In This Issue
Kaemingk to open UK showroom
Spring Fair to be replaced by "Spring Fair @Home" on the Spring Fair website
Retail Equipment Limited acquire Greenkey Garden & Home
British Garden Centres open their 58th centre at Thatcham
Core gardening keeps sales ahead of last year
Garden centres in England and Scotland can stay open - now is the time to review Covid-19 safety
Industry committed to better collaboration on peat use
33% up – growing preparations for next year
HTA 'Keep Britain Blooming’ campaign wins national award
More plants sold in October already than last year
Hard landscaping sales to rise, according to GCA report
Indoor planting for a harmonious, calming aesthetic
Westland rolls out innovative new hosepipe technology
Darlac introduces new tools for 2021
Frank P Matthews growing ‘Orchards for Schools’
How retailers can capture a new generation of poinsettia customers this festive season
Internet garden market set to achieve 25% growth
Get your own copy of GTN Xtra
Pots continue to dominate garden product sales
Dobbies raises funds for Stroke Association
Christmas sales continues to grow
Plant Healthy E-learning modules launched
AIPH approves Euroflora 2021 in Genova
Garden Connect renews EFSA website
OHAS Grower Standard Version 4 launches
The best of last week's
Monty Don makes headlines slamming garden centres
HTA calls on Welsh government to review ‘non-essential retail’ ruling on garden centres
October gardening hits record levels
Dobbies launches new format store in Scotland’s capital
Steve Harper joins Southern Trident
Fordingbridge looks to expand polytunnel arm of business
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
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All the latest news from the world of pet products
Start-up firm Sniffe & Likkit shakes up petcare category
Armitage Pet Care sold to US firm
Pet start-ups set to grow after securing investment
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Internet garden market set to achieve 25% growth

 

The internet garden products market is estimated to achieve growth of 25%, profiting from the surge in Internet usage as a result of the coronavirus pandemic, according to a new report by AMA Research.

 

The research reveals that online sales will continue to expand as social distancing measures remain in place, constraining in-store retailing for the remainder of 2020 and potentially into 2021.  

 

Online shopping is following an upward trajectory, with 87% of UK adults shopping online in 2020.  As both fixed and mobile Internet speeds increase, and smartphone ownership expands, it is likely that more consumers will use the Internet for shopping in the coming years. 

 

Consumers are also becoming increasingly aware that cheaper prices can be found online, with price comparison websites facilitating easy comparisons.  Product research via blogs, reviews, social media and YouTube is likely to cause an increase in purchases of garden products online.  

 

During April, May and June Internet sales accounted for 31% of total retail sales in the UK, compared to 19% in 2019.  Correspondingly, the value of the Internet garden market has risen significantly in 2020. In addition, demand for garden products was notably high during lockdown with consumers spending more time at home during the sunniest Spring on record. Items such as barbecues and grow-your-own products were particularly popular online purchases during the lockdown period, contributing to estimated market growth of 25% in 2020.

 

Jane Tarver, Market Research Analyst for AMA Research, comments: “Whilst in-store purchases currently still dominate the retail garden sector, into the medium-term, online sales are likely to feature more prominently across all channels in the garden distribution sectors. Garden centres in particular are likely to increase their presence in the online market, which could significantly increase online sales of horticultural products."

 

Market growth continues to be underpinned by the popularity of ‘click & collect’ services.  Whilst home delivery lead times have improved considerably in recent years with next day delivery being a common requirement, many consumers prefer the convenience of collecting items from a local store. 

 

Online promotions have also helped to sustain market growth, retailers regularly offer discount codes, special offers or free delivery on purchases over a certain amount which often encourages consumers to purchase online.

 

It is expected that the Internet garden market will continue to increase to 2024, although the amount of growth will be dependent on the recovery of the retail sector post-lockdown.  

 

Lower growth levels are forecast after 2021, assuming that in-store retailing begins to recover, with annual growth of around 8% forecast towards the end of the review period as the market begins to mature.

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