Primeur’s newest planter launches – exclusively unveiled at Glee last week – are already drawing a phenomenal response as retailers embrace fresh concepts and extended ranges designed to combine style, sustainability and sales impact.

Garden Central grows again

After making waves when first launched at Glee 2024, the Garden Central essential planter collection is back and bigger than ever. Retailers have already embraced the range for its blend of style and affordability, and the new designs confirm Garden Central as one of the must-stock planter lines for the coming season.

Tierra Verde evolves with Melody and Harmony

The multi-award-winning Tierra Verde self-watering planters are also attracting significant attention with the introduction of the new Melody and Harmony ranges. Renowned for combining eco-credentials with innovation, Tierra Verde is evolving with textured exteriors and a refined colour palette that includes blue, black and balsam – shades that reflect the growing demand for contemporary muted tones.

These designs retain all the trusted Tierra Verde features that retailers and consumers love, including a bung and self-watering system, recycled rubber construction, frost resistance, UV stability and durability that makes them virtually unbreakable.

Retailers also have access to new pallet deals featuring the Savannah and Avondale designs, enabling them to easily drop product into high-footfall areas and maximise sales opportunities.

Flatpack reimagined for modern gardens

Perhaps the most talked-about launch is Primeur’s entirely new planter concept. By reimagining flatpack for the garden, Primeur has created flexible solutions for homes, gardens and allotments that are particularly appealing to generation rent and those with limited space.

The range includes boxed planters, troughs and raised beds in khaki and black, with smaller designs featuring feet and self-watering functionality. The ability to disassemble, pack and store the planters makes them not only convenient for consumers but also a dream for retailers, who can stock more units on the shelf while showcasing a sample product in store.

Wider garden portfolio

Alongside these new launches, Primeur continues to present its wider garden portfolio, including borders, stepping stones and decking solutions. Now rationalised to focus on proven bestsellers, these ranges continue to provide retailers with reliable, year-round sales opportunities.

Get in touch

To find out more about Primeur please get in touch with the team at 01274 518800 or visit www.primeur.co.uk