With the warmer weather and longer days, people are spending increasingly more time outdoors and are looking for ways to ensure their garden flourishes throughout the season; with watering a key task for gardens of all sizes and gardeners of all abilities.
Whilst budding gardeners are undoubtedly drawn towards price, ease of use and innovation when choosing products, sustainability is also something homeowners are becoming increasingly interested in as they look towards reducing their water consumption in all areas of the home.
To help gardeners understand the simple steps they can take when watering, Hozelock is launching its Watering Wisdom campaign. The campaign, which is in its second year, will be supported with digital and traditional PR activity, providing gardeners with various touch points to find the information.
Sarah Dixon, UK and International Marketing Manager at Hozelock, comments: “In the last three years there has been a big move towards adopting a sustainable lifestyle to protect the environment. However, with the cost of living increasing significantly at an alarming rate, many of us are also looking for quick and effective ways to reduce consumption in the home, for both energy and water usage. We are increasingly seeing this theme move into the garden, with customers searching for advice and guidance on which products will help them reduce their water usage.
“For garden centres there is a great opportunity to inform customers on product benefits beyond just innovation and technology and promote those which offer water saving benefits as an essential part of a gardeners tool kit.”