The Horticultural Trades Association has announced that Josh McBain, a leading global foresight expert and Founder & CEO of strategic intelligence consultancy Next Up, will join the speaker line-up at this year’s ‘Horticulture, The Conference’.

Bringing a wealth of experience in futures research and strategic analysis, Josh’s keynote session titled What’s Shaping Our Industry? A Strategic Perspective will explore the key global forces shaping the future of UK environmental horticulture – from economic forecasts and geopolitical dynamics to evolving consumer behaviours and breakthrough technologies.

Josh has delivered transformative foresight programmes for organisations across the world, with his work making a tangible impact on business performance and helping to shape government policy. His research and insights have been featured in major international media outlets, and he is known for connecting the dots between environmental, social, technological and economic change.

Fran Barnes, HTA Chief Executive, said: "Josh’s ability to decode what’s coming next – and what it means for horticulture – makes his session unmissable. With pressures and opportunities mounting across the board, this strategic overview will give our delegates the edge as they look to the future. Josh is nationally and internationally known for his expertise and knowledge, and we are delighted to be able to welcome him to the HTA conference stage.”

Josh McBain joins previously announced conference dinner speaker Jeremy Vine in what is shaping up to be a standout programme for the UK’s flagship horticultural business event.

Horticulture, The Conference takes place on Thursday, 25 September 2025, at the Barbican Centre, London. Early Bird pricing is available until 31 July, offering a sliding scale of pricing starting from £99 per person for groups of three or more from the same organisation.

Visit the website for more details, pricing, and to book tickets hta.org.uk/conference.