Evergreen Garden Care returned to RHS Chelsea Flower Show to showcase its impressive research and development capabilities.
The educational stand, which was designed by Geometry Global, aims to reinforce the Miracle-Gro strapline ‘Grows twice as big’ and features a supersized world where visitors can be immersed into the Evergreen Garden Care brand and gain a deeper understanding of the products.
Centred around a ceiling-height artificial tomato plant, the stand has a number of different zones for the four key product categories, which includes nourishment, growing, feeding and protecting. To grab consumer’s attention and share the technology behind each product, the stand features different varieties of lawn seeds suspended in glass bowls, cuts of real grass to showcase the product range and raw growing media materials in oversized scientific flasks.
Evergreen Garden Care prides itself on its unique research and development facilities, with a dedicated team working on more than 100 trials and screening programmes all year round at the Levington Research and Development Station.
Mark Portman, Managing Director of Evergreen Garden Care, said: “We’re delighted to have returned to RHS Chelsea Flower Show this year and embrace an entirely new way of communicating our product features and benefits to consumers.
“New for this year is an exciting development within our liquid plant food range that will make a significant difference to plant health and nutrition, and we wanted to use the RHS Chelsea Flower Show as a platform to showcase how our dedicated research and development facilities can help to care for your garden and deliver outstanding results.”
For more information on Evergreen Garden Care’s portfolio of products, visit www.lovethegarden.com