In This Issue
Wyevale Garden Centres agrees sale of Podington Garden Centre
Ade discusses his fabulous Phoenix!
Zest 4 Leisure now offer over 50 videos – including ‘How-To’ style assembly videos and lifestyle product films.
Clematis wins visitor vote at National Plant Show
Police arrest three as they flee from Sanders GC early-hours break-in
Greenfingers wing walkers set for take-off after technical glitch thwarts first attempt
Bents charity ball raises £11,480 to help bereaved children
Exclusively show attracts more influencers and bloggers
Klondyke’s Three Peaks Challenge raises £12k
‘Adopted Yorkshireman' relocates from Australia for garden centre role
Breast Cancer Now raises £4k at Haskins Roundstone
Wyevale sell 11 more - and British Garden Centres group grows to 24
Capital Gardens buys Sherfield GC from Wyevale
Squires and trading standards join forces for garden revamp at children's home
Retail Lab @ Glee - first stop for inspiration seekers
Rain hits June plant sales
Garden Centre Photo Tour - Aylett Nurseries
Garden Centre Photo Tour - Dobbies Edinburgh
Garden Centre Photo Tour - Groves of Bridport
Garden Centre Photo Tour - In-Excess Ringwood
Garden Centre Photo Tour - N1 Garden Centre
Garden Centre Photo Tour - Notcutts Norwich Houseplants
Garden Centre Photo Tour - Perrywood Houseplants
Garden Centre Photo Tour - Plymouth Garden Centre
Garden Centre Photo Tour - Kings Garden & Leisure Sidmouth
Garden Centre Photo Tour - Squires Badshot Lea
Garden Centre Photo Tour - St Johns Ashford
Garden Centre Photo Tour - St Johns Barnstaple
Garden Centre Photo Tour - Stewarts Christchurch
Garden Centre Photo Tour - Whitehall Lacock
Get your own copy of GTN Xtra
Vitax area sales manager retires after 37 years
Customers and staff can win prizes in NGGV photo contest
The best of last week's
Eleven more Wyevale centres sold today
Who are the buying teams of 2019?
Mill Race Garden Centre goes up for sale
Rain, rain go away, we’ve got plants and pots to sell
Taupe pots campaign switches focus to kerbside challenge
Agapanthus ‘AMB001’ ‘Fireworks’ takes Best in Show at New Plant Awards
New 5000 sq m Plant Centre opens at RHS Wisley
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
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Zest 4 Leisure now offer over 50 videos – including ‘How-To’ style assembly videos and lifestyle product films.
GTN Xtra promotion for Zest 4 Leisure

Fifty new videos including ‘How To’ style animated videos and product lifestyle videos have been produced and launched by Zest 4 Leisure to make building timber garden products easier. Used in conjunction with Zest 4 Leisure’s standard instructions, the ‘How To’ videos show every detail of how the product fits together and can be seen here and at SOLEX in July.


In addition, Zest 4 Leisure is opening a new photographic studio at its Saltney site which will benefit garden centres nationwide, and enable Zest 4 Leisure to increase its focus on marketing support for its garden trade customers. The new studio will be used all year round to produce product and animated assembly videos. These are available on YouTube and will enable garden centres to embed videos into their own websites. Having this facility, Zest 4 Leisure will be able to supply a variety of digital product images in lifestyle settings with models and the occasional dog!



Zest 4 Leisure images will also feature on a variety of merchandising and marketing support materials including point of sale (PoS), customer brochures, modular merchandisers and header boards as part of the enhanced Zest 4 Leisure marketing support package.  


Commenting on the new ‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s Managing Director, said: “This new approach will mean that we have a comprehensive digital library of product shots available so that we can supply a diverse range of high quality marketing materials to our customers at no cost to them.


“New images and videos will also be used on social media platforms in order to target consumers and raise awareness of the Zest 4 Leisure brand to boost sales.”


With a focus on continuous improvement, the new animated videos and studio are the latest in a series of major strategic investments made by Zest in 2018 and 2019. Zest has also invested in new and improved warehousing to offer a wider choice for garden centres, and a new logistics partnership with P & O Ferrymaster, enabling the company to offer an improved delivery service nationwide


Steve added: “These investments and more besides, have been put in place to build a solid foundation for successfully integrated services for Zest 4 Leisure customers. Our aim is to be a supplier of choice, delivering quality timber garden products with excellent customer service and these investments will help us achieve that goal.”


Visit Zest 4 Leisure at SOLEX, stand 310, to meet the Zest 4 Leisure team and to learn more about its full marketing support package.

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