Great product merchandising from Pedigree Garden
GTN Xtra Promotion
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The Pedigree Garden brand had great success at the Garden Press Event at the Barbican in London recently, which was attended by over 300 members of the media.
The event, owned jointly between the HTA and GIMA, provides the opportunity for suppliers and organisations to show-case their new products to trade and consumer media ahead of the key gardening season.The Pedigree Team were extremely proud to be awarded the “ Best Stand Award” at the show for “great display and product merchandising” by our peers and industry experts. Fred Foot, Marketing Manager for the Bulldog Rollins Group, said: “It’s such an honour to receive such an award when it’s voted for by some of the best known gardening personalities within the industry.
"We soft launched the range at RHS Chelsea Flower Show last year and it’s going from strength to strength throughout the independents and with household names such as Crocus.com and Waitrose Garden.
"Most people tend to fall in love with little Hugo, our new Bulldog who appears throughout the campaign and on each and every tool. The breed was also in recent weeks named as Britain’s “most loved” dog breed, famed for its friendliness, which is has been another bonus for us. “ Pedigree Garden was born to meet the demands of the new generation of gardener where design, elegance, good looks and performance matter in equal measure. Developed into three lightweight stainless steel “ easy-to-choose” collections of “ Digging’, ‘Cultivation’ and ‘Transformation’ – represented by three colourful patterns and little Hugo our newest Bulldog, we hope it makes choosing the right tool a less daunting experience whatever your knowledge of gardening might be. To find out more about product merchandisers and stocking the Pedigree Brand please contact either Edward White on 01279 401570 or Sarah Cottle on 0773 606 1255 or email sarah.cottle@rollins.co.uk
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