Flymo has launched its new 'Easi Does It' campaign, marking a significant step in a multi-million pound investment to support the continued growth of its cordless range.

The "Easi Does It" campaign brings to life the simplicity and convenience of using Flymo products. From achieving lush lawns to maintaining tidy hedges and edges, Flymo’s range of cordless garden tools makes gardening effortless. The campaign is being promoted across multiple platforms, including social media, YouTube, in-store displays, PR and influencer collaborations to bring the story to the consumer with impact.

The fun and fresh campaign signifies the beginning of a brand refresh for the beloved heritage brand, which introduced the revolutionary and iconic hover mower in 1965. Since then, Flymo has consistently been at the forefront of innovation in the lawncare industry, launching the cordless Easi range of garden tools in recent years.

Sarah Bentham, UK Marketing Manager, said: "We’re so proud to introduce our new 'Easi Does It' campaign, created in collaboration with our great creative agency McCann Leeds, which showcases some of our best-selling cordless products. At Flymo, we understand that while people may love their outdoor spaces, they might not always have the time to dedicate hours to maintaining them. Flymo’s cordless Easi range takes the work out of gardening, so our consumers can have a lush lawn in minutes or a neat and tidy garden effortlessly.

“Our Flymo Easi range is also powered by 18V POWER FOR ALL Alliance batteries, one of the largest cross-brand battery systems. It allows consumers to power over 100+ home and garden products with just one battery. This alliance has revolutionised the battery-power market as consumer research shows that users don’t want to be tied into just one branded system."

Flymo has always been a much-loved household brand in the UK, resonating across generations with nostalgia and preference. As the brand approaches its 60th birthday in 2025, it aims to continue its iconic journey. "Watch this space," Sarah added.

Learn more about Flymo’s Easi Does It campaign, cordless range and the POWER FOR ALL Alliance at www.flymo.com.