Westland Horticulture has announced the acquisition of Bulldog Products, a leading manufacturer in the wild bird food sector. Bulldog has a strong history and position in wild bird food manufacturing, and this recent acquisition reflects Westland’s commitment to investing in the thriving £400 million wild bird food category.

The addition of Bulldog will enhance the focus on product innovation, brand investment, supply chain and category development to ensure Westland is well-positioned to meet the evolving needs of customers.

This milestone demonstrates Westland’s dedication to create a better environment for every gardener, every garden and for wildlife to thrive today and tomorrow.