The Horti House has announced the appointment of two highly respected industry professionals, Brian Redman and Daan Spaargaren, as the business continues to invest in its growth, international sourcing capabilities and support for UK garden centres.
The appointments represent a significant step forward in The Horti House's expansion plans and further strengthen its ability to deliver industry-leading plant ranges, sourcing expertise and grower partnerships across both the UK and the Netherlands.
Brian Redman joins The Horti House full-time, bringing more than 20 years of experience across the garden retail and horticultural supply sectors. Brian is widely recognised for his expertise in European plant sourcing, having previously led the European plant supply programme for Blue Diamond Garden Centres. He has also held senior positions within several Dutch export businesses, giving him an extensive network of grower relationships and a deep understanding of the European horticultural supply chain.
His unrivalled knowledge of sourcing plants from Holland, combined with his experience working on both the retail and supply side of the industry, will enable The Horti House to further strengthen their range and o er for UK Garden centres.
Joining Brian is Daan Spaargaren, who has been supporting Double H Nurseries European plant supply chain. Previously he has worked with Waterdrinker, one of the Netherlands' best-known horticultural wholesale businesses. Daan brings a wealth of expertise in plant sourcing, buying and range development and will play a key role in supporting The Horti House's growing customer base.
Daan will be based in The Horti House's o ice in Aalsmeer, shared with Double H Nurseries and located near to Royal Flora Holland, placing the business at the very heart of the Dutch horticultural industry. The o ice provides direct access to Dutch growers, market intelligence and supply opportunities, enabling The Horti House to react quickly to customer needs, emerging trends and offers.
Together, the appointments significantly enhance The Horti House's ability to source, develop and deliver market-leading houseplant ranges for UK garden centres.
Commenting on the appointments, Ed Hill, Managing Director of The Horti House, said: "These are two hugely strategic hires for The Horti House. We've already got an incredibly strong team and this investment in people helps us better support UK garden centres and help them profitably grow the sector.
Between Brian and Daan, we have an unrivalled level of experience across both the British and Dutch houseplant markets. Their expertise, relationships and understanding of the supply chain strengthen our ability to deliver exceptional plant ranges and create even closer partnerships with growers.
This isn't just investment in people. We're also making significant investments in systems and technology that will help us scale our operation even more. We believe no other business can o er this combination of sector expertise, deep understanding of the UK market and a combined British and Dutch o er that is so important”.
These appointments underline The Horti House's commitment to providing customers with the expertise, market insight, sourcing capabilities and marketing support required to succeed in an increasingly competitive marketplace.
