UK retail employers who are currently awarding incentives and bonuses need to design and distribute them carefully, in order to achieve tangible increases in staff output and motivation across the entire workforce.
For those retail businesses looking at alternatives to financial incentives, the report findings identified several effective options.
Almost a quarter of retail employees are motivated to work harder by regular rewards such as weekly or monthly treats. In addition, a bonus linked directly to an individual’s work performance would result in an increase in output for more than one in four (26%).
Declan Byrne, UK managing director at One4all Rewards, comments: “From this research, it’s clear to see that while bonus culture is impactful, it isn’t always an effective driver of increased output or motivation for many employees – and it seems this is especially true in the retail sector. As it can be very expensive for businesses, this is an important learning for many UK employers to acknowledge.
“As one of the leading providers of reward schemes for UK small to medium-sized businesses, we would recommend employers clearly define their objectives for an incentive and benefit scheme, and find out which types of reward does and does not switch on the desired results in their employees, at the very initial stage. It is important to define the goals and the likely results from the outset.
“When used in this way, financial incentives can be really effectively utilised to ‘switch on’ employees to work harder - often with great results for the bottom line.”
John Byrne, performance coach at Mindcoach, said: “We know from research in this area that direct monetary incentives work more effectively with some people and some roles more than others. So I’m not surprised that money isn’t an equal motivator for all employees, because we’re human and it’s natural to want different things and value things differently.
"If you want to get the best return on your investment in rewards and incentives geared towards engaging and motivating employees, you are better to tailor your approaches. After all, no one wants to be just another employee.
"It’s very often quoted that businesses lose customers because their clients don’t feel valued, or they feel a perceived attitude of indifference to them. A singular approach to employee motivation has the same effect. Employees leave high paying jobs because their other human needs aren’t being met. It’s human to want to feel understood, valued, cared for, connected and relevant.”
To read the full Push the Button report and to find out more, visit the website: http://www.one4allrewards.co.uk/
