Martin Cowell, who was almost in tears after winning the award, thanked his mother and father, and said he'd wished they'd been there to take the prize.

Later he told GTN Xtra: "I would like you to mention the strong foundation built by my parents Alan and Mavis since 1978 – without that our success wouldn't be achievable – and also my sister Jane who is often overlooked.

"It is a truly family business as the third generation of Cowell's will undoubtedly take over the business. There are nine grandchildren...and counting." 

"Our platinum team is also deserving of mention, who again we can't do without."

"I want to thank the GCA, who we regard as being part of our family."

Earlier in the conference Cowell's had won the Ruxley Rose for the best planteria in the country.

Pictured: Martin Cowell (centre) with comedian Ian Moore and Will Armitage.