Buyers at Glee responded with enthusiasm to Gardman’s new-look 2016 offer, with special acclaim for its commitment to continuous product innovation across many categories.
Many potential best-sellers were identified amongst more than 400 introductions across the full range of 2,800-plus SKUs. The established categories for core gardening were further boosted with an increase of over 300 extra new products.
Gardman’s radical five-brand strategy, introduced last season, also continues to offer retailers an effective means of encouraging increased basket spend by trading customers up to better-quality products; key unveilings for 2016 included:
Moulton Mill ‘Budding Gardeners’: a new range of top quality lightweight garden tools for children and aspiring gardeners. The range endorsed by the Rich Brothers, RHS Chelsea Flower Show’s youngest Gold Medal winners, encourages family-time spent gardening via its ethos ‘for families that grow together’.
Blacksmith: To further strengthen this brand’s offering, Gardman have worked closely with UK craftsmen to design a beautiful collection of arches, obelisks and ‘romantic’ heart-shaped plant supports. Made from heavy duty wrought iron, this new hand forged range boasts the same impressive 5 year guarantee as its existing hanging garden range.
Garden & Home Co: a new range of four stylish themed homestyle collections, character doorstops, artificial pot plants and topiary, offer retailers seasonal and year-round gifting opportunities at affordable price points.
Cole & Bright: new ‘dual-power’ string lights, that guarantee year-round lighting, whatever the weather were unveiled at the show, together with a range of wooden flameless candle lanterns, that are suitable for indoor and outdoor use.
Ernest Charles: two charming new nest boxes have been introduced to complement its existing range of finest quality wild bird care seed blends and bird tables. This tactical product development not only strengthens the brand further but, also offers retailers and consumers a wider choice across the range.
