New Covent Garden Flower Market, the team behind the ground-breaking annual campaign to promote British flowers and foliage, have announced that British Flowers Week 2015 will run from Monday 15 June to Friday 19 June 2015.

Now in its third year, British Flowers Week is the national celebration of seasonal, locally-grown flowers that is uniting the UK cut flower industry and inspiring the public to think about where their flowers come from.

British-grown flowers are estimated to represent just 15% of the £2bn worth of flowers sold in the UK every year, and yet they have the multiple benefits of being seasonal, local, fragrant, freshly picked and, quite simply, beautiful.

Today, British flowers are enjoying a long-awaited resurgence in popularity prompted by the boom in artisan flower growers (such as Flowers from the Farm and the British Flowers Collective) and the success of programmes by BBC Gardener’s World’s Rachel de Thame, Sarah Raven and Allotment Challenge judge, Jonathon Moseley.

During British Flowers Week 2015, growers and florists across the country will be staging pop-up shops and demonstrations, creating window-displays and special British Flowers Week bouquets, and decorating hotels, restaurants and events with British flowers.

At the heart of #BritishFlowersWeek will be a series of specially commissioned floral designs by five foremost florists at London’s New Covent Garden Flower Market, where British flowers and foliage have been traded for generations. (Pictured right: Lisianthus by Okishima & Simmonds. British Flowers Week 2015.)

About British Flowers Week

• British Flowers Week is the brainchild of the team at New Covent Garden Flower Market, the UK’s largest Flower Market and the hub for British grown flowers and foliage for centuries.
• Originally designed as a social media campaign for the floristry trade, #BritishFlowersWeek was quickly picked up by florists, growers, wholesalers and media the length and breadth of Britain.
• Last year, the hashtag #BritishFlowersWeek achieved a staggering Twitter reach of 1.4 million with British flowers content posted online, on social media, in print and on the radio.

Read a round-up of British Flowers Week 2014 here