With the season’s change and arrival of colder autumn weather, rodent problems are again on the increase. Hardware and garden retailers will sell almost 2 million units of The Big Cheese product this year, with autumn and winter peaks as mice and rats move indoors.

For 2013 STV has applied its expertise to evolving new product formats and in-store merchandising that ensure your customers select the best products for effective treatment and prevention of their rodent pest problems.

Different brands and product-types can make rodent control a confusing and difficult fixture to shop.

The Big Cheese now offers full-line supply – a complete product offer under a single brand, including every method of control for mice and rats. And STV has taken this one step further than other suppliers by including a prominent front-of-pack flash to signpost which of the 4 major control methods each product is.

Shelf-edge signage adds further to assisting selection, telling customers the benefit of choosing one method of control over another.

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Successful control of mice and rats using posion baits can depend on making the right bait selection to begin with.

Our new, colour-coded pack designs help consumers choose the right product type for their pest problem quickly and easily, taking the stress and confusion out of shopping this busy fixture.

Quite simply, it’s purple for kitchen and prep areas, green for child and pet safe areas, blue for all weather use and orange for general purpose bait. The Big Cheese bait range has been developed to meet new regulations on pack sizes and bait placement, with safer usage around the home or garden as a first priority.

Put strong merchandising and pack design, a solution-based web-site and a committed Core Club of key stockists together and you’ve got a powerful tool to create profit. Don’t miss the chance to be part of it!

Join the Core Club now by calling STV on 01953 881580.

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Just 4 clicks at www.stvpestcontrol.com will select The Big Cheese product that’s best for a particular pest problem and then locate the nearest retail stockist.

Click and collect is coming next, with particular focus on our local independent retail partners.

Help us to support your business - ensure your store gets a preferential listing from the start.

Retail pest control specialist, STV, has struck an exclusive deal to distribute Self Set metal mouse and rat traps worldwide.

The agreement between STV and Sunbury Manufacturing Company Ltd (SMC), makers of the Self Set range since 1947, confirms STV’s position as the preferred supplier of rodent control products in the UK.

“We are delighted to welcome Self Set Mouse and Rat Traps into the award-winning STV range,” said STV managing director, Edwin Allingham. “The products will certainly complement our existing rodent control range and the agreement will ensure that we provide our customers in the UK and around the world with an even wider product offering and additional brand strength and support.”

As part of the deal, STV has developed fresh new pack designs that remain faithful to the distinctive look and heritage of Self Set brand and include “British Made Since 1947” front of pack. Mr Allingham says STV plans to develop the range in due course, but for now the focus is on making the transition to the new partnership as smooth as possible. “Our priority is to look after our customers. We must uphold the excellent level of customer care that STV has always provided.”

SMC is one of the UK’s most long-standing trap manufacturers and has an established reputation within the industry as a supplier of high-quality metal traps. Under the agreement it will continue to manufacture the products and benefit from STV’s global distribution expertise.

For further information about STV’s award-winning range of pest control products, go to www.stvpestcontrol.com.

Meet Martin Booth, our man in the south, and hear what Derek Bunker has to say on stocking STV’s pest control product

Become a Key Stockist of The Big Cheese range this season and you will benefit from fantastic new in-store merchandising, and fixture planning that maximises your profitability. We will ensure you buy at the best prices ongoing, whether delivery is direct from STV or via your preferred wholesaler.


Our aim is to have established a network of 500 Key Stockists by September 2013, supported by our dedicated Sales and Customer Service Teams.

If you’re willing to make room for The Big Cheese, we want to hear from you.

CALL 01953 881580.

Key Stockists of The Big Cheese earn Core Club Points for every £1 spent on STV’s core range, either direct or through nominated wholesalers.

Redeem your points on “double-up” promotions and in-season specials, or sit back and wait to receive your rebate cheque at the end of season.

Find out more on our website  www.stvpestcontrol.com or call customer services on

November to January is the quiet season for gardening – but peak season for rodents, a fact that has not escaped the attention of pest control product specialists STV. 

STV believe rodent control is a way to the bridge the gap between peak gardening seasons and drive footfall in store over winter months, with the aim of continuing it throughout the year. With this in mind, they plan to create a national network of key garden centre stockists over the next 12 months.

Focusing initially on their market-leading range of rodent control products sold under The Big
Cheese brand, STV say their short-term objective is to establish 500 independent garden and hardware outlets that carry their rodent control core range by September 2013.

“We’re projecting that the 500 outlets will generate in excess of £2m of branded sales across a rolling 12 months,” says STV sales director Keith Cochrane. “And these will all come from the 20 or so key lines which generate over 80% of The Big Cheese retail sales.” Rodent control equates to more than half the sales off the pest and disease fixtures during Autumn – that’s nearly twice the size of ant and crawling insect.

STV have taken a stepchange in consumer-facing marketing activity to drive the new development, with the impact of web-based promotions and social networking generating an ever-increasing number of end-user enquiries.

“They always start by asking, ‘Where can I get…..?’, says ClaireMcDermid, marketing executive at the company. “An average day sees well in excess of 100 end-user calls, emails and queries, and in peak season that number can double, Mondays especially.” And with the recent wet summer, an increased number of rodents have been flushed out of dwellings in search of warmth and food much earlier in the season.

The company’s website www.stvpestcontrol.com can recommend the right product in just three clicks, says Ms McDermid. “With 500 local retailers stocking The Big Cheese core range nationally, we will be able to tell customers where to buy or collect our product on the fourth click.”

In-store, STV’s new merchandising system involves a fixture plan based around a 2–4m shelf run. In larger outlets there is also the potential for secondary placements and peak season promotions using the new FSDU display.

The range uses just four methods of control, all made clear on the new packaging format. For example, a flash will tell you if its ‘Catch Alive’ or ‘Catch and Kill’ - all designed to make it easier to shop the fixture.

Call 01953 881580 for your FREE copy or click for a digital version.