With half a century of market knowledge, and a full range of extraordinary garden products under its belt, Darlac Ltd will be celebrating its 50th anniversary this May by attending the Chelsea Flower show for the 43rd time.The company promises to wow consumers with a stand that is almost double the size of previous years and with even more new and innovative products than ever before.
The name ‘Darlac’ has been synonymous with the gardening industry for many years, as has it’s owners Peter and Maggie Darban who are well known at the major horticultural shows they attend throughout the gardening season.
"We design real products for real gardeners,” explains managing director, Peter Darban.
“By combining our own love of horticulture with the extensive amount of feedback we receive from our customers we are able to produce really useful products which we know will be well received. I believe one of our main strengths and the reason we have succeeded as an independent business for so long, is that unlike other companies we don’t rely on data analysis or customer surveys; instead as owners, Maggie and I have always made a point of visiting the main horticultural shows each year to talk to customers first hand and find out what it is that gardeners really want when it comes to the tools they like to use in the garden."
To survive as an independent business for this length of time, and particularly in today’s climate is a real attribute to any business and Darlac has seen its trade business grow steadily over the years.
Darlac tools and accessories are now available at many independent garden centres and retail outlets across the UK and Ireland. Along with its quality products Darlac also offers attractive display stands with signage tailored to meet customer requirements. These attractive stands come with customer logo or brand name and will grace any shop floor.
Darlac launched itself into the marketplace back in 1963 with just two products; the ‘Screwless’ two pin plug and the ‘Korso’ flower holder. Both these products were so well received by the public that they carried Darlac into a whole new era of design and expertise with particular focus on horticulture.
More unique gadgets, and not always gardening related, soon followed including the ‘Ideal’ five skirt hanger the ‘Tailor Marker’ sewing aid, the ‘Roll Rocket’, painting machine and ‘Mower Mate’ sharpeners; all specifically designed to take the strain out of everyday living.
And it’s that ethos, which Darlac adopted all those years ago, which they continue to apply to every product they introduce to the market place today, that has really made Darlac the success story that it is.
“We truly believe our success is attributed to being out there and meeting the general public all these years," continues Peter. “We are constantly being told that not only are our products extremely good quality, but that they are realistically priced too, which is why so many of our customers over the years have requested our products in-store."
At this year's Chelsea, Darlac will not only be exhibiting it’s standard range of gardening products and accessories, but it will also be showcasing its latest brand the ‘Expert Range’, launched at GLEE in 2012, with the professional Gardener in mind.
Darlac Ltd now boasts a portfolio of well over 200 products, and an impressive ‘trophy cabinet’ of ‘Best Buys’ and ‘Consumer Awards’ - inspiring by any standard.