Mr Fothergill's has appointed Paul Pates as head of direct marketing, with responsibility for the Mr Fothergill's, D. T. Brown and Woolmans brands.
He joins the Suffolk-based company from S E Marshall and Co, where he was head of marketing. Prior to this Paul was head of marketing (garden division) at Flying Brands.
Previously he established and ran his own business and separately was seconded by Seton UK Ltd, a business-to-business direct marketer of industrial safety products, to establish an operation in Australia.
Announcing the appointment, joint managing director John Fothergill said: "Paul is a trained direct marketer with strong database and analytical skills. He has a natural affinity with gardening and understands the brands and customers within our industry".
Cricket fan Paul is married with a young son and daughter.
