The AMES Companies is set to make a splash at Glee 2024, the UK's leading garden and outdoor living trade show, as it has been confirmed that the industry’s premier ‘supplier of choice’ is poised to launch over 700 new products.
From cutting-edge gardening tools to innovative water features and stylish garden pots, the AMES Companies' family of brands is poised to captivate garden retailers as they look to differentiate their offering head of season 25.
Join the team in Hall 8, stands A80-D81 and A60-C61, to experience the future of gardening.
Apta: Style Meets Function
Apta is set to revolutionise its offering in 2025 with a monumental 70% increase in products. This means a surge in variety across its popular glazed and composite ranges. What’s more, recognising the resurgence in popularity of terracotta designs, Apta has strategically expanded its selection to capitalise on this trend.
The real game-changer, however, is the exclusive launch of Apta Signature. This brand-new sub-brand features four curated glazed collections designed for seamless mixing and matching. Think endless combinations that allow customers to personalise their gardens and drive repeat purchases as they build their collection. And to top it off, Apta Signature arrives in convenient, ready-to-merchandise pallets. This innovative solution minimises setup time and allows product to be available for purchase almost immediately.
AMES Tools: Expanding Horizons
One year after its successful launch, the AMES Tools offering is being expanded to include an extensive range of cutting and pruning tools, crafted to make gardening easier and more enjoyable, whilst ensuring that AMES Tools stockists have even more reasons to entice shopper into store. The new collection, featuring 19 additions to the existing carbon steel line, promises high quality, ergonomic designs, and exceptional durability. Highlights include the Bypass Pruner, Ratchet Anvil Pruner, and Telescopic Hedge Shears, all designed to offer real value for money and backed by market-leading point of sale materials.
Kelkay: An Innovative Future Launches
At Glee 2024, Kelkay – one of the industry’s most respected garden aggregate brands – is launching its first stepping stone collection made from 100% recycled post-consumer materials. Designed to replicate the look of natural stone, each stone is debossed with a bee or tree. Plus, a handy hanging hole, opens up new opportunities to adorn walls and fences as well as pathways and lawns – making this a double win for retailers wanting to offer even more innovative garden decor solutions.
That’s not all however! Glee will also see the official unveiling of Kelkay’s new recycled packaging for its aggregate ranges. Utilising 50% recycled content – significantly higher than the industry standard of 30% - though this is just the start of the story!
Buyers can also expect to see newness from across Kelkay’s existing ranges, including new paving designs, aggregate solutions, premium chippings, pebbles, and boulders to cater to diverse consumer preferences.
Easy Fountain: Innovation in Water Features
Easy Fountain is introducing a new generation of water fountains at Glee 2024, designed to cater to diverse consumer needs and preferences. The highlight of this year's showcase is the brand’s first foray into solar and solar-hybrid which will offer up to six hours of use after sundown, plus an expansion of its mains powered collections, including larger designs that demand to be noticed. A special introduction will also see water and fire combine to create something quite special for the 2025 season!
Join the AMES Companies at Glee 2024!
The AMES Companies' presence at Glee 2024 is not to be missed. With over 700 new products spanning across various brands—AMES Tools, Easy Fountain, Apta, Kelkay, and La Hacienda—there's something for everyone. Discover innovative solutions, cutting-edge designs, and practical tools that will elevate your garden retail offerings.
Visit us in Hall 8, stands A80-D81 and A60-C61, and be part of the gardening revolution.
Further details about the AMES Companies and its family of brands, including Kelkay, AMES Tools, La Hacienda, and Apta, can be found at www.ames-uk.com
