As the industry grapples with the new Extended Producer Responsibility (EPR) rules, many retailers are being told they must switch to "plain labels" or face heavy financial liabilities and administrative hurdles.

At Farplants, we are doing things differently. We believe your logo on our plants is a mark of quality and a vital part of your business identity.

This initiative is specifically designed to support our Independent Garden Centres and Small Groups, giving you a distinct strategic advantage. If you are one of our Key Accounts, your Account Manager will be in contact to discuss how we are managing your requirements.

]

What this means for you:

• Zero EPR Liability: We now take on the responsibility for reporting and paying the EPR fees for products supplied by us.
• Keep Your Identity: You do not need to switch to plain labels. Your brand stays front and centre where it belongs.

Why are we doing this? Whilst others see EPR as a reason to strip away branding, we see it as an opportunity to support our partners. After extensive consultation with experts such as Wastepack, we are confident in taking this lead. It ensures our internal quality controls stay sharp and, more importantly, it ensures your brand continues to shine on the garden centre plant area.

The Bottom Line: You do not need to change a thing. We have updated our records to reflect Farplants as the liable producer, allowing you to focus on what you do best: selling great plants. With immediate effect, you therefore do not need to report on any plants supplied by Farplants.

We are proud to be leading the way to offer this level of service and support to the industry. If you have any questions, please reach out to your Account Manager.