As the industry gears up for the festival of garden, leisure and pet – Glee 2023 – the team at AMES UK is busy making final preparations for what is set to a shining showcase for all things outdoor.
Together, under the banner of AMES UK, there will be one of the most impressive line-ups of brands and represented product categories including some of the garden retail sectors’ most-beloved brands, including Kelkay, La Hacienda and Apta. Alongside these will sit Woodshaw, AMES UK’s timber furniture, structure and essentials range, and Easy Fountain collections.
More value for retailers
A visit to AMES UK’s stand at the heart of Glee (6C40-F41) will offer multiple benefits for retailers and category buyers. Not only will the stand be full of the latest innovations to join the company’s aggregate, paving, outdoor heating, water feature, garden décor and pots offerings from the Kelkay, La Hacienda and Apta brands, but it will provide visitors with a wealth of tangible business advice and merchandising best practice. Look out for new merchandising concepts that will increase the average basket spend and increase brand awareness instore. Cross merchandising and trend-led displays will also grab the attention and inspire retailers to think differently about how they engage with outdoor living essentials within the retail environment.
Disrupting the marketplace
Whilst full details are firmly under wraps, AMES UK has confirmed that Glee 2023 will also mark the debut of a very exciting new brand, one that will shake up the marketplace and get retailers asking more questions about a bestselling product category. Talking about the launch, AMES UK Managing Director, Paul North said: “Our vision for AMES as a one-stop-shop for all things outdoors is set to take a step closer to reality with this new launch. Highly considered, researched and backed by decades of experience, this new product offering will open up new opportunities for not just retailers but for consumers who want to garden with confidence.”
Garden centre exclusives
As if bringing a new brand to market wasn’t enough, Glee 2023 will also set the stage for buyers to see exciting new garden centre ‘exclusives’ from the Apta portfolio. To top it off, Apta will also be announcing details of its new manufacturing partnership with a leading brand, supported by an exciting new range of pots launching that look set to elevate Apta’s overall offering and set a new tone for the brand.
Don’t miss out
With so much on offer, a visit to the AMES UK stand is a must for any buyers wanting to add value to their 2024 offering. Find out more by visiting the team on stand in hall 6, stand C40-F41.
To find out more about the AMES UK family of brands please visit https://ames-uk.com/
