Following a period of unprecedented growth, Primeur, the leading suppliers of environmentally friendly and innovative garden products, has continued to roll out its instore merchandising displays, revolutionising garden retailers’ sales floors in the process.
The Eco Garden range, which includes Primeur’s award winning recycled rubber stepping stones and garden borders, were originally housed on pallets and took up a large footprint instore. Following customer feedback, the merchandising units were transformed into attractive and streamlined stands with of footprint of just 0.8m².
Now coming fully built, the new display units come fully stocked with product and provides clear messaging to engage with customers on the environmental benefits of recycled rubber tyres, as well as inspiring imagery on how to create the look in the garden. The free-standing unit can be positioned to create a stand-alone display or can be used in conjunction with other gardening sundries, lawn care, plants or pots to create appealing link selling opportunities for gardeners who visit the store.
The move from pallets to stands has been so popular with retailers resulting in the new point of sale being rolled out to four times more customers this year. Retailers have seen both instant and impressive results as David Danning, Category Manager at Blue Diamond Group explains: “This is the third year that Blue Diamond Group has been stocking Primeur products and we have these new stands across all 37 of our stores in the United Kingdom and the Channel Islands.
“I first encountered Primeur in 2018. I was a judge for the coveted Glee New Product Awards that year and I thought that the products were totally different to anything else I had seen on the market. It was the recycled rubber stepping stones that caught my eye, the fact that they were both aesthetically pleasing, highly resistant to wear and would be great for gardens with children running around as they would be softer on the feet and legs than traditional stone.
“The Primeur merchandising stands work so well across all of our stores. Initially we had the stepping stones near to other paving. The introduction of the smaller footprint shelved stands meant that the displays were easier to replenish, could be positioned anywhere, indoors or out, and often into higher customer flow areas. The edging is new for us this year and although the stands are bigger due to the length of the border pieces, they display the product well and catch the customers eye, so I am hoping for good sales results.”
Primeur’s innovative, new retail display and merchandising solutions create the perfect stage for its products and the results speak for themselves with Blue Diamond reporting the introduction of the stands has resulted in sales of Primeur’s stepping stones increasing by 63% last year.
Jenny Douthwaite, Sales Director of Primeur said: “Our new innovative approach to point of sale and merchandising has yielded some great results for our retailers, especially in Blue Diamond’s case, transforming the way they display Primeur’s products, whilst increasing their sales values and turnover significantly. Consumers are increasingly engaging in shopping activities that support the environment and seeking out recycled and natural ranges, so the new POS will offer garden centres a complete package of both displaying an attractive and modern arrangement of products, whilst priding themselves on their green credentials.”
To find more about Primeur’s new Eco Garden merchandising stands please contact the team on 01274 518800 or email sales@primeur.ltd.uk
