Inspired by the Cbeebies CGI incarnation of Peter Rabbit, the licenced range has been designed to target a new generation of Beatrix Potter fans and features garden accessories and outdoor clothing for children up to six years old. Available in two colourways – mint green or khaki ­– all products feature a montage of well-known Peter Rabbit characters.

With retail price points from £3.99 to £29.99, there are gifting options for every pocket. 

The range includes garden tools, buckets, watering cans, gloves and aprons plus a fun insect house with magnifying glass.  Budding young gardeners can keep warm and dry whilst outside with charming wellies, and raincoats.  This year sees the addition of a sturdy, fun wheelbarrow and warm wellie socks!

These additions are the latest in a long line of Peter Rabbit licensed products, the first being registered by Beatrix Potter herself in 1903!

The range is supported with an eye-catching interactive display unit and merchandising planograms.

Commenting on the collection’s success this year, Head of Brands Dean Winters said, “Peter Rabbit is one of the very few brands to be recognized and loved by every generation and the popularity of our Cbeebies inspired range is testament to this. With the  Peter Rabbit movie currently proving to be a huge hit in cinemas, we anticipate that demand for this range will only go from strength to strength over the coming months.”

Treadstone Products offers over 500 consumer products across several well-known branded collections, including the iconic Laura Ashley Garden Collection and The Good Life range of garden accessories.

Retailers interested in working with Treadstone can find out more by contacting the company on 01978664667 or email sales@treadstoneproducts.com