Product innovation drives sales for Town & Country
This year’s Glee was the platform for a number of new product launches from Town & Country and the company is already seeing the benefits that come from stimulating the gardening sundries market through innovation.
“Despite another very challenging year for the industry, we have enjoyed above average sales across gloves and footwear," said Barry Page, Chief Executive of Town & Country.
"New product innovations introduced in September included additions to the footwear range - with our new flagship Rutland neoprene-lined boots and short wellington boots - as well as a number of new gloves products, including the UK’s first Bamboo gloves and our Touch gloves.
“These went down very well at GLEE and have contributed to a huge increase in demand and we are now seeing above average repeat orders coming through. We expect this trend to continue well into summer 2013.”